|
|
Marketing Mix
Štěpánková, Barbora ; Kajfošová, Iveta (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis deals with the marketing mix of company Punčový Bar a XFactory Group s.r.o. The work is divided into three main sections. The theoretical section defines the most important marketing concepts. The analytical part contains a description and analysis of the current state of the company. In the design part, based on the analysis, suggestions are made to improve the company´s marketing mix.
|
|
| |
|
|
Marketing Mix
Štěpánková, Barbora ; Kajfošová, Iveta (referee) ; Kaňovská, Lucie (advisor)
This bachelor thesis deals with the marketing mix of company Punčový Bar a XFactory Group s.r.o. The work is divided into three main sections. The theoretical section defines the most important marketing concepts. The analytical part contains a description and analysis of the current state of the company. In the design part, based on the analysis, suggestions are made to improve the company´s marketing mix.
|
|
|
Piano oeuvre of Eduard Hagerup Grieg, its interpretations and possible aplicattions
Štěpánková, Barbora ; Gregor, Vít (advisor) ; Tichá, Libuše (referee)
Working in the introduction briefly remind the life of the composer and readers closer Lyrical pieces, which for the analysis of piano works, the author chose. In other chapters focuses on the individual characteristics of the piano music of Edvard Hagerup Grieg and proves it on the selections. Among the discovered features include: inspiration folk creation, simple composition works, playing with basic motive, use of arpeggios, composer's creative work with octave and unison, shortened echoes, long bass, chromatic and diatonic practices and changing hands in the lead melody. It is focused on a brief analysis of the lyrical piece Wedding Day at Troldhaugen, proves on analysis discovered features work and strive to interpret the songs where the author comes from her own experience and from listening to recordings stored on Bergen library and recordings of the Edvard Hagerup Grieg interpretation. In conclusion, the author presents a chapter on the possible use of Lyrical pieces.
|
|
|
Particle Character Units and Their Function in Text Structure, especially in Topic- Focus Articulation
Štěpánková, Barbora ; Hajičová, Eva (advisor) ; Panevová, Jarmila (referee) ; Pešek, Ondřej (referee)
B. Štěpánková K funkci výrazů částicové povahy ve výstavbě textu... ABSTRACT This dissertation is devoted to a specific type of particle unit which we refer to as the actualizer. Actualizers are differentiated from other particles primarily due to a combination of the following properties: the ability to imply a presupposition and the ability to actualize or emphasize a nearby expression. They play an important role in the topic-focus articulation of a sentence by drawing attention to elements with a greater degree of communicative dynamism, not only in focus or contrastive topic, but also in other parts of the sentence. Unlike previous studies which have concentrated mainly on prototypical representatives of these units, this dissertation tries to capture the greatest possible number of actualizers. At the same time, it aims to describe their semantic characteristics, and based on this, it attempts to categorize actualizers into three semantic groups. From this perspective, we can distinguish between restrictive, inclusive, and temporally emphasizing actualizers. These groups can be further divided according to their specific features. The dissertation also analyzes the possible positioning of the actualizers in various places in a sentence and investigates which expressions can occur in the surroundings...
|
|
|
Three Essays on Bank-Sourced Credit Risk Estimates
Štěpánková, Barbora ; Krištoufek, Ladislav (advisor) ; Teplý, Petr (referee) ; Seow, Hsin-Vonn (referee) ; Ansell, Jake (referee)
The aim of the thesis is to bring new insights into banks' internal credit risk estimates and their application in estimation of credit transition matrices, which are an important part of credit risk modelling with limited publicly available sources. The doctoral thesis consists of three essays that jointly analyse features of bank- sourced credit risk data and practicalities of transition matrices estimation. In the first essay, I empirically test two assumptions widely used for estimation of transition matrices: Markovian property and time homogeneity. The results indicate that internal credit risk estimates do not satisfy the two assumptions, showing evidence of both path-dependency and time heterogeneity even within a period of economic expansion. Contradicting previous findings based on data from credit rating agencies, banks tend to revert their past rating actions. The second essay analyses the extent to which transition matrices depend on the characteristics of the underlying overlapping bank-sourced credit risk datasets and the aggregation method. It outlines that the choice of aggregation approach has a substantial effect on credit risk model results. I also show that bank-sourced transition matrices are more dynamic than those produced by credit rating agencies and introduce industry-specific...
|
|
| |
|
|
Piano oeuvre of Eduard Hagerup Grieg, its interpretations and possible aplicattions
Štěpánková, Barbora ; Gregor, Vít (advisor) ; Tichá, Libuše (referee)
Working in the introduction briefly remind the life of the composer and readers closer Lyrical pieces, which for the analysis of piano works, the author chose. In other chapters focuses on the individual characteristics of the piano music of Edvard Hagerup Grieg and proves it on the selections. Among the discovered features include: inspiration folk creation, simple composition works, playing with basic motive, use of arpeggios, composer's creative work with octave and unison, shortened echoes, long bass, chromatic and diatonic practices and changing hands in the lead melody. It is focused on a brief analysis of the lyrical piece Wedding Day at Troldhaugen, proves on analysis discovered features work and strive to interpret the songs where the author comes from her own experience and from listening to recordings stored on Bergen library and recordings of the Edvard Hagerup Grieg interpretation. In conclusion, the author presents a chapter on the possible use of Lyrical pieces.
|
|
|
Particle Character Units and Their Function in Text Structure, especially in Topic- Focus Articulation
Štěpánková, Barbora ; Hajičová, Eva (advisor) ; Panevová, Jarmila (referee) ; Pešek, Ondřej (referee)
B. Štěpánková K funkci výrazů částicové povahy ve výstavbě textu... ABSTRACT This dissertation is devoted to a specific type of particle unit which we refer to as the actualizer. Actualizers are differentiated from other particles primarily due to a combination of the following properties: the ability to imply a presupposition and the ability to actualize or emphasize a nearby expression. They play an important role in the topic-focus articulation of a sentence by drawing attention to elements with a greater degree of communicative dynamism, not only in focus or contrastive topic, but also in other parts of the sentence. Unlike previous studies which have concentrated mainly on prototypical representatives of these units, this dissertation tries to capture the greatest possible number of actualizers. At the same time, it aims to describe their semantic characteristics, and based on this, it attempts to categorize actualizers into three semantic groups. From this perspective, we can distinguish between restrictive, inclusive, and temporally emphasizing actualizers. These groups can be further divided according to their specific features. The dissertation also analyzes the possible positioning of the actualizers in various places in a sentence and investigates which expressions can occur in the surroundings...
|
|
| |
guest ::
RSS feed.