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Promotion of Software Product on B2B Market
Matela, Vít ; Suchý, Marek (referee) ; Luhan, Jan (advisor)
This diploma thesis deals with the problem of lead generation using online marketing tools on the example of the specific Comprimato product. This work analyses the state and the environment in which the company is before launching the campaign. The results of the analysis are reflected in the practical part, where the lead generation strategy is described. Also, an economic evaluation of the campaign and recommendations how to improve the campaign in the future is included.
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The Marketing Strategy of S.E.N. OKNA A DVEŘE spol. s r.o.
Suchý, Marek ; Holub,, Miloš (referee) ; Novák, Petr (advisor)
The subject of master thesis is to design marketing strategy of S.E.N. OKNA A DVEŘE spol. s r. o. operating in the market with panels for building openings. Thesis works on the knowledge gained in the theoretical part and the information found in the analytical part and proposes strategic and individual tactical marketing activities which contribute to strengthening the company's position in the market.
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Sponsorship and Promotion in the CESA Activities
Suchý, Marek ; Lepková, Hana (referee) ; Nová, Jana (advisor)
The bachelor thesis focuses on the issues of advertising and sponsoring of non-profit organization dedicated to provision of sports activities for students of the Technical University in Brno and the general public. The work includes theoretical questions relevant to the issue, competitor analysis and design of suitable candidates and individual solutions for sponsorship and advertisement.
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Risk analysis in compatibility evaluation
Suchý, Marek ; Musil, Martin (referee) ; Koška, Petr (advisor)
This Master’s thesis deals with the new approach and global policies and their consequences on the process of conformity assessment. Furthermore, the modules those are used for this assessment and risk analysis, which is essential in this process. The practical part is focused on an analysis of risks to the submersible pump sets series U with electric motor TU-85.
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Mechanical Properties of Plastics
Suchý, Marek ; Němec, Karel (referee) ; Molliková, Eva (advisor)
This bachelor thesis deals with the plastics in terms of their internal structures. Analyzes the impact of these characteristics on the resulting mechanical properties of materials. Furthermore, examining the external influences significantly on the polymer chain operates. Concludes two basic methods for the detection of mechanical properties - tensile test and 3-point bend tests.
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Company Marketing Strategy
Jelínková, Vendula ; Suchý, Marek (referee) ; Schüller, David (advisor)
This thesis describes the proposal of a marketing strategy for a language school and translation agency MKM, which brought a book Wine Words to market last year that with professional English form, learns the wide range of wine terminology. This book became the basis of the whole thesis and is analyzed in terms of the environment in the form of situational analysis. Subsequently a criteria list was created, which becomes the basis for an Ishikawa diagram, and thanks to it the critical points were found, which were reflected in the draft marketing strategy.
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