|
|
Customer Satisfaction Analysis and Recommendations for it´s Improvement
Sedláčková, Martina ; Mišinger, Lukáš (referee) ; Luňáček, Jiří (advisor)
The bachelor’s thesis, titled ‘Customer satisfaction analysis and recommendation for it´s improvement‘, deals with modern methods of customer satisfaction and service quality analysis. The first part of the thesis contains theoretical background about methods for data collection and analysis, customer satisfaction assessment and data evaluation. The second part, analytical one, is focused on characterisation of DPMB a.s. and investigation of it‘s current situation by questionnaire method. The third part makes use of the collected data and proposes new ways how to improve overall customer satisfaction.
|
|
| |
|
|
Marketing Research of Customer Satisfaction
Nováková, Veronika ; Kramolišová, Eva (referee) ; Šimberová, Iveta (advisor)
The thesis deals with a survey of customer´s satisfaction in the company KABESTAV. The theoretic part describes the problematics of marketing research and a questionnaire as a tool for collecting information. The practical part is describing company; where, in which way and with what results was the costumer satisfaction survey made. These indicators are shown in tables and graphs. Further the thesis continues by final evaluation of the costumer satisfaction survey and finishes by improvement proposals chapter.
|
|
| |
|
|
The Strategic development Proposal of a Company Operating in the Field of Dog Food Sales
Kroutilíková, Jana ; Kaňovská, Lucie (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the elaboration of a proposal for the potential direction of further development of a small company dealing with the sale of BARF dog food. The theoretical part of the thesis contains literature research in the field of the concept of growth and development of companies by strategic management approach, including analysis of internal and external environment of the company. The analytical part of the thesis contains a partial and an overall assessment of the current state of the company through the application of selected analytical methods in the selected environmental context with respect to the defined problem. The design part follows the overall assessment, on the basis of which an appropriate development strategy is subsequently selected to strengthen the company's position in the market, including implementation.
|
|
|
Customer satisfaction of the selected business entity
BUČILOVÁ, Michaela
The subject of this work is to conduct a customer satisfaction analysis of a particular business and its subsequent practical application. The aim is to become familiar with the subject under investigation, its customers, identify the shortcomings perceived by customers and propose possible solutions. The first part involves a literature review of basic concepts necessary for the topic, and the second part of the work contains the research methods used, the process by which the questionnaire was compiled and subsequently presented to respondents. This is followed by the actual survey of customer satisfaction in the selected business, through which the necessary data was obtained for subsequent analysis, results deduction, and proposal of solutions for increasing customer satisfaction. A total of 240 respondents completed the questionnaire. Respondents who indicated they visit the restaurant met the representativeness of the data collection sample, which was calculated using the test of goodness of fit. The Net Promoter Score methodology was used to determine the respondents' rating of the business. The evaluation brought a result considered good. Further research showed that there is generally a positive evaluation of the business. Most customers request a more diverse menu offering. On the other hand, respondents who do not visit the business do so due to their lack of familiarity with it. Steps have been proposed to increase customer satisfaction and attract new customers.
|
|
|
The Strategic development Proposal of a Company Operating in the Field of Dog Food Sales
Kroutilíková, Jana ; Kaňovská, Lucie (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the elaboration of a proposal for the potential direction of further development of a small company dealing with the sale of BARF dog food. The theoretical part of the thesis contains literature research in the field of the concept of growth and development of companies by strategic management approach, including analysis of internal and external environment of the company. The analytical part of the thesis contains a partial and an overall assessment of the current state of the company through the application of selected analytical methods in the selected environmental context with respect to the defined problem. The design part follows the overall assessment, on the basis of which an appropriate development strategy is subsequently selected to strengthen the company's position in the market, including implementation.
|
|
| |
|
|
Customer Satisfaction Analysis and Recommendations for it´s Improvement
Sedláčková, Martina ; Mišinger, Lukáš (referee) ; Luňáček, Jiří (advisor)
The bachelor’s thesis, titled ‘Customer satisfaction analysis and recommendation for it´s improvement‘, deals with modern methods of customer satisfaction and service quality analysis. The first part of the thesis contains theoretical background about methods for data collection and analysis, customer satisfaction assessment and data evaluation. The second part, analytical one, is focused on characterisation of DPMB a.s. and investigation of it‘s current situation by questionnaire method. The third part makes use of the collected data and proposes new ways how to improve overall customer satisfaction.
|
|
|
Customer Satisfaction and Proposals for its Improvement
Dostál, Lukáš ; Fiala, Tomáš (referee) ; Schüller, David (advisor)
The thesis deals with the issue of customer satisfaction of the company MEDIfitness s.r.o.. Its aim is based on the analysis of business environment and the results of the survey of customers satisfaction to propose a series of measure to increase to level of customers satisfaction.Proposals which were leading to increased customers satisfaction, were processed in graphical and verbal form. The proposed solutions are based on the concept of Triple Constraint.
|
guest ::
