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The question of Turkish accession to the European Union
Hartová, Michala ; Urban, Luděk (advisor) ; Marková, Jana (referee)
The diploma thesis deals with Turkish enlargement from three basic aspects. Firstly, Turkish enlargement is deeply compared to the last enlargement of the ten new member states which took place in May 2004. Main differences which are likely to have large consequences for both Turkey and the European Union are described in this part of the paper. Political aspects of the Turkish enlargement are the second viewpoint of the thesis. These are mainly Copenhagen political criteria and the most important political fields, which might eventually complicate Turkish membership in the European Union. Last aspect of the Turkish enlargement question is economic development and Copenhagen economic criteria. First part of this particular chapter briefly describes economic development of the Turkish economy during the last decade and main economic problems are mentioned as well. Customs union of Turkey and the European Union is deeply analysed in the subsequent part, mainly because of its importance to the current state of relationship between Turkey and EU. Last part of this chapter deals with regional disparities within Turkey and potential consequences for the European regional policy. The aim of this thesis is to assess preparedness of Turkey to enter the European Union and to identify the most critical aspects of...
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Franchising as a method of entering the market
Volkhina, Margarita ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
The aim of my diploma was to get familiar with franchising.To get aware of its main characteristics, to work out franchising project in McDonalds. I have devided my diploma in two part.The first one is devoted to definition of franchising generally.Some useful information about its history, merits and dimerits, conditions of cooperation. In the second part I have valued the prospects of thriving due to enterprising under McDonalds brand.
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Child's Attendance to Kindergarten
ČARKOVÁ, Markéta
This bachelor thesis deals with child´s entry into kindergarten and possible adaption problems. The theoretical part is focused on a beginning of child´s attendance to kindergarten, describing different kinds of kindergarten in this country, shows, how child´s adaptation to kindergarten is going and highlights the most common issues, which may occur. The practical part is engaged in the research survey, under which highlights potential difficulties of the adaptation process of children entering kindergarten. That is evaluated from the parents view, preschool teachers and children.
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Turkey and the EU - Major Issues of Turkey's Accession to the European Union
Letáčková, Tereza ; Rovná, Lenka (advisor) ; Studničná, lenka (referee)
Turkey is a country lying on the frontier of Europe and Asia. Its borders reached to Europe for many centuries in the past, however, then as a frontiers of hostile intruder. Nowadays, Turkey intentions are different. Turkey wants to become full-fledged member state of the EU and contribute to the development of the European society. Have we overcome the prejudice of the past? Is our society advanced enough to accept a country with distinct culture and religion? This question is very topical today. It has been discussed in media on daily basis, either on governmental or European level. Discussion shows, however, certain helplessness or apprehension, mainly regarding to the general public. Will politicians succeed in convincing the European public opinion about the rightness of such a step? There are many exceptions coming either from politicians or European citizens. It is necessary to answer following questions; is Turkey ready for entering the EU? Is the European Union ready for Turkey? This thesis focuses on investigating stances, which are both pro and con the Turkish EU membership. It characterizes and analyses the major reservations of general public, opinions of supporters and opponents; and it should help to create own attitude toward this topic. The thesis aims to analyze the sources of...
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Imperfect competition on the market of television broadcasters SR and CR
Bodnár, Maroš ; Jemelka, Ivan (advisor) ; Sunega, Petr (referee)
Rise of imperfect competition, more precisely its oligopoly form, has became very wide spreed. In certain extent we can say that this is a result of government regulation in different areas of national economy. Aim of this work was to analyze and compare television stations market in SR and CR and evaluate those interactions among channels in their respective economies, which lead to rise in the concrete situation on the market. Also to show some oportunietis, that might be exploited by new TV companies entering this industry. Most importent in this sector will by liberalization, which will lead to better form of competetiv advantage and will bring more costumers to this market. It partly explains horizont of digital broadcasting, which implementing currently runs in all Europe contries.
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Analysis of Products Price Comparison
Varadinek, Jakub ; Burget, Radek (referee) ; Očenášek, Pavel (advisor)
This master's thesis deals with the development of the application for automatic price comparison of goods. The application works on the principle that the user enters inputs as a list of products and output is a list of offers from monitored dealers for all entered products. There is possibility for the user to create his individual settings for each website or use searching on existing comparison shopping website. Target group of users are dealers, distributors and manufacturers who use the data for monitoring competitors and changes in market prices.
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Analysis of Options to Enter a new Market
Lacina, Tomáš ; Dvořák, Jiří (advisor) ; Novák, Michal (referee)
This thesis deals with analysis of macroenvironment of Kenya´s market. The main goal of the thesis is to find out, if the macroenvironment enables entrance for company producing condoms to Kenya´s market. Besides that the barriers which restrict the entrance to market are mentioned. The thesis mentions an influence of the barriers. The thesis uses PESTEL analysis for the indetification of the key factors which determine characteristic of the market. Using the PESTEL analysis enables to determine barriers of the entrance to Kenya´s market. On the output of PESTEL analysis is used DEMATEL method which was used for quantification of the PESTEL analysis output. Using DEMATEL method enabled to determinate influence of the particular factors of PESTEL. Because of using DEMATEL method thesis determinates political, economical and social factors as the strogest factors and it is necessary to devote them main attention. They may mean the most important barrier for entrance. Simultaneously DEMATEL determines political, social and legal factors as the factors with the biggest influence. Outcomes of this thesis provide information about macroenvironment of Kenya´s market for any company producing condoms.
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Briú: A Coffee Roasting Startup
Beck, Maximilian ; Jirsák, Petr (advisor) ; Nussbaumer, Rebecca (referee)
The purpose of this study is to examine the German coffee market and its appropriateness as a new market to enter for the startup Company Briu. The company has been continuously growing since its initial start. The Chilean Coffee startup has since then looked for new markets opportunities in Europe. Their favored market is Germany. The research conducted in this paper is supposed to reveal the market its suitability for the company its expansion. The following key areas are assessed in order to decide whether or not the company should enter the market: 1. The demand for specialty quality coffee in Germany 2. The supply chain for the product 3. Governmental support of startups in Germany 4. The potential of the German Coffee Market 5. The legal and regulatory frame in Germany 6. German Customer 7. Market attractiveness 8. Ease of entry 9. Partner selection In this study, nine Coffee startups were interviewed. All the companies are located in Germany and the interviews were conducted via phone. The results suggest that the demand for specialty coffee in Germany is high enough to make the market entry of the company successful. The legal and financial landscape of the German startup industry supports the decision to enter the German specialty coffee market and an appropriate supply chain as well as suitable business partners are available.
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The strategic importance of Serbia to the European Union
Janković, Vukica ; Vošta, Milan (advisor) ; Karpová, Eva (referee) ; Němcová, Ingeborg (referee) ; Kazanský, Rastislav (referee)
Doctoral dissertation presents an analysis of the Serbian economy in the mutual relations between the European Union (EU) and the Western Balkans. The assumption that the EU and Serbia, as an integral part of the Balkan region, have interests in the partnership and cooperation is the baseline of the research. The following aspects have been singled out, by method of ranking, which is based on achieving the highest turnover in the last six years: trade, foreign direct investment and energy. Gravity model was used to analyze routes of trade and energy. A models of trade import and export between Serbia and the EU 28 member countries and the countries of the Western Balkans, as well as models of imports and exports of energy between Serbia and the EU 28 member countries and the countries of the Western Balkans, were used in order to assess the potential of trade and energy trade. Method of trend line and trend extrapolation of foreign direct investment (FDI) was used in order to determine the degree of the presence of FDI in Serbia and their predictions, which could be an indicator of investment climate in Serbia. The conclusion is that Serbia has strategic importance as a candidate for membership in the EU because of its regional importance. Entering the Western Balkan countries in the EU should not happen without Serbia, because Serbia has a regional importance, which arise from the economic, historical, cultural, infrastructural and geopolitical links with countries in the region, of which some are already members of the EU.
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