Original title: Marketingová strategie společnosti S.E.N. OKNA A DVEŘE spol. s r.o.
Translated title: The Marketing Strategy of S.E.N. OKNA A DVEŘE spol. s r.o.
Authors: Suchý, Marek ; Holub,, Miloš (referee) ; Novák, Petr (advisor)
Document type: Master’s theses
Year: 2015
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: General Electric matrix; Marketing; marketing strategy; online marketing; PEST analysis; Porter five forces model; SWOT analysis.; event marketing; General Electric matice; Marketing; marketingová strategie; online marketing; PEST analýza; Porterů model konkurenčních sil; SWOT analýza.

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/40147

Permalink: http://www.nusl.cz/ntk/nusl-604960


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2024-04-02, last modified 2024-04-03


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