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Film as medium
Vodrážková, Katrin ; Bystřický, Jiří (advisor) ; Marcelli, Miroslav (referee)
Work deals with film as a medium, which is based in the broad sense of the concept of media philosophy, the core field of electronic culture, in the narrower sense is the theme set in the philosophy of film. Here I refer to the importance and functioning of the film as a medium, that brings a new dimension of vision, space and time. This media is a thinking and percipient medium, environment raising a new forms and concepts of vision, this medium needs a vision, and the vision in turn requires thinking. One previously tried to explain the outside world through symbols, which were combined into images, but gradually it became the image is too complex. Then tried to explain through pictures and text fonts linear nature of thinking has brought a new element - time. But now the man finds himself in a situation where he meets with the return of paintings, because of the complexity of the texts of modern times. Invention, the technical picture which can explain the text and becomes a reality. You need to be able to see beneath the surface of the mechanism of this type, including photographs and film, and not see only the inputs and outputs. With that is also linked to new forms of visual display sequence and other technology and way of seeing, or a comparison between the exe of the viewer and camera.
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Image as a New Type of Reality
Aimová, Irena ; Bystřický, Jiří (advisor) ; Petříček, Miroslav (referee)
The text deals with the problem of the image and focuses mainly on evolution of different techniques of depiction and on transforming forms of visual representations. Images have a considerable impact on individuals and society because they can affect our ways of thinking and acting. They can also work as modes and schemes of visual perception and thus constitute our "image" of reality. Particular emphasis is given to contemporary transformation of the nature and function of images, as well as modes of reception related to new advances in communication technologies.
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Media Image of Kofi Annan
Wesley, Nathaniel ; Marcelli, Miroslav (advisor) ; Bystřický, Jiří (referee)
In the period between 1997 and 2007, Kofi Annan was Secretary General of the United Nation Organization. This work concerns his media image in Czech and Ghanaian media (as an example of European and African media respectively). The theoretical basis is taken from media theory, looking at thinkers such as Michael Foucault, Althusser and the Roland Barthes and an important part of the project is based on Critical Discourse Analysis. The thesis maps the important milestones within the tenure of Kofi Annan, which were crucial to his work, and it is therefore also an analysis of media responses to different pivotal moments of his career. Much of the work is based on explaining how the media work and what is specific about the Ghanaian media as a relatively unknown subject. The projects further looks at the legacy of Kofi Annan not only as a secretary General of the United Nations Organization but also as an international leader. In order to make the analysis complete there is also a study how Kofi Annan was shown visually during his ten year mandate as head of the United Nations Organization. There is a detailed look at the differences and similarities of the image of Kofi Annan presented by the Czech and Ghanaian media. Research was focused on electronic media. Materials were taken from both Czech and Ghanaian...
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Intermediality and Comics
Balvín, Jaroslav ; Bystřický, Jiří (advisor) ; Češka, Jakub (referee)
This masters thesis is concerned with the intermediality as the approach which particularly defines the interrelations between media, focusing on the contemporary visual theories and visual semiotics, in oder to further apply the theories of intermediality to the analysis of the morphology of comics. It studies words, pictures, time and other phenomena related to comics, the form where all these media are integrated into a functional unity. At the same time it deals with the characteristic features of the present situation of comics and its changes.
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Marketing as a Kind of Mediation of Economical and Cultural Value System
Kleprliková, Lucie ; Bystřický, Jiří (advisor) ; Poštulka, Filip (referee)
Diploma thesis "Marketing as a kind of mediation of economy and cultural value system" deals with processes of marketing putting a meaning construction of promoted products based on media theories and mediation which are taken place in society structured by economy and cultural capital. Solution for this point of view of meaning construction mediation in as like complex social-cultural acts was splitting and abstracting mediation process into the individual levels of mediation with specific aspects, incomes and outcomes. This abstraction makes possible to describe quality coming in touch. We defined mediation on the mind level, technology level and institution level. Thesis introduce asymmetric relation between individual and economy and cultural capital owner, mythology system of putting meaning construction of promoted products and media and economy capital influence on this kind of mediation.
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Writing and Mediality
Krtilová, Kateřina ; Hubík, Jaroslav (advisor) ; Bystřický, Jiří (referee)
This master's thesis is based on the tendencies in the contemporary philosophy and cultural theory concerned with the transformation of Western society resulted from the invention of electronic media or so-called new technologies on the one hand, and the changes in cultural patterns (communication, aesthetics, interpretation models etc.) on the other.
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Content analysis of football players agents's web pages.
Vlček, Milan ; Brejcha, Jan (advisor) ; Bystřický, Jiří (referee)
Diploma work 'Content analysis of football agents' web pages' deals with comparison of different web pages of football player's agents. It is based on semiotics analysis along with qualitative content analysis. Results of this research shows which monitored signs fits to which category. There are six different categories and two groups of total nine agencies, on which analysis was made. Companies from first group represent less than fifty football players, companies from the other group represent fifty players and more. There are three different hypotheses in this diploma work. First hypothesis was confirmed because bigger companies showed at their web pages more signs which associate the effect of fruitfullness. Also the second hypothesis was confirmed because there is not any agency which does not use at least one sign of exceptionality. At last, also third hypothesis was confirmed. There were monitored more signs of modesty at smaller companies than at bigger ones indeed.
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Music reviews as part of mass culture
Poštulková, Michaela ; Bystřický, Jiří (advisor) ; Švantner, Martin (referee)
The status of contemporary Czech music reviews (also the Czech cultural criticism) ties in with mass culture and trends of postmodern thinking supports. Subjective journalist genres type reviews and critics look like the relevant expert testing about artistic performance, their real aim is economic profitability and fixing a position in their discourse domain. Mass culture can not offer an alternative to itselfa nd that's the reason, why central dichotomy variation - scheme is applicable not only to its products (music CDs, theatrical performances, a new book at he art), but also on the way, which is about these products further talks . Subjective meta - review has a the specific positron in the mass media.
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