Original title: Nové obchodní modely se zřetelem na udržitelné vytváření mnohonásobné hodnoty pro zákazníka
Translated title: Novel business models based on sustainable multiple customer value creation
Authors: Kita, Peter ; Kožená, Marcela (referee) ; Strážovská, Lubomíra (referee) ; Živělová, Iva (referee) ; Šimberová, Iveta (advisor)
Document type: Doctoral theses
Year: 2018
Language: slo
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [slo] [eng]
Dizertačná práca je zameraná na nové obchodné modely so zreteľom na udržateľné vytváranie mnohonásobnej hodnoty pre zákazníka. Táto téma je posudzovaná z hľadiska nových prístupov v oblasti obchodných modelov, ktoré integrujú environmentálne, spoločenské a ekonomické hodnoty v činnosti podniku. Cieľom dizertačnej práce je tvorba konceptov nových obchodných modelov so zreteľom na udržateľné vytváranie mnohonásobnej hodnoty pre zákazníka v podnikoch českého chemického priemyslu zaradených do kategórie CZ_NACE 20.1. The dissertation deals with the issue of novel business models based on sustainable multiple customer value creation. The issue is evaluated from the perspective of novel approaches to business models integrating environmental, social, and economic value into corporate activities. The dissertation’s objective is creating novel business model concepts based on sustainable multiple value creation for the Czech chemical industry, namely category CZ_NACE 20.1. Primary and secondary research was conducted in the making of dissertation. Research results are presented as partial conculussions describing individual areas, as well as a general conclussion. For easier interpretation of results, the disseratation emphasizes visual interpretations of provided novel business model ceoncepts. The conclussion provides contributions for theory and research, practictioners and teaching practice.
Keywords: chemical industry; innovation; multiple customer value; novel business model; sustainable develpoment

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/136500

Permalink: http://www.nusl.cz/ntk/nusl-561468


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Doctoral theses