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Utilisation of the financial resources of European structural funds by municipality.
Valentová, Kristýna ; Zemplinerová, Alena (advisor) ; Bůvová, Ludmila (referee)
This thesis deals with problems of European structural funds, especially it is focused on utilisation of the financial resources of the European Social Fund from 2004 to 2006. The first part of the thesis is a theoretical view of the economics on the regional policy. Following part is a description of the structural funds system and then there is an evaluation of the effectivity of the structural funds on the base of one soft project, which was realized in the Prague by non-profit organization established by Magistrate of Prague. In conclusion I discuss advantages and disadvantages of the European structural funds.
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Non-competition clause
Šťastný, Kryštof ; Drápal, Ljubomír (advisor) ; Morávek, Jakub (referee)
TITLE: Non-competition clause AUTHOR: Kryštof Šťastný DEPARTMENT: Department of Labour Law and Social Security Law SUPERVISOR: JUDr. Ljubomír Drápal ABSTRACT: The aim of this thesis is to present a comprehensive description of the historical development of legal regulation of the non-competition clause from 1910 onwards, to point out the most important aspects of the current legal regulation, and to compare Czech legal regulation of this institute with its equivalent in German legal system. To achieve this aim, an analysis of the historical regulation of the non-competition clause is conducted and the positives and negatives of each regulation are presented. Emphasis is nevertheless put on the analysis of the present legal regulation of the non-competition clause in the Labour code. To put the Czech regulation of the non-competition clause into international context, a comparative analysis of Czech and German regulation is conducted, and the positives and negatives of the German regulation are assessed. The most important terms and concepts are introduced and defined in the first chapter to make their usage clear for the rest of the thesis. The second chapter is dedicated to the historical development of the regulation of the non-competition clause in the present-day Czech Republic. The historical...
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Supply optimalization of assembly hall in a chosen company
Tuscherová, Helena ; Lukšů, Vladimír (advisor) ; Šafránek, Ondřej (referee)
The aim of the work is to make a proposal of a new process of material supply the hall and to customize the logistical process to the standard of the chosen company. Desription and valuation the actual estate of supply the assembly hall in a chosen company. Application fundamentals lean logistics in the assembly hall in the searched company. Interpretation of ascertained problems in the supply process of the assembly hall in a chosen company. Proposal of the corrective activities for eliminating detected problems.
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Reconstruction of the Pod kravínem Dam
Lehotská, Lívia ; Dvořák, Bořek (referee) ; Jandora, Jan (advisor)
This diploma thesis deals with the reconstruction of small reservoir in collaboration with the company VZD Invest s. r. o. The first part aims at the basic description of the thesis subject – the small reservoir. Characteristics of small reservoir and calculations are processed in the second part. The third part is focused on the description of the current conditions. The main part consist of characteristics calculations of the small reservoir and proposal of the necessary reconstruction for future technical function. In conclusion, safety assessment of the proposed measures are evaluated.
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Segmentation of business company customers using cluster analysis methods
Nesrstová, Markéta ; Řezanková, Hana (advisor) ; Vrabec, Michal (referee)
This thesis discusses the possibilities of using cluster analysis methods for customer segmentation. The theoretical part is focused on description of selected methods of cluster analysis and explanation of other concepts related to this topic, such as CRM, segmentation and targeted communication. In the practical part are applied cluster analysis methods to real data unnamed company with the aim of creating a default substrates useful for planning and implementation of targeted communication. For the main calculations is used program R, for data and output editing is used MS Excel. At the end of the work are evaluated applied methods and summarized lessons learned from the cluster analysis. For a company were created and characterized databases which could be useful for marketing decisions.
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Financial analysis of the company SOMA, spol. s r. o.
Mikulová, Markéta ; Dufková, Eva (advisor) ; Pham, Hoang Long (referee)
The aim of this bachelor thesis is to perform the financial analysis of the company SOMA, spol. s r. o. from an external user for the years 2009 to 2014, assess the financial situation of the company and compare it with other companies in the sector, which are JHV-ENGINEERING, s. r. o., KOMFI, spol. s r. o. and LUX, spol. s r. o. This thesis includes methodical part, where are defined chosen indicators of the financial analysis. The analytical part includes the description of the chosen companies and the financial analysis according to the methodical part including intercompany comparisons. At the end there is an overall assessment of the results and summaries.
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The influence of brand on consumer buying behavior
Aliapulios, Telis ; Vokáčová, Lucie (advisor) ; Ludmila, Ludmila (referee)
The diploma thesis concerns with influence of Apple brand on consumer buying behavior. The aim of thesis is to qualify the influence of brand on consumer buying behavior on smartphone market. From this conditions will arise the recommendations to Apple company, how is possible to bolster its position on mobile phone market. The theoretical part of thesis place emphasis on description of marketing mix, brand theory and consumer buying behavior. Practical part is based on studied secondary data. There is detailed description of Apple company its brand building strategy, situation on smartphone market with marketing instruments, that are used on this specific market. Quantitative questionnaire survey performed in electronical form creates a core of the practical part of the thesis and is preceded by qualitative pre-survey on seven iPhone users. Precisely 154 respondents participated on questionnaire survey that observed thoughts and judgements of questioned people about Apple brand. There are included opinions of owners, that own various smartphone brands and also respondents from the group of Apple iPhone users. The responses of both groups are in the chapter of appraisal results and conditions compared along with studied secondary data. These outcomes of questionnaire survey and secondary data are used as a framework to completion several recommendations for Apple brand and the whole company on this market. Almost three quarters of owners, that use all chosen smartphone brands, perceive the prices of Apple smartphones as overly high. Just as the first group evaluates the situation a bit more than half of the iPhone users, although inside this group is a lower sensitivity on Apple products price perception. One of the important recommendation for Apple company is to be more efficient in communication about the adjustment of its smartphone prices and pricing policy towards to consumers across the countries. It is necessary to obtain more consumers from a group of new Apple brand users and students. These expects the offer of cheaper smartphone in high quality medium category. In case of their satisfaction is there scope for Apple to offer them its premium smartphones in the top category.
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Analysis and design business processes optimization in administration management
Vosecký, Ondřej ; Chlapek, Dušan (advisor) ; Hemala, David (referee)
This diploma thesis is focused on optimizing administration management in the Czech telecommunication office. The thesis has three essential objectives. The first objective is the analysis of present state of the administration management using the process modelling. The second objective is to identify the real potential for improvements of the process group. That means to specify process priority, estimate current and desired levels of process maturity, identify key activities and determine the level of process description and processing framing tables. These activities are supported by the methodically theoretical text at the first part of the thesis. The evaluation of limits determining potential improvements resulted from previous chapters and is contained in the final part of this thesis. The fundamental objective of this work is to design the optimization of the process group using the form of future projects.
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Energy security of China focusing on natural gas
Andrsová, Nicola ; Čajka, Radek (advisor) ; Müller, Štěpán (referee)
The diploma thesis deals with the energy security of China, mainly with the question considering energy mix, consumption, infrastructure network and diversification of importers in natural gas field. The analysis of research question is done mainly from the data of international energy organizations, from the Chinese government data and other sources, which enable to describe mentioned problems. From the People's Republic of China perspective, it focuses on the detailed description of gas pipeline infrastructure, importers and subjects, which are involved in energy sector. Risks and threats, which should occur from signed partnerships or projects, were taken into consideration too. The aim of this work is to define and evaluate the energy security of PRC, its energy policy mainly in natural gas field when considering present situation as well as possibilities for the future. Than the diploma thesis outlines the role of natural gas in Chinese energy mix, state of the gas sector in China and evaluation of projects, which take place in China's gas sector or will occur in the future.
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