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Corporate identity and image of non-profit organization
Kocourková, Adéla ; Franková, Emilie (advisor) ; Surynek, Alois (referee)
The essence of this Master thesis is the analysis of corporate identity and image in the selected part of non-profit organization. Furthermore, this analysis will provide valuable information about how it tries to be perceived and how it is perceived in reality. The theoretical part explains terms related to the topic, mainly focuses on corporate identity and its three components, as well as on essence and importance of the corporate image. Then briefly describes the issue of non-profit organization. The methodical part defines the objectives, methods and respondents of the thesis. The practical part is based on theoretical knowledge of the first part. First is presented selected non-profit organization and its part, which is the subject of research. The subsequent own research is divided into two parts, the analysis of identity by using the qualitative research in the form of individual interviews and the analysis of image by using the quantitative research in the form of questionnaire survey. The thesis is concluded by suggestion and recommendations for the non-profit organization.
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The Impact of Family Discipline Styles on a Career Choice of Grammer School Students
Pikhartová, Alena ; Šírová, Eva (advisor) ; Gillernová, Ilona (referee)
Since professional identity is an inseparable part of self, a career choice is one of the most important steps in life. Therefore vocational guidance is the up-to-date subject matter in counseling process. The theoretical part of the theses includes basic characteristics of development in adolescence, family characteristics, various styles of family discipline, and outputs of previous researches that deal with the impact of family on adolescents career choice. Besides that it takes into account specifics of career choice among students of a grammar school, who are the target group of the empirical part of the theses. The experimental group is formed by 62 final grades students from the grammar school in Jindichv Hradec who are in age range 18-20 years. Research results did not show any significant relation between style of family discipline and further vocational orientation of students. The only significant correlation was proved for emotional relationship between a father and a child and their level of communication about choosing a college and future vocation. Further findings point to correlation between parents expectation, their level of education and their childs career choice. These findings support conclusions made by previous researches. It was found out that girls have slightly less certitude...
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Brand building draft of new textile brand
Dolanská, Barbora ; Průša, Přemysl (advisor) ; Chmelař, Petr (referee)
The theme of this bachelor thesis is Brand building draft of new textile brand. First part is aimed at description of brand, elements of brand, brand identity, brand positioning and its vision. Practical part is focused on draft of my own brand, which includes specific presentation of particular brand elements, brand vision, its identity, brand positioning and last but not least marketing communication, price strategy and distribution plan.
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Legal consequences of human gender-reassignment
Pilchová, Tereza ; Kadlecová, Eva (advisor) ; Civínová, Denisa (referee)
This Bachelor Thesis deals with the issue of legal recognition of gender reassignment and its relation to human rights. First, it provides an overview of legislation that deals with this topic. It also contains the definition of gender identity, transsexualism and transvestism, development of transsexualism in the Czech Republic and the actual phase of a complete surgical sex change and of an administrative sex change, which includes alteration of personal data, documents, and especially changes to the personal identification number, to which this thesis is mainly focused. Sex change is also related to the termination of marriage, issues of personal status of human and property and family relationships.
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VISUAL IDENTITY FOR JEWELLERY DESIGNERS
Bierská, Tereza ; Homola, Ondřej (referee) ; Kögler, Žaneta (advisor)
In this thesis a visual style for the brand Palma de Alma and a strategy for promotion and presentation for a new creative studio is proposed. The results of the thesis contain filters for a digital single-lens reflex camera and a smartphone, which alter the image in order to create the overall image of the brand. A proposal of a logotype, a business card and a website is also included.
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Analysis of corporate identity company NIOSPORT agency, a.s.
Hromasová, Lucie ; Jarošová, Eva (advisor) ; Kašparová, Eva (referee)
Master thesis focuses on issues of corporate identity of advertising agency NIOSPORT agency, a.s. The aim of this thesis is to analyze corporate identity of company NIOSPORT agency, a.s. In the theoretical part is explained what is a corporate identity, which elements are included and why it is so important for companies. Then there is a definition of an image with an emphasis on its distinction from the concept of corporate identity, explained the interdependence between corporate identity and corporate strategy, and then is paid attention on advertising agencies in general. The practical part consists of a description of a particular advertising agency NIOSPORT agency, a.s., the results of empirical research, evaluation of the image of agency and finally of recommendations for the future, arising from the theoretical part, analyzing corporate documents and of the depth interviews with the director, staff and clients of advertising agency.
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Brand management
Puškárová, Jana ; Kašparová, Eva (advisor) ; Surynek, Alois (referee)
This Bachelor´s Thesis deals with brand building and strategic brand management. The aim of this thesis is to determine on the basis in depth interviews and subsequent analysis to determine what kind of activities Samsung uses to develop and build its brand and what their impact. In the theoretical part, there are presented definitions related to the concept of a brand as an element of brand identity and brand image, positioning of a brand, brand equity and its measurement. The following section describes the process of building a brand and its strategic management, which also includes the specifics of internal branding and position of brand manager. The practical part contains an analysis of the Samsung brand building, its brief history, vision of the company and current strategy. Based on in depth interviews will be analysed in detail each activity aimed at building a Samsung brand. In this thesis is also included a case study, which examines the introduction and later success of Facebook page Samsung Česko a Slovensko. The last part consists of SWOT analysis, which provides a detailed view of strong and weak sides of the Samsung brand, also its opportunities and threats.
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Identity and image of the brand Milka
Kerndlová, Darja ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This thesis deals with identity and brand image Milka. The main objective is to find out the identity and image of the brand Milka and to find out if they correspond each other. The thesis is divided into three chapters. The objective of the first chapter is to explain the term brand, identity and image. The objective of the second chapter is to reveal the identity of the brand Milka. The aim of the last chapter is then expose her image and compare it with identity.
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Male and Female Identity in Contemporary Society Focusing on the Labor Market
Kudlová, Iveta ; Hubinková, Zuzana (advisor) ; Pauknerová, Daniela (referee)
The aim of the master's thesis is to describe male and female identity in today's society. The first chapter includes basic expressions connected with key terms gender and gender stereotypes. This thesis is focusing on equality of genders and the enshrinement of equality rights in law. This thesis also includes the analysis of the current status of women in the European Union based on data from the Eurobarometer and the Czech Statistical Office survey. The aim of the graduation thesis is to analyse the perception of men and women in today's society, to determine how strongly are stereotypical perceptions rooted in society, how is perceived the equality of men and women in labour market and how opinions on this issue differ among Czech Republic citizens and among European Union citizens.
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The male and female identity in contemporary society with focus on advertising
Molnárová, Katarína ; Hubinková, Zuzana (advisor) ; Kašparová, Eva (referee)
This thesis deals with male and female identity in contemporary society, with narrower focus on its presentation in television commercials. The aim of the work is the realization of content analysis, aiming at depicting the characters of men and women in television commercials. Theoretical part of the thesis consists of four chapters. The first chapter describes the general theoretical basis of this thesis. The second and third chapter deals with the specifics of male and female identity. The fourth chapter describes the research method of content analysis and presents the objectives and research hypotheses. The analytical part of the work examines the representation of men and women in television commercials at two levels - at the level of main characters, and at the level of commercials. The final part of the analytical part interprets the research results of analysis.
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