Original title:
Návrh marketingové kampaně pro Instragram
Translated title:
A Marketing Campaign Plan for Instagram
Authors:
Váhovská, Viktória ; Lorková, Kristína (referee) ; Chlebovský, Vít (advisor) Document type: Bachelor's theses
Year:
2019
Language:
slo Publisher:
Vysoké učení technické v Brně. Fakulta podnikatelská Abstract:
[slo][eng]
Táto bakalárska práca je zameraná na marketingovú komunikáciu firmy Rebelbean s.r.o.. Konkrétne sa jedná o online formu marketingovej komunikácie prostredníctvom webovej stránky a sociálnych sietí. Práca obsahuje návrh plánu pre online kampaň, ktorej úlohou je niesť posolstvo a ukázať silu komunity.
This bachelor thesis focuses on the marketing communication of the company Rebelbean s.r.o.. Specifically, on the online form of marketing communication through websites and social media. The thesis includes a plan for an online campaign whose role is to carry the company message and show the strength of the community.
Keywords:
campaign; marketing; marketing communication; social media
Institution: Brno University of Technology
(web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library. Original record: http://hdl.handle.net/11012/178637