|
|
The Legitimacy of Public Service Media in the 21st Century: The Role of Audience Analysis
Vysloužilová, Kristýna ; Nečas, Vlastimil (advisor) ; Trampota, Tomáš (referee) ; Kroupa, Jiří (referee)
The dissertation thesis addresses the current position of European public service media. After many years in the position of naturally monopolistic broadcasters, these media are competing for attention not only with a number of private media but also with an unlimited number of online platforms. The thesis analyzes the main potential threats to the legitimacy of public service media and gradually describes the normative requirements that are imposed on public service media primarily by legislation, but that also arise from a socio-historical context. Furthermore, it describes technological trends in the media sector that influence media consumption patterns. Finally, it covers the transformation of the relationship between public service media and their audience. The audience and their expectations are identified as the key source of public service media legitimacy. The research in the thesis aims to analyze to what extent and how the public service media in Europe use audience analysis when defending their own legitimacy. It also presents specific recommendations and results of the author's own quantitative pilot research on a representative sample of the Czech population, which verifies the potential of some of these recommendations on the example of the Czech Television's perception.
|
|
|
Marketing communication of Pilsen in connection with the nomination for the title of the European capital of culture 2015
Vysloužilová, Kristýna ; Dolanská, Nora (advisor) ; Shavit, Anna (referee)
The goal of this bachelor thesis is to analyze the communication activities of the city of Pilsen in connection with its nomination for the title of the European Capital of Culture 2015. The thesis contains an essential description of approaches to place marketing which are further supported by foreign literature. The thesis also focuses on place branding and strategic marketing planning processes in this particular area. A complete overview and description of the project of the European Capital of Culture is also included and its potential applications in the field of marketing are considered. The thesis furthermore covers the integration of this project into the long-term development of the city of Pilsen. This is mainly achieved through the analysis of strategic development documents of the city. A crucial part is dedicated to the analysis of the applied communication activities. These are analyzed within the period which is defined by the fall of 2009 and by the day when the city was officially awarded the title, that is the 19th of May 2011. This period is divided into two segments: before and after winning the competition due to significant changes in the competencies and in the approach to communication. This thesis analyzes the communication tools and the communication strategy concept for...
|
|
|
A competitivefighting on the railwey Prague-Ostrava in the czech daily newspapers
Zemanová, Lucie ; Jirků, Jan (advisor) ; Vysloužilová, Kristýna (referee)
The thesis titled A Competitive Fighting on the Railway Prague-Ostrava in the Czech Daily Newspapers deals with the way the media informed about what was happening on the railway during the onset of the third carrier on this route in the period from 1. 10. 2012 to 1. 2. 2013. The author draws on theories about the objectivity and impartiality of the media, which assumes that the media will be informed about what is happening on the railways from different perspectives and give equal space to comment that to all carriers. In the introduction of the thesis the essential concepts of the subject, such as competition and competitiveness, were defined as well as the theoretical concepts of objectivity and impartiality of the press, which the research was based on. The profiles of competitive transport Czech Railways, STUDENT AGENCY and LEO Express are parts of the work as well as the significant events on the railways in the period examined. Research methodology, which the research techniques have been identified in and the analysed material have been specified, belongs to the important theoretical parts of the thesis. The thesis is based on the quantitative analysis of sixty-one relevant articles dedicated to rail between 1. 10. 2012 and 1. 2. 2013. Contributions by MF DNES, Lidové noviny and...
|
|
|
Bloody Televizní noviny - reality or myth?
Kratochvíl, Michal ; Křeček, Jan (advisor) ; Vysloužilová, Kristýna (referee)
Televizní noviny, the main TV News program of TV Nova, has been perceived in the long term as the one which brings to people only negative news and stories full of blood. People often call it "Crime Chronicle", as according to a commonly acknowledged opinion, it consists only of accidents, murders, dead bodies, and violence. Nothing else. In this thesis, I will attempt to prove or refute this assumption - whether it is like that in reality or not. Therefore, an integral part of the thesis is a research which will examine what the real share of truly "bloody" news in Televizní noviny. In the next part, the bachelor thesis describes the history of TV news broadcasting in the world, in Czechoslovakia, and then also in the Czech Republic. Hence, the thesis will offer a view on the development of TV news, the content of individual news programs, and last but not least, on those who actually influence the content as such. The thesis also provides a overview of the history of TV Nova News and its position in Czech society since 1994 when TV Nova started broadcasting. The final part of the thesis is the analytical one; the results of the research are interpreted based on the theoretical part and historical background of TV Nova.
|
|
|
Reflection of ČSSD and ANO movement in the media before the election to the Chamber of Deputies in October 2017
Žáčková, Barbara ; Vlasák, Zbyněk (advisor) ; Vysloužilová, Kristýna (referee)
This bachelor thesis is a reflection on the ČSSD and the ANO movement and it analyses both political entities in the Czech press during the two months prior to the election to the Chamber of Deputies in October 2017. These two political entities were chosen because they were leading in the opinion polls in April 2017. The theoretical part presents the political system of the Czech Republic, both political entities, their election programmes for the election in October and their history. For a better understanding of the context of the election, some important events which happened prior to the election are mentioned. Further, the theoretical part describes the previous election to the Chamber of Deputies and media theory. The practical part presents the dailies chosen for the analysis - Blesk, Hospodářské noviny, Mladá fronta DNES and Právo. Further, the practical part describes the methodology used in the quantitative analysis; the focus was on news, not on opinion journalism. In the analysis, the objectivity of the articles, the space dedicated to both entities and politicians and the criticism were examined. The practical part describes the data in tables and graphs, offers their interpretation and conclusion and also, the final result of the election is mentioned.
|
|
|
A competitivefighting on the railwey Prague-Ostrava in the czech daily newspapers
Zemanová, Lucie ; Jirků, Jan (advisor) ; Vysloužilová, Kristýna (referee)
The thesis titled A Competitive Fighting on the Railway Prague-Ostrava in the Czech Daily Newspapers deals with the way the media informed about what was happening on the railway during the onset of the third carrier on this route in the period from 1. 10. 2012 to 1. 2. 2013. The author draws on theories about the objectivity and impartiality of the media, which assumes that the media will be informed about what is happening on the railways from different perspectives and give equal space to comment that to all carriers. In the introduction of the thesis the essential concepts of the subject, such as competition and competitiveness, were defined as well as the theoretical concepts of objectivity and impartiality of the press, which the research was based on. The profiles of competitive transport Czech Railways, STUDENT AGENCY and LEO Express are parts of the work as well as the significant events on the railways in the period examined. Research methodology, which the research techniques have been identified in and the analysed material have been specified, belongs to the important theoretical parts of the thesis. The thesis is based on the quantitative analysis of sixty-one relevant articles dedicated to rail between 1. 10. 2012 and 1. 2. 2013. Contributions by MF DNES, Lidové noviny and...
|
|
|
Tabloidization of Czech television news in the context of its official changes
Vysloužilová, Kristýna ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
The tabloidization of the news is a term used more and more frequently when discussing the general decline of standards in media. And also when talking about the focus on the entertaining side of events or focus on rather simple topics in the news. The goal of the diploma thesis "Tabloidization of Czech television news in the context of its official changes" is to critically reflect the news produced by the Czech television considering the tabloidisation. It is particularly focused on the official changes from the years 2007 and 2012 and it compares the periods before and after the changes to determine what kind of effect they had on the tabloidization indicating elements. These elements are defined in the theoretical part of the diploma thesis which is mainly based on the foreign literature and which is looking closer on the different definitions of tabloidization and methods that are being used when trying to uncover the tabloidization in media content. Then, the essence of public service media is introduced, followed as well by the presentation of the Czech television as an institution. Also, the possible effects of tabloidization on the audience are discussed, considering its influence on the society as a whole. The attention is being paid to particular research questions and variables in the...
|
|
|
Marketing communication of Pilsen in connection with the nomination for the title of the European capital of culture 2015
Vysloužilová, Kristýna ; Dolanská, Nora (advisor) ; Shavit, Anna (referee)
The goal of this bachelor thesis is to analyze the communication activities of the city of Pilsen in connection with its nomination for the title of the European Capital of Culture 2015. The thesis contains an essential description of approaches to place marketing which are further supported by foreign literature. The thesis also focuses on place branding and strategic marketing planning processes in this particular area. A complete overview and description of the project of the European Capital of Culture is also included and its potential applications in the field of marketing are considered. The thesis furthermore covers the integration of this project into the long-term development of the city of Pilsen. This is mainly achieved through the analysis of strategic development documents of the city. A crucial part is dedicated to the analysis of the applied communication activities. These are analyzed within the period which is defined by the fall of 2009 and by the day when the city was officially awarded the title, that is the 19th of May 2011. This period is divided into two segments: before and after winning the competition due to significant changes in the competencies and in the approach to communication. This thesis analyzes the communication tools and the communication strategy concept for...
|
guest ::
RSS feed.