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Volunteering as an allocation of human resources in sports organizations
Pecinová, Markéta ; Čáslavová, Eva (advisor) ; Omcirk, Vilém (referee) ; Maršíková, Kateřina (referee)
Title: Volunteering as an allocation of human resources in sports organizations Objectives: The objective of the thesis is to recommend the most suitable Belbin roles for job positions in sports organizations based on knowledge from research and literature. Methods: The thesis uses qualitative and quantitative research. Qualitative research will take place in the form of dialogue and subsequent discussion of the Focus Group with representatives of sports organizations. 9 respondents will participate in this group discussion. Quantitative research is conducted among volunteers in sports organizations through electronic surveys and the Click4Survey tool. The Belbin test is part of the questionnaire survey. The questionnaire survey includes a sample of 305 respondents. Results: The results of qualitative research show that the positions offered to volunteers include the positions of administrative worker, assistant, supervisor, organizer and coach. The results of quantitative research show that the most represented role in volunteers, according to Belbin's typology, is the role of the Implementer. There is no statistically significant relationship between the job position and the role of volunteers, however, based on the findings from research and literature, the author recommends the most suitable...
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Development of media coverage biathlon in Czech television at 2010-2014
Vecko, Petr ; Janák, Vladimír (advisor) ; Omcirk, Vilém (referee)
Title: Development of media coverage biathlon in Czech television at 2010-2014 Objectives: The main objective of this work is a detailed analysis of the evolution of media coverage of biathlon on Czech Television, concretely on the ČT sport channel between 2010 and 2014. Another objective is to analyze the viewership of biathlon programs broadcasted on Czech Television. Methods: A quantitative content analysis will be used in this study, through which it will determine how much time was devoted to various biathlon programs in different years and months. An electronic TV program of Czech Television will be analyzed. Results: The analysis shows that the space devoted to biathlon on Czech Television increases during this period of time. The largest increase of broadcast time was noted between 2011 and 2013. The most influential events in this broadcast time were major events such as World Championships and Olympics. The largest audience was found in 2013 and 2014. Key words: Biathlon, Czech Television, quantitative content analysis, broadcast time, viewership, media
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Sport event management: Jizerská 50
Štáhlová, Zuzana ; Omcirk, Vilém (advisor) ; Šíma, Jan (referee)
Title: Sport event management: Jizerská 50 Goal: The aim of the master thesis is to create proposal and suggestions for the 50th Jizerska 50 and the next upcoming event. Methods: In this thesis was used the qualitative analysis of Jizerska 50 - form of case study, participant observation, semi-structured interview and complemented by the SWOT analysis. Results: The result of master thesis is the set of proposals, which are based on the knowledge and results of Jizerska 50 in previous years and its SWOT analysis. Analysis revealed the possibility of applying new variations for the 50th Jizerska 50 and the next upcoming event. Also suggestions for project management effectiveness, sponsorship and event program. Key words: project management, cross-country skiing, organization, sport sponsorship, SWOT analysis, marketing mix.
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Marketing mix of FC Baník Ostrava and proposals for its improvement
Bartošek, Daniel ; Omcirk, Vilém (advisor) ; Pecinová, Markéta (referee)
Title: Marketing mix of FC Baník Ostrava and proposals for its improvement. Targets: Comprehensive appraisal of FC Baník Ostrava marketing mix. The objective was to make an improvement proposal of individual marketing elements based on the synthesis of the club fans marketing research results and author's experience. Methods: An electronic questioning was used to obtain the relevant information. This questioning was focused on the fans satisfaction, opinion and attitude. The respondents were the fans of FC Baník Ostrava. Results: Marketing research results showed deficiency in the current marketing mix of the club. Fundamental deficiencies regard an unprofessional club communication and disrespectful attitude towards the club fans who are their customers. Improvement proposals were made to enhance the current marketing mix of the club. Keywords: football club, marketing, marketing research, fans satisfaction, sports marketing.
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Matketing communication TEPfaktor
Zavadilová, Zuzana ; Janák, Vladimír (advisor) ; Omcirk, Vilém (referee)
Title: Marketing communication of the TEPfaktor company Objectives: The main aim of this thesis was the evaluation of actual marketing communication of the TEPfactor company and creating a proposal for making it better. For creating this proposal was necessary to do marketing research to find out actual marketing tools which this company use and its perception by the customers. Methods: In this thesis was used qualitative (interview) and quantitative (question blank) methods. Interview was used to find out detailed information about the company and also about the actual marketing tools. Due to question blank was collected datas by customers of this company. Results: Datas from interview with workers from marketing department and datas from written survey were utilized in practical part of this thesis. On the base of this utilization was created a proposal of new marketing communication of the TEPfactor company, mainly for getting new customers. Keywords: Marketing communication, new trends in marketing, marketing research, question blank.
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Public Relations AC Sparta Praha fotbal a.s.
Žofák, Miroslav ; Janák, Vladimír (advisor) ; Omcirk, Vilém (referee)
Title: Public relations AC Sparta Praha fotbal a.s. Objectives: The aim of this thesis is to evaluate public relations of AC Sparta Praha fotbal a.s. This thesis is manly focused on evaluating the work of department of communication a PR. The aim is to analyze and describe all the comunicaton channels of the club. Methods: This thesis uses an electronic questionnaire, which is filled by Sparta supporters. The other method is an interview with a employee of Sparta, who is a member of department of communication and PR. Another method is analysis of intern document of the club. Results: The supporters are satisfied with the work of the department of communication and PR. Sparta uses three basic communication channels, which includes social networks, magazine Sparta do toho! and an official web page. Sparta should improve its video materials and should begin to do more informal interviews with the players. Keywords: AC Sparta Praha fotbal a.s., football, public relations, corporate design, questionnaire, new media
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Usage of internet social networks in clubs from Tipsport extra-league of ice hockey
Grund, Lukáš ; Štědroň, Bohumír (advisor) ; Omcirk, Vilém (referee)
Title: Usage of internet social networks in clubs from Tipsport extra-league of ice hockey Objectives: The aim of the work is to analyse and compare communication of selected ice hockey clubs on selected social networks based on available data. Facebook communication of these clubs will be evaluated based on selected criteria. Methods: Collection and descriptive analysis of data, comparison, classification based on selected criteria. Results: Only clubs HC Kometa Brno, HC Sparta Praha and HC ČSOB Pojišťovna Pardubice communicate professionally and regularly on all four selected social networks. Ice hockey club from Pardubice is the best in communication on Facebook based on selected criteria. All results are listed in the practical part of this work. Keywords: Internet, social network, prognosis, ice hockey club, Tipsport extra- league
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Brand personality Škoda Auto and its influence on sponsored international sport events
Višněvský, Andrej ; Čáslavová, Eva (advisor) ; Omcirk, Vilém (referee)
Title: Brand personality Škoda Auto and its influence on sponsored international sport events Objective: The aim of this thesis is to measure the brand personality of Škoda Auto and to define its effect on the sponsored international sport events Ice Hockey World Championship and Tour de France. The level of concordance of the personality characteristics will be measured by comparing the results of brand personality between the brand Škoda Auto and the brands of sponsorship. High level of concordance of personality characteristics of brands is assumed in long-term sponsorship. Methods: To identify the brand personality, the standardized method of measuring brand personality by Belgian authors Geuens, Weijters, De Wulf 2009 is utilized, which allows to measure and compare brands of different product categories. The agreement rate of personality characteristics gets measured by comparison of averages of brand personality characteristics and regression and correlation analysis. Results: Škoda Auto is perceived as a stable and responsible brand. International sport events Ice Hockey World Championships and the Tour de France are perceived as active and dynamic brand. During comparison of averages of brand personality characteristics, a higher level of concordance between the brands Škoda Auto and Ice...
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Comparison of Proposals for Club's Sponsors in Czech League of American Football
Kroulík, Radim ; Čáslavová, Eva (advisor) ; Omcirk, Vilém (referee)
Title: Comparison of Proposals for Club's Sponsors in Czech League of American Football Targets: The main target of the thesis is to compare the proposals for the club's sponsors in the highest league of American football in the Czech Republic and suggest the recommendations for content of the proposals. Methods: Mixed research was used to achieve the target of the thesis, including an evaluation case study and an electronic survey. Results: The results of the research show the proposal of the Prague Black Panthers is the best processed. A long-term research is needed to prove it, but the results of the research show there might be a relationship between quality of the proposal, budget and the sports achievements of the club. The comparison of the current proposals with the sport marketing theory shows an inadequate proposal processing and lack of essential information which are important for the potential sponsors. Keywords: sport marketing, comparison, sponsorship, advertising, list of advertisement options, american football
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Marketing communications of Prague International Marathon Co., Ltd's Junior marathon
Kohoutová, Petra ; Voráček, Josef (advisor) ; Omcirk, Vilém (referee)
Title: Marketing communications of Prague International Marathon Co., Ltd's Junior marathon. Goal The goal of this work is a description and an evaluation of marketing communications of Prague International Marathon's Junior marathon and a proposal for an improvement of these communications. Methods: Research method used in this paper is a qualitative method - descriptive case study, which was made according to an analysis of documents and text and a qualitative interview. Results: The outcome of this paper are several suggestions on how to improve marketing communications. These suggestions were made based on the evaluation of the current communications. Keywords: marketing, communication mix, promotion, running event
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