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Online Marketing Communication for IT Services Mediation Portal
Tomášek, Jan ; Kita, Peter (referee) ; Chlebovský, Vít (advisor)
The object of this thesis is complex design of solution for marketing promotion of portal regarding mediation IT services. This design should support the successful functioning of the portal and build its brand on the Internet, promoting quality of offered services, ensuring a sufficiently large clientele of customers and earn their trust. The first part of this thesis contains the theoretical background to create a marketing strategy on the Internet. The second part is an analysis required to design a custom solution of marketing strategy contained in the next section.
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Proposal of Marketing Mix for New Product in Starting-up Company
Babičová, Kristína ; Kita, Peter (referee) ; Mráček, Pavel (advisor)
Predmetom tejto bakalárskej práce je návrh marketingového mixu pre začínajúcu firmu. Tento návrh je založený na teoretických východiskách, ktorých fakty ovplyvňujú firmu z rôznych uhlov: prostredie amerického trhu, uvedenie a propagácia novej firmy a nového produktu na trh, súčasný marketingový koncept a všeobecné odporúčania pre tvorbu marketingového plánu. Ďalšia časť tejto práce je založená na informáciách o súčasnom stave firmy a ich analýza, pričom tieto informácie poskytujú praktickú aplikáciu teoretických tvrdení. Tieto analýzy zahrňujú opis súčasného marketingového mixu, analýza konkurencie a zhrnutie analýz. Následný návrh je teda výsledkom teoretickej rešerše a praktického rozboru firmy a jej prostredia.
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Marketing Communication Action Plan of FBM BUT in Social Media
Červený, Benjamín ; Kita, Peter (referee) ; Chlebovský, Vít (advisor)
Today, social media represent a new way of communication marketing and promotion of companies with the outside world. The thesis deals with the analysis of the current state of the marketing plan and with the way how the Faculty of business and management in Brno and other competing faculties promote themselves. The main purpose is to create a marketing action plan designated for the Faculty of business and management in order to increase the number of applicants applying for this faculty.
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Novel business models based on sustainable multiple customer value creation
Kita, Peter ; Kožená, Marcela (referee) ; Strážovská, Lubomíra (referee) ; Živělová, Iva (referee) ; Šimberová, Iveta (advisor)
The dissertation deals with the issue of novel business models based on sustainable multiple customer value creation. The issue is evaluated from the perspective of novel approaches to business models integrating environmental, social, and economic value into corporate activities. The dissertation’s objective is creating novel business model concepts based on sustainable multiple value creation for the Czech chemical industry, namely category CZ_NACE 20.1. Primary and secondary research was conducted in the making of dissertation. Research results are presented as partial conculussions describing individual areas, as well as a general conclussion. For easier interpretation of results, the disseratation emphasizes visual interpretations of provided novel business model ceoncepts. The conclussion provides contributions for theory and research, practictioners and teaching practice.
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ICT Tools for Marketing Strategies Support
Barnet, Lukáš ; Kita, Peter (referee) ; Chlebovský, Vít (advisor)
The use of ICT tools in marketing strategies, in its essence the use of Internet marketing as such, is now becoming a necessary part of company's communication with the customer, and its importance is steadily increasing. The aim of the bachelor's thesis is a custom solution using one of the ICT tools, and also a proposal to improve their use for Kasa.cz, s.r.o. company.
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Marketing plan based on a chosen company
Ondrišová, Karolína ; Mráček, Pavel (referee) ; Kita, Peter (advisor)
The subject of this bachelor thesis is to create a marketing plan for natural pool Albatros in Ostrožská Nová Ves. In the theoretical part of the thesis are defined basic concepts of marketing planning and basics of extern and intern analysis of the enterprise. In the analytical part is described current state of the enterprise and it is further submitted to the intern and extern analysis. In the practical part of the thesis is described and designed the marketing plan itself, which is based on the knowledge obtained in the previous analysis.
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Marketing plan based on a chosen company
Večeřová, Aneta ; Mráček, Pavel (referee) ; Kita, Peter (advisor)
The aim of this bachelor thesis is to create a marketing plan for Body Diamond fitness. In the theoretical part, marketing will be described from a set of knowledge and the necessary information to compile a marketing plan. The analytical part will be focused on the company and the findings will be applied to this fitness center. We will identify strengths and weaknesses, analyze the current situation. Finally, solutions will be proposed to improve the performance and increase the number of Body Diamond traffic.
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Online Store Business Plan
Sedlák, Radoslav ; Kita, Peter (referee) ; Fojtů, Kateřina (advisor)
The bachelor's thesis deals with a creating of a business plan for an e-shop with cloths. The thesis comes out from theoretical knowledge, which support analysis of the market and competition enviroment. At the end, there is a detail method processed for introduction the brand on the market with economical background.
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Novel business models based on sustainable multiple customer value creation
Kita, Peter ; Kožená, Marcela (referee) ; Strážovská, Lubomíra (referee) ; Živělová, Iva (referee) ; Šimberová, Iveta (advisor)
The dissertation deals with the issue of novel business models based on sustainable multiple customer value creation. The issue is evaluated from the perspective of novel approaches to business models integrating environmental, social, and economic value into corporate activities. The dissertation’s objective is creating novel business model concepts based on sustainable multiple value creation for the Czech chemical industry, namely category CZ_NACE 20.1. Primary and secondary research was conducted in the making of dissertation. Research results are presented as partial conculussions describing individual areas, as well as a general conclussion. For easier interpretation of results, the disseratation emphasizes visual interpretations of provided novel business model ceoncepts. The conclussion provides contributions for theory and research, practictioners and teaching practice.
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Marketing plan based on a chosen company
Večeřová, Aneta ; Mráček, Pavel (referee) ; Kita, Peter (advisor)
The aim of this bachelor thesis is to create a marketing plan for Body Diamond fitness. In the theoretical part, marketing will be described from a set of knowledge and the necessary information to compile a marketing plan. The analytical part will be focused on the company and the findings will be applied to this fitness center. We will identify strengths and weaknesses, analyze the current situation. Finally, solutions will be proposed to improve the performance and increase the number of Body Diamond traffic.
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