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Czech and Dutch Audience and Their Perception of Enviromental Issues on the Example of the Big Bang Theory Series
Homolková, Lenka ; Reifová, Irena (advisor) ; Štoll, Martin (referee)
In this work, I focus on the propagation of environmental issues through sitcom and comparison of the perception of these topics by Czech and Dutch audiences. I report on the results of focus group research of the American show The Big Bang Theory (2007-2019), from which artefacts were pre-selected with the assistance of thematic analysis. These findings suggest different perception of the environmental contents included in the researched series, the same as the varying perception of hypothetical promotion of the environmental issues in the future series. Generally speaking, the global sample perceives the promotion of environmental issues in popular media positively, though the degree and the form of the accepted usage of these topics vary. Czech audiences perceive the topics more negatively than the Dutch audience, showing a lower sensitivity threshold for a possible attack on their own opinions and identity. The most significant differences were observed in the perception of the concept of nature, the person interested in the environment, and the individual impact on the improvement/deterioration of the environment. A suitable tool for communicating environmental issues in the sitcom is corrective irony (allowing to emphasize the contrast between environmental awareness and personal actions to...
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Marketing communication in the beginning Academy of Sciences
Homolková, Lenka ; Klimeš, David (advisor) ; Hrabánková, Markéta (referee)
The work focuses on the origin of the Czech Academy of Emperor Franz Joseph for Science, Literature and Art from the perspective of brand building. The aim of this study is to describe and analyze the factors that created the brand of examined institution in the period between 1890-1908, i.e. during the chairmanship of the first president Josef Hlávka. This objective is achieved through theoretic resources of the branding environment in the institutional field and through approach of the historical context of the 19th and 20th centuries` breakthrough. Within this context, the work focuses on the life of Josef Hlávka, his philanthropic activities and policies, the creation of the institutional foundation of Czech science on which basis could the Czech Academy of Emperor Franz Joseph for Science, Literature and Art arise, and contemporary marketing communications in a given period . Due to the lack of a theoretical base of institutional branding to analyze the brand of the Czech Academy of Emperor Franz Josef for Science, Literature and Art a model of political branding of Paul Fawcett and David Marsh, which is also suitable for institutional branding, was used. Powered by TCPDF (www.tcpdf.org)
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Nosocomial infection occurrence in patients receiving mechanical ventilation
HOMOLKOVÁ, Lenka
The thesis deals with the most frequent nosocomial infection in the intensive care, the ventilator-associated pneumonia. The main purpose of the thesis was to raise nurses? awareness of this hospital-associated infection. It concentrates particularly on possibilities of prevention from this infection. The thesis consists of a theoretical part and a research part. As the ventilator-associated pneumonia occurs in connection with the mechanical ventilation the introduction to the theoretical chapter deals with the basic terms related to mechanical ventilation. It concentrates on the description of reasons for mechanical ventilation and the ways of its application by nurses during the care of patients receiving mechanical ventilation. The subsequent part deals with nosocomial infections, the factors conditioning the occurrence of nosocomial infections, nosocomial infections in the intensive care and the ways of prevention from these infections. The part following the introduction to mechanical ventilation and nosocomial infections deals with the nosocomial infection associated with continuous mechanical ventilation, the ventilator-associated pneumonia. It describes the disease pathogenesis, factors conditioning its occurrence, diagnostics, treatment and particularly the ways of prevention from this disease. The research part of this thesis contains the results of the quantitative research based on the data gathered by means of an anonymous questionnaire targeted at the nurses at the anesthesiology and resuscitation department and by subsequent monitoring of the nurses. The research also included monitoring the nurses at work. In order to complete the thesis five objectives were outlined and six hypotheses were constructed. The aim of the objectives was to investigate how the nurses care of a tracheostomy and the pulmonary toilet of respiratory tract in patients receiving mechanical ventilation, how they maintain the ventilator and its components. The investigation also concerned the nurses? awareness of the aseptic techniques during the treatment of the respiratory tract and the ventilator. The aim of the last objective was to investigate the ways of prevention from the occurrence of nosocomial infections in patients receiving mechanical ventilation at individual workplaces. Concurrently the following hypotheses were constructed: H1 ? nurses perform the tracheostomy under aseptic conditions; H2 ? nurses perform the pulmonary toilet under aseptic conditions; H3 ? nurses observe the aseptic techniques when maintaining the ventilator; H4 ? nurses are informed about the aseptic techniques during the care of tracheostomy; H5 ? nurses are informed about the aseptic techniques during pulmonary toilet; H6 ? nurses are informed about the ventilator maintenance. On the basis of the knowledge of the issue and the results of the research the output of the thesis was realized in the form of a nursing care standard aimed at the suction of the lower respiratory tract. The second output of this thesis is a poster with ways of prevention from the ventilator-associated pneumonia designed simply to motivate nurses to observe the preventive measures.
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The evelutionary crises, thein sense and importance, asserting of ethics and social work with solution of adolescence
HOMOLKOVÁ, Lenka
This work is engaged in the reflexis of endangerous of behaviour in the season of adolescence. The first chapter offers a complex, compendious acquainting with life crises in the developement of man with the intention on the crise of adolescence. In conection with this season, there are described fundamental changes that can be the source of critical moments. The second chapter is following up with a critical moments that describes concrete forms of social work with young generation and ethics questions and dilemmas. The third chapter enriches the previous two of the theory of social work that facilitates a daily practise of workers and it specifies for anybody what to do. The last chapter of the work is about the reflex of ethics questions in the social work with adolescence people and their crises and finding the question on it or finding the perspective solutions.
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The Feminism as the Base of Equal Opportunities of Women and Men
HOMOLKOVÁ, Lenka
This work is about women{\crq}s role in society. First part of the work focuses on history of feminism and present trends of this ideology. Second part is about gender stereotypes which we can commonly meet with in family and society. The next chapter is relating to equal opportunities of women and men in different spheres of our lives. The last chapter contains possible solutions of this problem and is describing institutional securing of equal opportunities.
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Comparison of profit taxation by legal form of business
Homolková, Lenka ; Vančurová, Alena (advisor) ; Finardi, Savina (referee)
This diploma Thesis was focused on comparison of profit taxation by legal form of business. Two legal forms were chosen - sole trader and limited company. The main objective was to compare the effective rate of taxation of defined incomes in the period 2003 to 2009. The maximum amount of income produced was set to 5 million CZK. A secondary goal of this work was to describe and analyze which types of income can one reach through doing business via Ltd. In the final analysis, when compared with the sole trader have been used only the most common types of income.
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