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Audience motivations to watch cooking game shows on Czech television channels
Němečková, Amálie ; Reifová, Irena (advisor) ; Vodičková, Karolína (referee)
This bachelor thesis deals with the audience motivation to watch cooking game shows on Czech television channels using the example of the competition"Peče celá země". The adaptation of the original British format, The Great British Bake Off, has become a very successful show on Czech television, achieving high ratings. The aim of this thesis is to find out what were the motivations of the viewers to watch this programme and what are their resulting reflections. The theoretical part looks at the relationship of society towards food. It focuses on the changes in the perception of food as a basic biological need, the consumer society and the influence of new media on eating habits. The thesis also describes the origins of reality TV, its evolution over time and the possibilities of learning from reality shows. In particular, it deals with the cooking show format, its beginnings on Czech television channels and describes the impact that watching it can have on viewers. Then the theoretical part focuses on Czech adaptations of cooking game shows, especially "Peče celá země". It focuses on the course of the competition, the success of the format, the presence of celebritisation and the product placement. The subject of the practical part of the thesis is a qualitative analysis of the media audience, the...
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The Attitudes of Czech Viewers Towards Watching Foreign Audiovisual Works with Czech Dubbing on the Example of English-language Sitcoms
Krumphanzlová, Lucie ; Vodičková, Karolína (advisor) ; Poliaková, Karolína (referee)
This bachelor thesis focuses on viewers' attitudes towards watching foreign English-language audiovisual works in Czech dubbing and in the original version. Combining quantitative and qualitative methods, it examines the reasons for Czech viewers' preference for dubbed and original versions, the extent to which these preferences are exclusive, and whether viewers have a negative or positive attitude towards one or the other. The aim of the thesis is, among other things, to find out whether the level of English language knowledge is an important factor in the choice of the preferred language version and whether dubbing is less attractive for younger audiences than for the older ones. The quantitative data was collected via a questionnaire survey, while the qualitative part of the research consisted of group discussion interviews - focus groups. In order to obtain more specific data, the group discussions included a short clip from the sitcom Red Dwarf in both language versions, on which the participants illustrated their viewing attitudes. Due to its extensive focus, the research also mapped the viewers' opinion on Czech dubbing and its place in television broadcasting.
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A Case Study of Audio on Demand Platform Spotify
Kubíčková, Barbora ; Ježková, Tereza (advisor) ; Vodičková, Karolína (referee)
This bachelor thesis is about the audio streaming company Spotify. The thesis aims to introduce and map the current form of the on-demand streaming platform Spotify. The theoretical part, using literature, introduces basic concepts related to the topic of the thesis, such as the concept of on-demand, the freemium payment model and other payment types of on- demand service providers. It also describes how music distribution works, copyright in the music streaming industry, advantages and disadvantages of on-demand services and analyses the competition. The second part of the thesis is a case study of Spotify. The introduction presents the company as well as its main ideas and the tools it uses. Then, the user experience of Spotify is discussed in detail, which can help to give a closer look at the current trends in the on-demand platform environment.
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Dramox, new VoD service
Benčová, Anežka ; Štoll, Martin (advisor) ; Vodičková, Karolína (referee)
The bachelor thesis focuses on the trend of video on demand services, including the presentation of several examples. The theoretical part of the thesis focuses on Dramox, a platform of this type oriented towards streaming theatrical performances. The thesis describes the origin of Dramox, its features and also includes a chapter on copyright in relation to the performing arts. The practical part of the bachelor thesis deals with in-depth interviews with representatives of the theatres involved in the project, their comprehensive view of the platform and the experience gained so far. The thesis does not address the commercial use of this medium and the business case, due to the theatres' and Dramox's disinterest in sharing internal data.
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SIMPLY CLEVER PODCAST as an example of corporate podcast in the Czech republic
Nečesaná, Eva ; Ježková, Tereza (advisor) ; Vodičková, Karolína (referee)
This bachelor's thesis focuses on the current phenomenon of podcasting and its use in the commercial sphere using one particular show as an example. Podcasts are increasingly used by companies as a tool for marketing promotion or for communication with the media and the public. ŠKODA AUTO also publishes its own communication podcast, and its SIMPLY CLEVER PODCAST is the main subject of this thesis. The theoretical part defines the term podcast, describes the characteristics and history of this medium and the specifics of its use for corporate communication. This is followed by a methodological part presenting the different methods used in the creation of the thesis. The practical part is conceived as a case study focused on the research of the programme in order to present it in the most detailed way. First, the knowledge gained through participant observation is used to describe the functioning of the department responsible for ŠKODA's PR communication, whose remit includes the production of the podcast. Subsequently, detailed insights about the case under study obtained through its analysis and interviews with the creators are written. The practical part concludes with a comprehensive description of the SIMPLY CLEVER PODCAST, its characteristics, creation process and contribution to the company's...
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The Use of Social Network Sites in Marketing of Písek and Prague Coffee-houses
Kuchařová, Klára ; Ježková, Tereza (advisor) ; Vodičková, Karolína (referee)
The Bachelor thesis presented focuses on the theme of social networks, their use in general and then their use in marketing communication. The work is divided into two parts. The first theoretical part deals with history, theories and definitions of social networks and marketing communication. The second and the main part of the thesis is practical. A qualitative content analysis has been chosen as the research method, which will analyse the social network content of the coffee houses in two Czech cities. The aim of the analysis is to figure out and understand the marketing communication of coffee houses facilities through social networks and to make a comparison between predetermined communication aspects with costumers. And at the same time also answer the research questions and hypotheses that I identified at the beginning of this work.
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Aciclovir loaded solid dispersions plastcized with methyl salicylate
Vodičková, Karolína ; Dittrich, Milan (referee)
CHARLES UNIVERSITY Faculty of Pharmacy in Hradec Králové Department of Pharmaceutical Technology Name of the student: Mgr. Karolína Vodičková Title of rigorous thesis: Aciclovir loaded solid dispersions plasticized with methyl salicylate Consultant: PharmDr. Eva Šnejdrová, Ph.D. Rigorous thesis deals with the study of rheological, thermal and dissolution properties of biodegradable drug carriers. The theoretical part describes the properties of plasticizers, branching monomers and polymers derived from -hydroxy acids. In the experimental part, solid dispersions made from star-like polyester of lactic and glycolic acids, branched on pentaerythritol, plasticized with methyl salicylate (MS) in concentrations of 20 %, 30 % and 40 %, were prepared. Aciclovir (ACV) was incorporated as the drug. Thermal analysis of solid dispersions was performed by DSC. It has been confirmed that MS is efficient plasticizer of star-like polyester already in concentration of 20 %. The viscosity was measured at the shear rate range from 0,1 to 10 s-1 at three temperatures, and the data were analysed by Newtonian model. The viscosity for easy processing, drug incorporation, and application is achieved at 25 řC with the addition of 40 % MS. The dissolution test of aciclovir was performed in a water bath with an integrated...
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Aciclovir loaded solid dispersions plastcized with methyl salicylate
Vodičková, Karolína ; Dittrich, Milan (referee)
CHARLES UNIVERSITY Faculty of Pharmacy in Hradec Králové Department of Pharmaceutical Technology Name of the student: Mgr. Karolína Vodičková Title of rigorous thesis: Aciclovir loaded solid dispersions plasticized with methyl salicylate Consultant: PharmDr. Eva Šnejdrová, Ph.D. Rigorous thesis deals with the study of rheological, thermal and dissolution properties of biodegradable drug carriers. The theoretical part describes the properties of plasticizers, branching monomers and polymers derived from -hydroxy acids. In the experimental part, solid dispersions made from star-like polyester of lactic and glycolic acids, branched on pentaerythritol, plasticized with methyl salicylate (MS) in concentrations of 20 %, 30 % and 40 %, were prepared. Aciclovir (ACV) was incorporated as the drug. Thermal analysis of solid dispersions was performed by DSC. It has been confirmed that MS is efficient plasticizer of star-like polyester already in concentration of 20 %. The viscosity was measured at the shear rate range from 0,1 to 10 s-1 at three temperatures, and the data were analysed by Newtonian model. The viscosity for easy processing, drug incorporation, and application is achieved at 25 řC with the addition of 40 % MS. The dissolution test of aciclovir was performed in a water bath with an integrated...
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Online film reviews of a documentary Katka and users' comments in Česko-Slovenská filmová databáz
Vodičková, Karolína ; Novotný, David Jan (advisor) ; Štoll, Martin (referee)
The aim of this thesis is to analyze online film reviews of a documentary Katka and users' comments published in Česko-Slovenská filmová databáze. In the theoretical part of this thesis, the text will cover definition of a term documentary movie and his historical development in Czech Republic and former Czechoslovakia. Also it will mention work of a documentary film maker Helena Třeštíková and her movie Katka. This thesis will also describe term review and commentary, which will be applied in the practical part of the thesis. Users' comments and online reviews of a documentary Katka by Helena Třeštíková are evaluated using authors' theoretical knowledge. The key result of the thesis is a quantitative and qualitative analysis of a review and comment as a tool to referring about documentary Katka.
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