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Film as medium
Vodrážková, Katrin ; Bystřický, Jiří (advisor) ; Marcelli, Miroslav (referee)
Work deals with film as a medium, which is based in the broad sense of the concept of media philosophy, the core field of electronic culture, in the narrower sense is the theme set in the philosophy of film. Here I refer to the importance and functioning of the film as a medium, that brings a new dimension of vision, space and time. This media is a thinking and percipient medium, environment raising a new forms and concepts of vision, this medium needs a vision, and the vision in turn requires thinking. One previously tried to explain the outside world through symbols, which were combined into images, but gradually it became the image is too complex. Then tried to explain through pictures and text fonts linear nature of thinking has brought a new element - time. But now the man finds himself in a situation where he meets with the return of paintings, because of the complexity of the texts of modern times. Invention, the technical picture which can explain the text and becomes a reality. You need to be able to see beneath the surface of the mechanism of this type, including photographs and film, and not see only the inputs and outputs. With that is also linked to new forms of visual display sequence and other technology and way of seeing, or a comparison between the exe of the viewer and camera.
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Multiplicity and singularity: impulses of Whitehead's philosophy for aesthetics
Kaplický, Martin ; Zuska, Vlastimil (advisor) ; Petříček, Miroslav (referee) ; Marcelli, Miroslav (referee)
The present PhD Thesis has two basic aims. First aim is an introduction of many-ťaceted philosophy oť Alťred North Whitehead in a new way. The key to this introduction is an analysis oť Whiteheaďs Category oť Ultimate as creativity ťunctioning within two limits, multiplicity and singularity. The second aim is an application oť Whiteheaďs philosophical scheme to aesthetic theory. The Thesis is thereťore divided in two parts. First, philosophical, part contains three chapters. Each oť them endeavours to characterize certain Ieve! oť Whitcheaďs philosophical oeuvre. The first chapter concerns with Whiteheaďs detinition oť speculative philosophy and tries to point out the role oť multiplicity and singularity. The second chapter pursues the analysis oť actual occasion in its process oť concrescence. The third chapter deals with Whiteheaďs conception oť society. The second aesthetical part contains two chapters. The tirst chapter oť the second part introduces Donald W. Sherburne's development oť Whiteheadian aesthetics, based on Whiteheaďs conception of proposition. lt draws attention to Sherburne's static understanding oť natural beauty, and tries to develop more dynamic interpretation. The second chapter oť the second part shows the environmental aesthetics of Allen Carlson, who argues that aesthetic experience...
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Media Image of Kofi Annan
Wesley, Nathaniel ; Marcelli, Miroslav (advisor) ; Bystřický, Jiří (referee)
In the period between 1997 and 2007, Kofi Annan was Secretary General of the United Nation Organization. This work concerns his media image in Czech and Ghanaian media (as an example of European and African media respectively). The theoretical basis is taken from media theory, looking at thinkers such as Michael Foucault, Althusser and the Roland Barthes and an important part of the project is based on Critical Discourse Analysis. The thesis maps the important milestones within the tenure of Kofi Annan, which were crucial to his work, and it is therefore also an analysis of media responses to different pivotal moments of his career. Much of the work is based on explaining how the media work and what is specific about the Ghanaian media as a relatively unknown subject. The projects further looks at the legacy of Kofi Annan not only as a secretary General of the United Nations Organization but also as an international leader. In order to make the analysis complete there is also a study how Kofi Annan was shown visually during his ten year mandate as head of the United Nations Organization. There is a detailed look at the differences and similarities of the image of Kofi Annan presented by the Czech and Ghanaian media. Research was focused on electronic media. Materials were taken from both Czech and Ghanaian...
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The Influence of New Technologies on Changes in Public Space and Performative Aspect of Art in Public Space
Lecáková, Jana ; Marcelli, Miroslav (advisor) ; Řehořová, Irena (referee)
Diploma thesis "Influence of new technologies on changes in public space and performative aspect of art in public space" deals with the influence of electronic media on transformation of public space and aims to point out the potential of art in reflecting the present situation in public space. The thesis focuses on art in urban space which utilizes audiovisual elements to awake the spectators to interact with their surroundings and offers them an impetus to reevaluate their relation to the place. The approach to the problem lies primarily in performativity, influence of technology on media and searching for new meanings of public space through artistic means.
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The Continuous Evolution of the Authorship Author's Position in the Age of New Media
Jurášová, Mária ; Marcelli, Miroslav (advisor) ; Šafaříková, Radana (referee)
Diploma thesis The Continuous Evolution of the Authorship - Author's Position in the Age of New Media relates the authorship question, examining its evolution phases with a emphasis on production in the age of digital media. It surveys authorship theories in western culture from ancient Greece to present days and outlines literary, philosophical, economic and semiotic aspects of authorship phenomenon. The theory of intertexuality represents the headstone for theorizing contemporary understanding of the author and his positioning in the sphere of new media. The work further analyses the characteristics of digital society, space of flows and the author's new possibilities brought by the evolution of new media and hypertext, especially describing the collaborative production and it also concerns the copyright problem and its alternatives.
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Music and Media. The Music Components Analyse of the Commercials in electronical media
Rafajová, Andrea ; Bystřický, Jiří (advisor) ; Marcelli, Miroslav (referee)
Music is important component in media communication. In this thesis I put forward concrete questions of the relation of music and medial area products, such as audiovisual media advertisement are. Music is no separable part of spots in television commercial and I am interested in its inner musical structures, its meaning and a rate of human being impact. The thesis is divided into two sections: theoretical section and empirical one. The theoretical section is based on definition descriptions of music and advertising: music tone qualities, semiotics principle of score, musical advertisement and its legal regulations in Czech Republic, time in media message and characteristics of advertisement types. The second chapter of the theoretical section is aimed at a formal presentation of music in media and music communication strategies; in the last chapter of the theoretical part of the thesis I investigate sign structures which are typical phenomenon in the field of media messages. In the empirical section I analyzed random selected one hundred television spots broadcast in the Czech Republic in 2005. My research contains quantitative analysis of the television spots with these variables: kind of music used in spots: vocal, instrumental or vocal-instrumental, aesthetics stroke, music time and movement: binary...
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Symbolic Production of Papal Institution
Gerbery, Juraj ; Češka, Jakub (advisor) ; Marcelli, Miroslav (referee)
The topic of the submitted thesis is a symbolic performance of the papal institution. We are laying stress on the form of communication of the papal institution and design of its legitimacy within the medial discourse. In the first and second chapter, we summarize the definition of papal institution as such. First of all, we investigate papal institution from the point of view of its historical development, eventually of its rich structure. Third part is defining the basal papal symbolism by means of discussing the principles of clothing and papal insignia. The key parts are composed by analyzing of both, the Pope election according to the Constitution Universi Dominici Gregis and the analysis of the Doctrine of impeccability of the Pope. The first of the phenomenon, being analyzed using the theory of modern myths by Roland Barthes and which is being derived from traditional conception of investigation of symbols performed by Ferdinand de Saussure. The second semiotics analysis is focused on the doctrine of impeccability of the Pope stressing the Theory of performatives of John Langshaw Austin with remarkable contribution of Pierre Bourdieu and his conception of the social conditions for the effectiveness of ritual discourse. Our hypothesis is, that investigation of instruments of symbolic performance of...
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Public art. "Mural art" of Pasta Oner.
Němečková, Gabriela ; Řehořová, Irena (advisor) ; Marcelli, Miroslav (referee)
Thesis is focused on art in public areas and tries to show how it is changed by the art, what are its functions and how are the interpretational roles of the viewer changed in comparison to the perception of art in a gallery. Theoretical part of the work is based on the concepts of R. Sennett and K. Lynch. Second part of the work is based on the case study which is focused on a analysis of a large-area paintings of Pasta Oner, which are painted on walls in public space. Part of the analysis are also dominant parts of his work, although accent is also made on the interaction of work of art with space in which it is placed. Keywords Public space, art, Pasta Oner, wall art, mural art
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Shaping of Collective Intelligence in Cyberspace on the Example of Computer Games
Chaloupková, Šárka ; Marcelli, Miroslav (advisor) ; Charvát, Martin (referee)
The aim of the tehesis is to describe the formation of collective intelligence in cyberspace and focus on its use on the example of computer games. The idea is based on the works of Pierre Lévy, who believes that in the digital revolution is the value of the picture one of the most important. In this process plays an equally important role to increase the value of ideas, narratives, social communities and the development of new media tools and technologies. Along with that, in addition to the internal space of videogames (story progression, social interaction, building of the gaming space, gaming subculture, roleplay), shapes even the space beyond the game itself (transmedia storytelling, produsage - fan sites, content sharing, discussion forums). Thesis will be listed by concepts of collective intelligence, the progress of social memory, cyberspace and will be also inspired by other authors who works with collective intelligence, like Henry Jenkins, James Surowiecki or Derrick de Kerckhove. It should also provide an opposite view of the problem based on the work of opponents, which is eg. Cory Doctorow. Strategies and the use of the collective intelligence will be described by using the example of the specific games.
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