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Teacher's attitudes and beliefs regarding English grammar teaching
Čížková, Lucie ; Gráf, Tomáš (advisor) ; Malá, Markéta (referee)
(in English) This diploma thesis focuses on teachers' attitudes and beliefs regarding English grammar teaching at Czech high schools. The thesis is based on the assumption that teachers' decisions and actions in ESL and EFL teaching are motivated by what teachers know, think and believe. It takes the concept of teacher cognition as a starting point. The research part ot the thesis is based on a questionnaire survey among Czech high-school teachers. It aims to observe teachers' beliefs about English grammar teaching and learning and to describe the way Engligh grammar is taught at Czech high schools. The main areas which the research focuses on are grammar teaching approaches, grammar practice, grammatical error correction, the use of L1 in teaching grammar and the use of coursebooks. Moreover, the thesis observes teachers' position towards the concept of method with respect to the recent trend discussed in ELT research - the post-method condition which redefines the relationship of 'method' and a teacher who is understood as a critical and creative strategic thinker.
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The marketing communication analysis of the Poděbradka Brand in 2006-2008
Čížková, Lucie ; Kopecký, Ladislav (advisor) ; Köppl, Daniel (referee)
The bachelor dissertation called "The marketing communication analysis of the Podebradka Brand in 2006-2008 is focused on the decription and evaluation of the marketing communication one of the best-selling brands in the mineral water segment. The brief history of the Podebradka mineral water and the definition of the soft drinks market are examined in the introduction. There is also a description of the Podebradka's brand position on the market and it is compared to its competitors. The key part of the dissertation is dedicated to the marketing and communication mix analysis based on the secondary data which were mainly taken from the internet and Podebradka's magazines. The evaluation of the marketing communication and its constistency are performed on the basis of these analysis in conclusion. According to this evaluation it was possible to propose several changes in communication mix of this brand which could contribute to its more effective communication and its differentation from competitors.
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Teacher's attitudes and beliefs regarding English grammar teaching
Čížková, Lucie ; Gráf, Tomáš (advisor) ; Malá, Markéta (referee)
(in English) This diploma thesis focuses on teachers' attitudes and beliefs regarding English grammar teaching at Czech high schools. The thesis is based on the assumption that teachers' decisions and actions in ESL and EFL teaching are motivated by what teachers know, think and believe. It takes the concept of teacher cognition as a starting point. The research part ot the thesis is based on a questionnaire survey among Czech high-school teachers. It aims to observe teachers' beliefs about English grammar teaching and learning and to describe the way Engligh grammar is taught at Czech high schools. The main areas which the research focuses on are grammar teaching approaches, grammar practice, grammatical error correction, the use of L1 in teaching grammar and the use of coursebooks. Moreover, the thesis observes teachers' position towards the concept of method with respect to the recent trend discussed in ELT research - the post-method condition which redefines the relationship of 'method' and a teacher who is understood as a critical and creative strategic thinker.
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Public sphere in printed media and on Internet: comparative analysis
Čížková, Lucie ; Nečas, Vlastimil (advisor) ; Trampota, Tomáš (referee)
This thesis presents an analysis of the public sphere in the environment of two different media types. The analysis is performed on the basis of the extent of different participants in the media contents which were related to the declaration of the ban on selling alcohol spirits in the Czech Republic in September 2012. The theoretical part of the paper is focused primarily on the definition of the basic concepts, such as new and traditional media, the public and the public sphere, then also on normative theories in general, along with a more detailed view on the normative theory of the public sphere, within which the paper is focused on participatory and discursive model of Jürgen Habermas. The second part of the paper provides on the basis of quantitative research, which was preceded by qualitative analysis, an empirical comparison of the extent of different participants and their access to the content of both media types. It also provides an overview of applied topics and contextual frameworks through which was a declaration of the ban on selling alcohol spirits in the media reported. In the conclusion, there is a statement which is based on the evaluation of the collected data. It was concluded, that the public sphere in the internet environment is not, considering the extent of participation of...
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The Use of Determiners in Art History and Criticism
Čížková, Lucie ; Malá, Markéta (advisor) ; Šaldová, Pavlína (referee)
9. Abstract This thesis deals with the use of determiners in proper names concerning visual art. Proper names are expressions that can comprise one or more words, either a common or a proper noun head with common or proper noun dependents. Although they have an internal structure that can be analysed as a structure of a common noun phrase, the structure of proper names is unchangeable since they function as a single grammatical and semantic unit. The reference of proper names is limited to non-generic situational reference. They refer directly to a particular person or object uniquely recoverable in the situation. Generally, the use of articles with proper names is limited to the definite or the null article (which is distinguished from the zero article). Examples demonstrating the use of determiners with proper names concerning art were excerpted from contemporary British art magazines. The excerpts were divided into seven semantic categories, most of which have not been covered, with respect to the use of articles, by any representative English grammar. The examples were analysed and described and conclusions were drawn. However, the results of this thesis cannot be considered as a set of clear-cut rules but rather an outline of tendencies in the use of articles with several semantically distinguished...
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The marketing communication analysis of the Poděbradka Brand in 2006-2008
Čížková, Lucie ; Köppl, Daniel (referee) ; Kopecký, Ladislav (advisor)
The bachelor dissertation called "The marketing communication analysis of the Podebradka Brand in 2006-2008 is focused on the decription and evaluation of the marketing communication one of the best-selling brands in the mineral water segment. The brief history of the Podebradka mineral water and the definition of the soft drinks market are examined in the introduction. There is also a description of the Podebradka's brand position on the market and it is compared to its competitors. The key part of the dissertation is dedicated to the marketing and communication mix analysis based on the secondary data which were mainly taken from the internet and Podebradka's magazines. The evaluation of the marketing communication and its constistency are performed on the basis of these analysis in conclusion. According to this evaluation it was possible to propose several changes in communication mix of this brand which could contribute to its more effective communication and its differentation from competitors.
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Process of recognition and aquirement of a foreign market for Habla CZ, s. r. o. comapny
Čížková, Lucie ; Boučková, Jana (advisor) ; Kozler, Miloslav (referee)
Subject of this thesis is "Process of recognition and aquirement of a foreign market for Habla CZ, s. r. o. comapny". The aim is to criticize the feasibility of entering a slovakian market, which was preliminary chosen as prospective. The description of each step of a foreign market recognition and aquirement occupies the theoreticaly-metodological part of the thesis. Practical part adresses application of the theoretical steps in real case of Habla CZ company. The thesis includes prospective market analysis from both the macro environment and micro environment point of view. Form and strategy of entering the market is then chosen according to the results of the market analysis, appropriate usable marketing mix is composed. The feasability of supposed opportunity of entering the foreign market is qualified in the end and strategy and mothod of communication with bussines partners is suggested.
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