Original title: Marketingová strategie SOMA pro vstup na nové trhy
Translated title: SOMA Engineering marketing strategy for entrance into new markets
Authors: Mikula, Vojtěch ; Vávra, Oldřich (advisor) ; Blaško, Petr (referee)
Document type: Bachelor's theses
Year: 2008
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Entering into new markets; Marketing strategy; The marketing role in the management of the company; Marketingová strategie; Vstup na nový trh; Úloha marketingu při řízení firmy

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/9747

Permalink: http://www.nusl.cz/ntk/nusl-5736


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2011-07-01, last modified 2022-03-03


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