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e-Education
Plzák, Michal ; Jarolímek, Jan (advisor) ; Šmejkalová, Martina (referee)
Bachelor thesis is to describe a modern way of education and trends, which improve student's learning process. This modern way is called e-learning. In the first part of this thesis are described actual trends of this learning modern way, their advantages, disadvantages and if they are able to effectively hand new informations over to student. The following are described participants of these e-learning methods and what function do they have. In the second part this thesis describes Moodle system and information system of Masaryk's university (IS MU) and they are compared between each other. Results are based on those two systems' criterions. At the end of this thesis we can see comparisment between system Moodle and Cloud computing and on the basis of this comparisment can student choose advantages of those systems and then use them for his studying.

Participants in local development (Kácov, Chlum, Tichonice, Kladruby)
Jirků, Markéta ; Kocmánková Menšíková, Lucie (advisor) ; Pavel, Pavel (referee)
The main aim of this thesis is to compare and evaluate the importance of social activities, whether and how it contributes to quality and to the development of local life and local communities in the surveyed municipalities Chlum, Tichonice and Kladruby (municipalities under three hundred inhabitants) and compare the social activity of these municipalities with the thee times bigger township Kácov. The aim of this thesis is to find out the reason why smaller municipalities under three hundred inhabitants appear to be as active as the larger township. The theoretical part defines the terminology related to the topic. The empirical part of the work consists of secondary and comparative data analysis of actors, activities, and community amenities. Secondary and comparative data analysis showed that social life in small municipalities is varied and rich especially in entertainment, cultural and sport activities. Compared to the bigger township there is less folklore and education activities in smaller municipalities. It was found that the most active municipality is Kladruby with the activity ratio to population of 5,3%, followed by Tichonice with 3,6%, township Kácov with 3,3% and Chlum with 3%. It came out that there is not a direct correlation between the number of actors and social activity of the municipality. The activity of individual actors is different. It means that it is not the truth, that the more groups of actors are in the municipality, the more activities are held by the actors in the municipality. It was found that township Kácov disposes with the most diverse community amenities. Despite of a noticeable impact of community amenities on regularity of organizing activities, this factor is not the only condition for organizing activities. Deficiencies in community amenities can be partially replaced by well-functioning common organizing activities by actors, what is the factor what differentiate smaller municipalities from the large township. Exogenous approach was, over the last ten years, evident in all of the examined municipalities. There was obtained and invested financial resources to the municipalities community amenities, which allowed organizing new activities or continuing with organizing of existing activities. The empirical survey was carried out through semi-structured interviews with the actors operating in the public and nonprofit sector in the examined municipalities. A key factor in the activity organizing is community involvement connected with the mutual cooperation of individual actors (i.e. a combination of utilization of actor´s cultural and social capital). Smaller municipalities may not seem, to the interviewees actors, as active as three times bigger township. Reasons why smaller municipalities may seem as active as the larger township are more significant community involvement and a higher rate of cooperation between actors in organizing activities in smaller communities. The social life plays an important role in all of the examined communities - especially in creating and maintaining interpersonal relationships, in strengthening social cohesion, preserving the traditions and creating the relationship with the place. It was found and confirmed how important endogenous approach (active actor) in development of examined communities is. With the proper supplementation and harmonization with exogenous approach can be the endogenous approach further stimulated.

Regional Differentiation of Swahili Identity - Case Study of Vanga and Ushongo
Mbezi, Barbora ; Havlíček, Tomáš (advisor) ; Frajer, Václav (referee)
This thesis deals with the formation of the Swahili identity within two countries: Kenya and Tanzania. The Swahili people have inhabited the East African coast since the first millennium, utilizing local resources to trade and to create their sophisticated social position. The philosophy of Islam had a considerable influence on the development of the Swahili culture. These traditional elements typical for the Swahili culture were significantly restricted by the period of colonialism, where newly formed boundaries divided this ethnic group. The situation on both sides of the border is analysed through quantitative and qualitative research, which offers a complex view on the issue. The results show that selected cities are very similar with only small differences - often related to the closeness or openness of the village towards increasing tourism. In general the established boundaries play almost no role in shaping the Swahili identity. The Swahili people retain their traditional position within the East African coast, although their relations with other countries are less pronounced as the distance between them increases.

Testing of bioeffectors on phosphorus mobility in soils
Holečková, Zlata ; Balík, Jiří (advisor)
Crave for increase in agricultural production over the past sixty years reflects in widespread use of mineral fertilizers. Due to the growth of the world population an increase of overall demand for feed and food is expected. Limited availability of cultivatable soil and increasing dependance on mineral fertilizers can be also anticipated. It is therefore important to find alternative strategies for plant nutrition. In 2012, the project of cooperation between several universities in Europe was revealed. This project examines the use of bioeffectors in crop production. Use of these substances should help to reduce the input of mineral fertilizers used in agriculture and improve land usage. Thesis will perform testing in real conditions of different geographic locations. The main objective is to develop new approaches to the use of so-called bioeffectors based on the mechanism of action of living microorganisms and active natural substances. Bioeffectors may be, depending on soil and climatic conditions, a key factor for overcoming limitations in the availability of nutrients. They can contain microorganisms (bacteria, fungi) and active natural compounds (digest from soil or compost, microbial residues, plant extracts, metabolites from biological processes, dried herb material or seaweed). These substances are developed for a wide variety of crops (e.g. corn, wheat and tomatoes). Their effectiveness consists in nutrients mobilization from less accessible forms in the soil. The thesis is mainly focused on the impact of bioeffectors on various forms of phosphorus in the soil. Phosphorus in the soil belongs to essential elements necessary for the growth and development of plants. Despite its necessity in plant metabolism is its content in the soil relatively low. A higher phosphorus content is in most samples of soil mainly in the surface area because an increased biological activity occurs there causing the accumulation of organic material. Some influence can be also observed in connection with application of organic and mineral fertilizers. Amount of phosphorus in soil may vary depending on parental rock type, texture and land management (the ratio of P supplied and type and method of land cultivation). Above mentioned influences even have an effect on relative amount of organic and inorganic forms of phosphorus. Three basic groups of phosphorus contained in the soil can be described: inorganic phosphorus compounds, organically bound phosphorus and exchangeable absorbed phosphorus. The amount of phosphorus bound in the fractions depends mainly on the time of fertilizer application, including the impact of earlier interventions. For these reasons, it is necessary to execute detailed analysis of the various forms of phosphorus in the soil after application of mineral fertilizers together with bioeffectors. In this dissertation variety of pot and field experiments will be set up, where samples from each variation of soil and plant will be separated and researched. Samples will be analyzed and amounts of phosphorus will be measured.

Efficiency of measures that support establishment of new producer groups in the Czech Rebublic, Slovakia and Poland
Kotyza, Pavel ; Tomšík, Karel (advisor) ; Rosochatecká, Eva (referee)
Presented dissertation theses is focused on evaluation of efficiency of public support to agricultural producer group establishment. Historical development of agricultural sector influenced the difference of Czechoslovakian and Polish agriculture. Despite the differences, governments of the Czech Republic, Slovakia and Poland decided to provide public support for newly established producer groups after EU accession. Main aim of this analyses is to compare how money were provided to newly established producer groups in above mentioned countries and to assess efficiency of spend money. Main part of the theses is focused on measures provided during part of the first postaccession Programming Period 2004 when 2006. Between 2007 and 2013, support was provided only in Poland and Slovakia, the Czech Republic did not used the opportunity to open measure for new entities. Own analytical part is focused on measure evaluation through subject identification. Supported subjects were examined whether they follow main conditions of recognition or whether they fulfil main theoretical prerequisite for operation as marketing cooperative. Subject examination was based on own methodology that was developed on the bases of literature overview. Evaluation was based following indicators (i) share of marketed production on the total agricultural output of the country; (ii) market share on the relevant market and created value added. Results of the theses indicate, that part of supported producer groups were established solely in order to gain easy access to public money. Groups share on relevant market is negligible, goals of market concentration were not met. Groups value added is low. This fact is mainly caused by observed characteristics groups often does not own any investment assets, does not have any employees. After receiving last payment, groups were closed, transformed into other business activity or its ownership structure were changed In the Czech Republic. In Poland, established groups reach the lowest significant market share, subjects were closed and reestablished to source subsequent support. Slovak groups that reached on support from Programming Period 2007 when 2013 evince negative value added as their trading margin was negligible or null.

Optimization of delivery precincts routes
Suchý, Pavel ; Kučera, Petr (advisor) ; Houška, Milan (referee)
The aim is to optimize the selected route for the given Czech Post Office. For the purpose of optimization approximation methods - focusing primarily to minimize the total distance and costs of their own transportation were used. According to the amount of input data, which was avalaible, the optimation model cases (examples) in the system of contracting authority were evalueted. The success of each method was compared, and the software solution was done.

Marketing strategy of the business entity
Mayová, Martina ; Vokáčová, Lucie (advisor) ; Margarisová, Klára (referee)
The aim of this bachelor thesis is to define marketing strategy for selected business entities - PZP Heating Inc. and Servisbal Obaly Ltd. The first part of this thesis is devoted to a summary of teoretical knowledge concerning the essence of marketing, marketing process of STP, marketing mix 4P and strategic marketing management. In the second part sets out the current strategy of marketing management with a detailed analysis of the marketing tools of both companies on the basis of information obtained from their website, internal materials and consultations with the managers of the companies. On the example of two different, competing companies is a task highlight methods that have the highest benefit for the company. Still,it is a totally different society with a different product and customer structure, certain principles work for both companies as well. Tools that is profitable for both companies, they can serve as an inspiration to others who do not know these methods or using them are still hesitating. In chapter Results and discussion summarizes the most important findings about marketing management of both companies, is listed by the main character, and the most important findings for each marketing mix. Both companies agree that, of all the tools for them is the most effective online marketing that despite the relatively high costs, most companies brings new customers. Also, there are some recommendations for both companies, which would, if implemented, should point to the still unused opportunities and bring them new customers.

Hereditary and non-hereditary factors affecting starch content in potato tubers
Malá, Lucie ; Sedláková, Vladimíra (advisor) ; Dvořák, Petr (referee)
This literature review relates to the starch which is presented in potato tubers, and hereditary and non-hereditary factors that influence content of the starch. At the beginning of the work, the attention is paid to the potatoes itself, especially their general characteristics. It should also mention the content of substances in tubers and their impact on human health. Further, the work is focused on the main thema, especialy starch present in potato tubers. Starch has considerable importance for the entire national economy, currently used not only in the starch industry, but it is more frequently used in other industries, for example paper or textile industry. Starch is composed from two important polysaccharides, amylose and amylopectin which are described in details. There are factors, that may influence starch content in potato tubers, like genetic and environmental factors. The simplest genetic factor that can influence the content of starch in potato tubers is crossing. The biosynthesis of starch is very important, which depends on several enzymes that initiate the metabolic pathway. It is pyrophosphorylase, starch synthase (SS), enzymes branched starch (SBEs) and enzymes unbranched starch (DBES). Starch synthase plays an important role here, in particular her isoform GBSS (granule bound starch synthase), which synthesizes amylose. Amylopectin is synthesized by a complex of enzymes SSI, SSII, SSIII, SSIV. The manipulation of single sugar genes metabolism can affect the formation and composition of starch in any variety of potatoes. This manipulation is called transgenesis and her goal is the creation of new potato genotypes. We can produce potato starch with high amylose by inhibiting enzymes SBE A and SBE B. A starch with a high amount of amylose is highy asked from the industry, because starch has unique functional properties. It should be mentioned DNA markers that has connection with the cultivation of potatoes and offers new opportunities for selecting potatoes genotypes. With DNA markers is linked MAS analysis and the associated method PCR polymerase chain reaction method. Another important method is QTL method. The environmental factors which influence the starch content of potatoes, which are mentioned in this work, are drought, light, cold. It should also be noted that even postharvest stress has a negative effect on starch content in potato tubers. Environmental stress affects and changes the yield of the starch.

Evaluation of the Czech Wine Market
Košlerová, Veronika ; Regnerová, Olga (advisor) ; Zdeněk, Zdeněk (referee)
This diploma thesis is focused on the evaluation of Czech wine market in comparison to the world market, evaluation of a smaller subject which sells wine and cares about supporting local viticulture and also on suggestions proposed in order to support local viticulture. The theoretical part consists of information regarding wine, grapevine, history of wine, wine-growing areas in the Czech Republic, varieties of grapevine, different kinds of grapevine defined by colour, quality, amount of sugar, division of wine to still or sparkling, wine production, wine labelling, wine legislation and amendments of the law on viticulture and wine-making. The first part is focused on the general view of foreign trade and its importance in the economy, import, export, meaning and purpose of marketing. In the practical part situation in the wine market in the Czech Republic is evaluated in a comparison to the world market, mainly the production, consumption, import and export. Another important part of the thesis is an evaluation of an online store with wine which is strongly committed to supporting local wine producers. A partial goal of the thesis is to assess the fact that wine is not harmful to health and to determine in which amount and proportion is it beneficial. In the conclusion, there are suggested different ways of support for local producers of wine from the state, sellers, organizations and also opportunities that may be used by the wine-makers in order to make themselves more popular.

Agrotourism in the Vysočina Region
Pilátová, Kristýna ; Navrátilová, Miroslava (advisor) ; Andrea, Andrea (referee)
This thesis is based on the development of rural tourism and agro-tourism in the Vysocina area. In the tourism industry there are new trends that are mindful of protecting and taking care of the environment, among this being, rural tourism, agro-tourism and eco agro-tourism. The first part is based on theoretical foundations concerning the tourist industry, its services, subjects, rural tourism, agro-tourism and business. The research part is aimed at the demands in agro-tourism. It discovers the ways in which respondents prefer to spend their leisure time, which part of their time is spent in the Czech Republic, as well as observing the respondents´ knowledge of offered possibilities in rural tourism and agro-tourism. Preferences in accommodation and catering, are also observed. A further part of this thesis is dedicated to the theme of doing business in the area of agro-tourism. The focus point of this work is dedicated to two selected Eco farms in the Vysocina area.