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	Marketing Communication Váhovská, Viktória ; Kaňovská, Lucie (referee) ; Schüller, David (advisor) This Diploma thesis focuses on the marketing communication of the company named Záhradní vinařství. The issue of interest will be explained in the theoretical part, which will serve as the foundation for the outputs of the analytical part of the thesis. Based on the conducted analyses, an appropriate marketing communication strategy will be suggested in the practical part of thesis. Detailed record
	A Marketing Campaign Plan for Instagram Váhovská, Viktória ; Lorková, Kristína (referee) ; Chlebovský, Vít (advisor) This bachelor thesis focuses on the marketing communication of the company Rebelbean s.r.o.. Specifically, on the online form of marketing communication through websites and social media. The thesis includes a plan for an online campaign whose role is to carry the company message and show the strength of the community. Detailed record
	Marketing Communication Váhovská, Viktória ; Kaňovská, Lucie (referee) ; Schüller, David (advisor) This Diploma thesis focuses on the marketing communication of the company named Záhradní vinařství. The issue of interest will be explained in the theoretical part, which will serve as the foundation for the outputs of the analytical part of the thesis. Based on the conducted analyses, an appropriate marketing communication strategy will be suggested in the practical part of thesis. Detailed record
	A Marketing Campaign Plan for Instagram Váhovská, Viktória ; Lorková, Kristína (referee) ; Chlebovský, Vít (advisor) This bachelor thesis focuses on the marketing communication of the company Rebelbean s.r.o.. Specifically, on the online form of marketing communication through websites and social media. The thesis includes a plan for an online campaign whose role is to carry the company message and show the strength of the community. Detailed record

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