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Business plan for founding a shop
Velová, Petra ; Filipová, Vladimíra (advisor) ; Drozen, František (referee)
The contect of the bachelor thesis is to build a business plan for founding a shop with climbing equipment in Turnov and to offer a climbing courses mainly for children. The main aim is according to the results of business plan to decide whether our intention to implement or not to. The theoretical part contains basic information about the term business,businessman, company and business plan in terms of its content and types. The practical part is focused at processing particular, a complete business plan.
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Keeping of drinking habits in hospices in case of walking patients
MATOUŠEK, Jan
This diploma thesis deals with the problem of the drinking-regime keeping in case of patients in hospices and in case of seniors living on their own. The phrase 'drinking regime' means correct fluid supplement which is necessary for a human body. It is the main way to recover the daily fluid loss. The intake of fluids is essential at any age, though even more essential it is at the old age, when the human body encounters considerable natural decrease in amount of fluids and what is more, when a man also loses the feeling of thirst. To stay healthy and in a good shape, it is necessary to maintain a balance between the intake and expenditure of fluids during a day. From this point of view, it is important to have a regular fluid intake during a day - especially to drink sth. before one starts to feel thirsty.
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The possibilities and conditions for the use of tools for analyzing customer behavior on social networks
Horák, Vít ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee)
The thesis deals with free tools that can be used to analyze customers of SMB e-commerce enterprises on the social network Facebook in order to increase their competitiveness within the social network. The theoretical part focuses on defining key terms, distinguishes types of social media and describes present social networks situation in world and in the Czech Republic from a users perspective and in the Czech Republic also from an enterprises perspective. Furthermore, the theoretical part also deals with possibilities that social networks can offer to the SMB enterprises. And as well it identifies different types of analytical tools that can be used for purposes of monitoring customers or analysis of customers. In the beginning of the practical part there is introduced the company Dobrutka.EU s.r.o. (the e commerce B2C company). Afterwards is presented the analysis of the survey about how SMB companies that operate the best Czech e-shops monitor and analyze their activities and customers from the social network Facebook. Subsequently there is handled the selection of appropriate tools for SME companies, which are also analyzed in the following chapter. At the end of the practical part there is practical application of knowledge from the thesis to Dobrutka.EU s.r.o. through the design and pilot deployment of appropriate procedures and analytic tools, whose effectiveness is evaluated at the end of chapter. The main benefit is in act of finding and verification of free tools and effective method that allows for detailed analysis of company customers even for micro companies and thus also effectively achieve positive economic results even in emerging facebook presentations.
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The Value of CSR for Czech Consumers
Faradji, Elise ; Štěrbová, Ludmila (advisor) ; Seror, Patricia (referee)
Nowadays consumers purchasing behavior is influenced by new factors such as the social and environmental implication of companies. This is why Corporate Social Responsibility (CSR) is a growing trend which companies need to look after carefully. However implementing an efficient CSR strategy is a complex process for corporations; especially since the core concept of CSR remain quite blurry. The goal of this study is to analyze the perception of consumers towards CSR to find out about the value creation that CSR produce for consumers and its impact on their purchasing behavior. This paper will ultimately help companies to implement their CSR strategy more efficiently. This study aims to contribute by conducting an in-depth analysis of consumers attitudes and behavior towards CSR. If most of researchers are using a quantitative approach this study means to deal with the issue with a qualitative perspective. Indeed twelve semi-structured interviews will support the findings. On top of those practical and physical interviews some theoretical knowledge will be added to the construction of the argument especially to bring a framework that shows the importance of all types of value creation (functional emotional and social). The findings of the thesis emphasize the facts already proven by other researchers; value creation is fundamental to make consumers care about CSR. However the study will show how much skepticism towards CSR can impact negatively consumers purchasing behavior. The research will help companies implementing more successful CSR strategy and develop new solutions to reach customers and influence their purchasing behavior through the creation of value for them.
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The Town and Nature
Tupá, Jana ; Czumalo, Vladimír (advisor) ; Lapka, Miloslav (referee)
This bachelor thesis analyzes relationship between town and nature within the city, the inner nature, and its changes during the history of Western culture. This relationship is revealing through culturological point of view, thus interdisciplinary. This bachelor thesis goes from fields of historical anthropology, philosophy, philosophical anthropology and architecture. I perceive town as one of the most important features of human culture, that this artificial living space created, and it's further influenced. The relationship of city and nature is treated as expression of natural forces with which the man met during its existence, in the form of architecture, and the transfer of the nature into this artificial world in the form of gardens and parks, as an inner nature. KEY WORDS Town Nature Inner Nature Human Culture
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Business plan for the food delivery service
Cerman, Ivo ; Svobodová, Ivana (advisor) ; Hartman, Ladislav (referee)
The goal of the Master´s Thesis is to make a business plan which would reflect the business intention of its author for an online food delivery service, to be able to asses its viability and possibly its feasebility. The first part is theoretical and it is dealing with the necessities of such plan. Special attention is put on the structure of a business plan. Practical part of the thesis is dedicated to the individual parts of the plan. Firstly the business opportunity and the form of personnel is introduced. Secondly the analysis of the market, competition, suppliers and marketing strategy. The financial plan is than testing the feasibility of the idea form the economic perspective.
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Emergency preparedness and protection of the inhabitans in the national company Budějovický Budvar in the release of hazardous substances
JIRKA, Martin
The thesis describes the issue of emergency preparedness and protection of the inhabitants in the National Corporation Budweiser Budvar during the release of hazardous substances. The thesis is focused on important aspects that determine the drafting of emergency documentation. One of aspects is the amount of hazardous chemical - ammonia. The total ammonia content in the object is 22 tons. This amount is according to the Act No. 59/2006 Coll., concerning prevention of major accidents as a sub-limit amount and not as an object into group A or B. On these not-classified resources are not subject to some duties under this Act, especially the obligation to prepare an emergency documentation (except where the regional authority include in the emergency plan then must provide and update the required documents). This paper doesn´t discuss by the massive leakage of 22 tons of ammonia. On the basis of analyzes were identified two sources of the risk. The first is a reservoir about the content of 10 tons which is located on the roof of the engine room. Maximum real filling is around 6 tons. The second source of risk is an expansion tank about the content of 14 tons, which is located in the building with cylinderconicals tanks (CKT). Considered fulfillment of the expansion vessel is about 7 tons. Although in this case is not about buildings and facility in which is treated with such a amount of dangerous chemical substances, which would belonged to the relevant group, I will perform available analysis according to a regulations issued or supportively used to analysis and risk assessment in according to the Act No. 59/2006 Coll., concerning prevention of major accidents. Harmful effects of ammonia are another important aspect. According to the Notice of the Ministry of Interior No. 103/2006 Coll., concerning establish principles defining the emergency planning zone and the extent and method of preparation of an external emergency plan, ammonia is taken as moderately toxic substance that irritates the eyes, mucous membranes, and in high concentrations can cause death. The great advantage from the point of view of the protection inhabitants are the warning properties. Characteristic pungency is already known in very weak concentrations. Also disposal of hazardous concentrations isn't technologically challenging, due to its solubility in the water. Another dangerous effect, except the toxicity is its explosiveness (explosive limit from 15 to 28 %) and flammability. Fortunately controlled condensing pressure prevents ignition and explosion of ammonia. Risk of the explosion and ignition of ammonia isn´t analyzed in this thesis, because the range of effects caused by leakage of several tons, is from a toxicological point of view more threatening. Impacts of hazardous concentrations aren´t threat only for people but also for animals and the environment. The thesis focuses on the analysis and evaluation of risks. The results of this research are an important element of the draft of emergency documentation. During the processing is calculated with methods IAEA-TECDOC-727, Dow's Chemical Exposure Index, Estimation of toxicity and software modeling program ALOHA. Further research is being done by brainstorming and semi-standardized interviews with employees of the company. In conclusion of the thesis is appropriate the drafting of emergency cards and emergency documentation (although not in range under the Act of concerning prevention of major accidents), according to which the reaction proceeded for any leakage of dangerous chemicals (ammonia) into the environment and the protection of workers which occur at the public premises or in the premises of the zone of impact of ammonia spilled outside the area Budweiser Budvar, NC. The use of the draft of emergency documentation is also conditioned by the location of the object in relatively densely populated areas of the county town of České Budějovice.
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Information systems security penetration testing
Klíma, Tomáš ; Doucek, Petr (advisor) ; Čermák, Igor (referee) ; Čapek, Jan (referee) ; Štubňa, Ivan (referee)
The aim of this dissertation thesis is to develop new methodology of information systems penetration testing based on analysis of current methodologies and the role of penetration tests in context of IS/IT governance. Integral part of this aim is evaluation of the methodology. The first part of the thesis is devoted to the presentation of history and current state of research in selected area, definiton of basic terms and introduction of role of the penetration tests. This part is followed by the review of relevant sources and comparative study of current methodologies with a goal to identify their weaknesses. Results from this study are further used as a basis for new methodology development. Classification of IS penetration tests types and testing scenarios are also included. The second part includes design of new methodology, at first its history, structure and principles are presented, then its framework is decribed in high level of detail. In the third part the reader can find (theoretical and practical) validation. The biggest scientific contribution is the methodology itself focused on managment of penetration tests (which is the area currently not sufficiently descibed). Secondary contribution is the extensive review and the comparative analysis of current methodologies. Contribution to the economic and technical (practical) application we can mainly see in the development of new methodology which enables companies to improve management of penetration tests (especially planning, operational management and implementation of countermeasures).
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the impact of the global economic crisis on international trade of the Czech republic
Sakhautdinov, Timur ; Drozen, František (advisor) ; Marková, Jana (referee)
This thesis addresses the effects of the global economic crisis on the situation in the international trade of the Czech Republic. I focused on exploring the causes of the crisis and its impact on international trade. The chosen problem I solved by using index methods, deduction, induction, and abstraction. Carried out by the research I've found specific effects on the territorial and commodity structure of Czech trade. The main findings are the impact of the crisis on the volume and structure of trade of the Czech Republic from the territorial point of view and according to the classification of SITC.
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