|
|
Media coverage of the FIFA World Cup Qatar 2022 in ČT sport
Březina, Jakub ; Turková, Kateřina (advisor) ; Langer, Miroslav (referee)
This bachelor thesis deals with one of the most important global sporting events. Specifically, it examines the media coverage of the 2022 FIFA World Cup in Qatar in ČT Sport. Using two sub-quantitative content analyses, the aim of this bachelor thesis is to determine what space was devoted to the 2022 FIFA World Cup on the ČT sport channel between 14 November 2022 and December 2022 (the week before the start of the championship and the week after the end of the championship), whether the 46 pre-match studios on ČT sport, which cover the televised matches of the World Cup in Qatar, give more space to the favourite teams or whether all teams are given similar space, and whether the controversial background of the 2022 World Cup in Qatar is highlighted in the pre-match studios of ČT sport and, if so, in what context. The results of the analysis of the ČT sport programme showed that out of the 1 136 televised TV programmes in the defined period, 395 programmes were devoted to the FIFA World Cup Qatar 2022. This shows that exactly 30 % of the programmes, which were broadcast during the specified period, focused directly on the events of the Qatar championship. Based on the analysis of 46 pre-match studios, it can be claimed that in more than half (namely 24) of the pre-match studios on ČT Sport, more...
|
|
|
Czech sports television stations on social networks: comparison of private and public service channel
Nejedlý, Matěj ; Turková, Kateřina (advisor) ; Langer, Miroslav (referee)
The topic of the thesis is a comparison of Czech public and commercial sports television in the presentation on social networks. The thesis aims to map the current state of social network management of domestic sports televisions, their ambitions and strategies in this dynamically expanding segment. In the diploma thesis, social networks are placed in the context of the use of their potential in the field of sports marketing and their historical development. The main part of the work is focused on defining the correct hypotheses on the basis of which quantitative research is carried out on the Facebook social network. The hypotheses are divided into three main thematic blocks, the quantity of published contributions of individual televisions, their format and thematic focus depending on the telecast of a prominent sporting event are examined in turn. In the next part, the collected data is subjected to analysis. They also aim to support interviews with important representatives of both Czech sports televisions, which are carried out for this work and which are available in the appendices of this thesis. It turned out that Czech sports television stations do not have work with social networks as a priority. Social network administrators publish content primarily in connection with the broadcast of a...
|
|
|
Czech sports television stations on social networks: comparison of private and public service channel
Nejedlý, Matěj ; Turková, Kateřina (advisor) ; Langer, Miroslav (referee)
The topic of the thesis is a comparison of Czech public and commercial sports television in the presentation on social networks. The thesis aims to map the current state of social network management of domestic sports televisions, their ambitions and strategies in this dynamically expanding segment. In the diploma thesis, social networks are placed in the context of the use of their potential in the field of sports marketing and their historical development. The main part of the work is focused on defining the correct hypotheses on the basis of which quantitative research is carried out on the Facebook social network. The hypotheses are divided into three main thematic blocks, the quantity of published contributions of individual televisions, their format and thematic focus depending on the telecast of a prominent sporting event are examined in turn. In the next part, the collected data is subjected to analysis. They also aim to support interviews with important representatives of both Czech sports televisions, which are carried out for this work and which are available in the appendices of this thesis. It turned out that Czech sports television stations do not have work with social networks as a priority. Social network administrators publish content primarily in connection with the broadcast of a...
|
|
|
Media Image of the Postponed 2020 Olympic Summer Games in daily newspapers Sport and MF Dnes
Tulková, Kateřina ; Trunečka, Ondřej (advisor) ; Langer, Miroslav (referee)
This bachelor thesis examines the media image of the postponed Tokyo 2020 Olympic Summer Games in the dailies Sport and MF Dnes. Articles and visuals are analyzed in the time frame of one day before, during, and one day after the Games, i.e., from 22nd July until 9th August 2021. The paper has three main parts, theoretical, methodological, and analytical. The first segment deals with theoretical concepts related to the production of the media image of events and persons, a relation between sports and media and its morphosis in print, and the Olympic Games. The second segment presents the goal, method of the research, and the process of it. The last part, using the quantitative analysis, examines the articles and images, their range, theme, genre, focus, and whether they mentioned covid-19. The aim is to depict and compare created media images of a sports event in dailies of different statuses. The work output is the practical part, in which are the acquired results presented and interpreted.
|
|
|
Analysis of Production and Broadcasting of Icehockey Programme in the Czech Republic and Slovakia
Dvořáková, Vlasta ; Macková, Veronika (advisor) ; Langer, Miroslav (referee)
The diploma thesis focuses on the topic of processing hockey events on Czech and Slovak public television. The work deals with the analysis of production processes in the production of the programs Buly - hokej živě and Hokej - Tipos liga in 2021 and 2022. The basic theoretical framework is the process of production of media products and qualitative analysis of sports media content. The work also deals in one of its parts with the history and development of television hockey broadcasting in the territory of today's Czech and Slovak Republics. With the help of participatory observation, the author tried to reveal the routine and hierarchical organization of the production of sports hockey shows. Another part of the research was content analysis, for which she used basic research method of semiotic analysis, which is based primarily on the findings of Roland Barthes. The researcher tried to find answers to the following questions. What myths occur in hockey shows? What values are presented to the audience through the program? How is narrativeization used in individual reports? The findings of this work are summarized in its conclusion.
|
|
|
Music in art competitions at the Olympic Games 1912-1948
Langer, Miroslav ; Douša, Eduard (advisor) ; Herman, Josef (referee)
The Olympic art competitions played an important role in building the relations between art and sport in the first half of the 20th century. Although they have been forgotten since then, they have directly influenced the present look of the Olympic games and their artistic and cultural dimension. Beyond several exemptions, the competitions in the field of music were rather afflicted by the lack of quality. Czechoslovakia participated in the art competitions for the first time in 1932 after several independent and individual attempts, and then it took part again in 1936 and 1948 before the competitions were abandoned, with the organizational level improved year-by-year. Thanks to composers Josef Suk, Jaroslav Křička and Jan Kapr and their works, that differed from each other, Czechoslovakia recorded several important successes including two Olympic medals.
|
|
|
Music in art competitions at the Olympic Games 1912-1948
Langer, Miroslav ; Douša, Eduard (advisor) ; Herman, Josef (referee)
The Olympic art competitions played an important role in building the relations between art and sport in the first half of the 20th century. Although they have been forgotten since then, they have directly influenced the present look of the Olympic games and their artistic and cultural dimension. Beyond several exemptions, the competitions in the field of music were rather afflicted by the lack of quality. Czechoslovakia participated in the art competitions for the first time in 1932 after several independent and individual attempts, and then it took part again in 1936 and 1948 before the competitions were abandoned, with the organizational level improved year-by-year. Thanks to composers Josef Suk, Jaroslav Křička and Jan Kapr and their works, that differed from each other, Czechoslovakia recorded several important successes including two Olympic medals.
|
|
|
Value-at-Risk as the basis of modern risk management
Grešlík, Tomáš ; Čech, Tomáš (advisor) ; Langer, Miroslav (referee)
The thesis discusses a relatively modern method of measuring market risk - Value at Risk, which is widely used in the area of risk management. The thesis in the first section deals with risk, particularly financial risk and its dividing. The aim of the second section is to familiarize the reader with the concept of Value at Risk, why and where Value at Risk is used, what are the advantages and disadvantages. This section also includes methods of calculating Value at Risk. Third section contains practical part which analyzes input data and demonstrates application of different methods of calculation. The section also includes verification of the calculation model used.
|
|
|
History of mathematical modelling on financial markets
Cigán, Martin ; Brada, Jaroslav (advisor) ; Langer, Miroslav (referee)
The main goal of this thesis is to introduce the reader to the evolution of some of the well-known mathematical models used in the valuation of investment instruments. The first chapter deals with some of the basic terms used in the following text. The next chapters introduce mathematical models, which are used to valuate stocks, bonds and derivatives. Each chapter contains also a brief description of the instrument itself and in some cases the methods used to evaluate the instruments before the introduction of models. The thesis contains a chapter on concept of portfolio due to its importance in the development of mathematical modelling in this field.
|
|
| |
guest ::
RSS feed.