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The image of the Roma and of the concentration camp at Lety u Písku in internet texts
Jílková, Lucie ; Nekvapil, Jiří (advisor) ; Hoffmannová, Jana (referee) ; Zeman, Jiří (referee)
This dissertation is devoted to the analysis of selected internet texts which touch upon the topic of the forrner concentration camp at Lety u Písku or the Romany Holocaust on the territory ofthe forrner Czechoslovakia in general. The texts analyzed are divided into two groups. The first of these represents the minority discourse, i.e. it is a group of texts published on an internet server devoted to the Roma in the Czech Republic, providing information on the history and current situation of the Romany minority, on various Roma organizations, and the like. The second group, majority texts, included those published on ordinary news servers (e.g. www.lidovky.cz). Part II, Romany predicates and Lety camp predicates, answers the following research question: For what communicative aims do speakers and writers use Romany predicates and Lety camp predicates? In the case of the Romany predicates, it was deterrnined that the communicative aim ofthe speakers and writers from the first group (the minority discourse), which they achieved through the use of a Romany predicate, was the attempt to draw attention to the overall unsatisfactory situation of the Roma in the Czech Republic, while a part of this unsatisfactory situation is also the unwillingness ofthe majority society to deal with the issue of the Roma...
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Stable isotopes in study of diet in Ursidae, including fossil taxa.
Marková, Aneta ; Horáček, Ivan (advisor) ; Čermák, Stanislav (referee)
Composition of food of members of the family Ursidae is often discussed topic. Up to now, however, there is some uncertainty about the trophic level of some fossil groups. Very useful method which helps us to determine the trophic level of the fossil species and determine the relative proportion of plant and animal components in the recent ones is the analysis of the stable isotopes. This study summarizes present state of methodological approaches and possibilities of use of the stable isotopes 13 C and 15 N in the study of foraging ecology of bears. The results of the analysis of stable isotopes are presented together with results obtained by other methods. Attention is paid to groups for which the relevant isotopic data are available, with special emphasis on the cave bear, which trophic level is evaluated on the basis of stable isotopes analysis as well as in the evolutionary and nutrition context.
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Marketing support of the Baby Well product
Zahradníková, Adéla ; Halík, Jaroslav (advisor)
This bachelor thesis examines a form of marketing communication, which is referred to as bellow-the-line (BTL). It's arranged chronologically according to the individual steps, which were taken in the course of the project. It observes the environment of an advertisement agency, which has the task of implementing a sales promotion for PG Corporation. This is client who functions in the children segment of the market with their brand Baby Well. Thus in the first part is a brief introduction of the PPD Services s.r.o. agency, which was responsible for the execution of the whole project. In the next part is described the analysis of the sales promotion. At first the assignment of the client is analyzed -- the so-called brief -- and its essentials. After that attention is turned to the production of a tour plan, composition of a budget and to a very important training of the hostess, with the client presence. In this part is described in detail the task of the hostesses and their equipment for the given promo action. In the conclusion of this thesis its' given goal is answered, which is to see if from an investment point of view it pays off for the client to continue this form of marketing communication with the client and if it's sensible to continue. Information for the whole bachelor thesis has been for the most part gathered from own experience and the documentations of the PPD Services s.r.o. advertisement agency. The author's consciousness about the given topic has also been raised by books, which are mentioned as sources of this bachelor thesis.
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Yoga - Antistress System
Lošťák, Jiří ; Potměšil, Jaroslav (advisor) ; Čichoň, Rostislav (referee)
Name of the thesis: Yoga-anti stress system Goals of the thesis: Today's hasty time brings lots of negative impact on humans. People are always busy having no time for themselves especially for their body and mind. The goal of this thesis is to prove a positive impact of yoga exercise on human body and mind. Other impact involves stress elimination. By the help of this thesis I would like to demonstrate that an everyday yoga implementation can lead to a total anti stress and relaxing way oflife without any stress response. Methods: The thesis is based on a specific yoga exercise targeted at body and mind stress elimination. This exercise was done by pre-determined groups of di:fferent-age yoga gymnasts (either beginners or intermediate ones). The beginners were examined with the help of interviews, observation or questionnaires in a given time span (6 months). At the beginning of the research a form was filled in with appropriate data and after six months the process was replayed. Afterwards, on grounds of given data proper changes in questionnaire points have been analysed. Other interviewees undergoing the research comprised yoga non-practising individuals, intermediate yoga gymnasts and advanced individuals. The research of these groups was based on a comparison method (condition before the...
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Measuring Impact of Corporate Philanthropy and Corporate Community Investsment as a part of Corporate Social Responsibility
Bartošová, Zuzana ; Šťovíčková Jantulová, Magdaléna (advisor) ; Bergerová, Marcela (referee)
This master's thesis is concerned with corporate social responsibility and corporate philanthropy in relation to the measurement of corporate community investment impact. The impact measurement and its significance is approached through Corporate Community Investment methods introduced by London Benchmarking Group (LBG), in the Czech Republic referred to as "Standard odpovědná firma". This thesis is based on the hypothesis that this impact measurement method and its employment allows the long-term cultivation of the corporate social responsibility in the states where it is applied. In oder to asses the potential of LBG method implementation in the Czech Republic, this thesis introduces the measurement results, the target groups reviews of the measurement significance, and at the same time analyses a variety of case studies.
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Inhabitant Consumption Statistic
Orendáčová, Jana ; Poláková, Olga (advisor) ; Krebs, Vojtěch (referee)
Main goal of the diploma thesis is to describe household consumption and its survey in the Czech Republic not only from the macroeconomic but mainly from the microeconomic standpoint. Consumption expenditures are the main subject of many long-term analysis and forecasts which help by implementation of economic and politcal precautions. In connection with the historical development of statistic as a scientific disciplin there is also a significant stress on a methodical development of household budget surveys which examine consumption expenditures of different social groups and household types. After the analysis of development and structure of household consumption surveyed by National Accounts and Household Budget Surveys the attention is given also to household consumption in member states of the European Union among which is also the Czech Republic.
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Jane Austen's Pride and Prejudice in three Czech translations
Kolářová, Kateřina ; Tobrmanová, Šárka (advisor) ; Beran, Zdeněk (referee)
This is a theoretical and empirical work. It principally encompasses an analysis, description and comparison ofthree translations of Jane Austen's novel Pride and Prejudice, by František Noska (1946), Božena Šimková (1949) and Eva Kondrysová (1967). The introduction briefly sets out the reasons for the selection of the theme and outlines the goal of the work. The work also concentrates on the circumstances surrounding the emergence of Pride and Prejudice and the reception given to Jane Austen' s novel. Particular attention is paid to the periodical context and the related changing critical responses to, and views on, the value of Jane Austen's literary work in an Anglo-Saxon and Czech environment. The work inter alia strives to identity how the Czech reception differs from the Anglo-Saxon one, and what features are specific to the Czech reception. Jane Austen' s work i s pro ven to ha ve attracted incomparably less attention in the Czech cultural sphere than in the Anglo-Saxon milieu, primarily for cultural and political reasons. There is then a thematic and stylistic examination of Pride and Prejudice, with a special focus on irony and the dialogical and epistolary form; the results of which are subsequently used in a contrastive analysis and evaluation of the three Czech translations of Pride and...
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The Possibilities to Influence the Response of Innate Immune Cells to Gliadin
Drašarová, Hana
Gluten sensitive entheropathy - celiac disease is a lifelong, genetically predisposed, immunologically mediated susceptibility to dietary wheat gluten, most frequently demonstrated by small-bowel damage and malabsorption syndrome. Strict adherence to gluten-free diet is the sole rational therapy of the disease. One of the possible therapeutic strategy for the treating of celiac disease is to utilize the synthetic polymer P(HEMA-co-SS). This polymer is capable specifically bound gliadin in gastrointestinal tract and by this way to neutralize the damaging effect of this alimentary protein on mucosa of small intestine in celiac patients. The in vitro study on human PBMC and specimens of small intestinal biopsies of celiac patients in our laboratory demonstrated that putative therapeutic ability of P(HEMA-co-SS) is substantially influenced by degree of proteolytic processing of gliadin and P(HEMA- co-SS) and also by different timing of per os administration of both components in organism. Another putative adjuvant therapy of celiac disease is employing of the beneficial probiotic bacterial strains. Our experiments were based on the findings of Prof. Y Sánz and her group demonstrating the significant differences in the composition of bacterial microflora in patients with active form of celiac disease,...
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Conflicts of the local rock scene with official cultural politics before 1989
VOŘÍŠKOVÁ, Anna
This graduation thesis deals with conflicts of regional rock scene with official cultural politics before 1989. The text consists of two large sections, whereas the first one discusses a broader background of the topic and the second one focuses on the problems of rock scene in České Budějovice. Social and political situation during communist regime is reminded at the beginning of dissertation. Following part brings information about development of rock music in the world and Czechoslovakia as well. Some conflicts of rock musicians with the official cultural politics are mentioned here as well, both in nationwide and regional context. The next chapters are based on interviews with witnesses and their recollections of rock scene in České Budějovice before 1989. The last third of the text pays attention to particular problems of this scene. There are mentioned not just minor difficulties, but also bans on music groups, brutal police attack against participants of underground music concert in Rudolfov in 1974 and unfair law suit with Jiří Gans (local jazz and rock music devotee).
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Communication strategy proposal for a language school
Holoubková, Táňa ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
The aim of the thesis is to propose a suitable communication strategy for a newly established language school that should start operating in a rather small czech town. The theoretic part includes an explanation of terminology and types of research used in marketing communication, description of ATL, BTL and PR communication, a few words about the importance of Corporate Identity (basis for communication) and description of tools that are used in the application part of the thesis. The application part starts with starts with monitoring of surroundings (competition, inhabitants, possible channels for communication activities), continues with a description of a launguage school, then follows assortment of inhabitans into suitable target groups and a proposal of strategic communication plan for the forthcoming year, more detailed attention is paid to the activities that are planned to be pursued during the first half of the first year (launch).
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