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Mediální prezentace veřejné zeleně v Českých Budějovicích (obsahová analýza jihočeského regionálního tisku)
Kušová, Drahomíra ; Těšitel, Jan ; Bartoš, Michael
Press is a part of mass communication providing the public with information and symbolic contents. It always reflects the supposed interest of the public in concrete problems and it mediates social control of the institutions which are responsible for the particular spheres. On the basis of the content analysis of the regional press in South Bohemia we can state that citizens do not perceive the problem of public greenery as urgent and thus this topic is not very frequent in the media. People mainly observe if public greenery is in good shape. The number of organisms to be encountered in urban environment by greenery users is not large according to the press.
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The use of social media in marketing of retail
Rožková, Lucie ; Stříteský, Václav (advisor) ; Březina, Martin (referee)
The subject of the thesis The use of social media in marketing of retail is to analyze and evaluate success of the marketing strategy in social media used by retail. Comparing the effect of social media with competition and formulation of recommendation for analyzed company in efficient and successful communication on the social media. The theoretical part is focused on examination of performance issues. Also on examination of possibilities in using of social media in marketing strategy. Following methodic part shows used research and analythical methods. In the practical part the survey, competitive comparison and also content analysis is used to compare the effect of the analyzed company and its competitors on the social network, Facebook. Then according to the results of analysis the author suggests recommendations for better assessment of communication with customers by using social media. In conclusion, there is appreciation of the work and commenting defined hypotheses.
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Occurance of the chosen risk in term of the gender about children.
MÁCHALOVÁ, Lenka
Abstract The problems of hazardous behavior with adolescents are getting into the foreground of the wide public. The problem of hazardous behavior with children, adolescents or young people is very real, not only in the Czech Republic, but all over the world, at prezent, it is a worldwide problem representing a substantial social problem with which many specialists in the field of psychologists, psychiatrics, educators, politics and other participating institucions, World Health Organization, are dealing. The Publisher results of research are pointing to a non- decreasing occurrence of hazardous behavior, where it comes to a basic shifting to a lower age group from the point of view of the gender eguality, when the girls and boys engage in hazardous behavior with different circumstances, conditions and occurrence. A whole range of research on this theme exists, but it does not fully concern the hazardous behavior, for instance in connection with information technologies, cell phones and using of habit-forming drugs. The thesis is divided in the theoretical and the practical part. In the theoretical part, the selected forms of hazardous behavior with children and the gender problems are described. In the practical part, the quantitative research method has been chosen,a method of gathering data by means of a questionnaire. The research summary for questionnaire inquiry was created by pupils attending the 7 th to 9 th school year of the primary schools in the South Bohemian region. The aim and purpose of the thesis was to find the appearance of selected risk behaviour with the children from the point of view of the gender, and to map the differences with a view to the gender problems. The aim was accomplished. There were four hypothesis stated. H1: The boys are a more endangered group in occurance of a hazardous behavior in connection with alkohol than the girls. H2: There is a higher risk in connection with usaje non-legal drugs about boys than about girls. H3: Boys are more endangered in the occurrence of a hazardous behavior in connection with habit-forming behavior relating to virtual milieu. H4: Girls are more endangered in connection with communication technology. The thesis may be used as an information survey of a selected hazardous behavior with the children and with the gender problems. The results of the research can be used as informative material for the lay public, for children and adolescents, for parents and other specialists (anti-drug coordinator, methodic of school prevention and not least for the education or as basics for a further following research aktivity. Further, the results of the research can be used for a closer determination of suitable prevention programs. For this reason, the results of the research were given to schools, where the research observation proceeded for the purpose of enhancement of the primarily preventive activity.
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Social Enterpreneurship. The Analysis of the Product at Founding of Social Firm.
Hofmannová, Šárka ; Vrzáček, Petr (advisor) ; Vanický, Josef (referee)
Social economy is modern alternative of community development. Respective subjects are dwelling especially on the sphere of the social services, support of employment, education or health service. The social economy is also supported by EU in this aspect. Though legislative alterations of each EU countries are in the different stage of development, subjects of the social economy are established even without these rules. The research of the respective social companies in the Czech republic showed that a social company which determined properly its product could exist and develop without legislative alterations, forms of its existence are very variable. It is also being showed on other analyses of the countries with different rules - Italy, Finland that appropriate legislative alteration makes easer considerably the creation, existence and monitoring of an own contribution of subjects of the social economy. Although the social economy is dwelling on the development of the disabled person potential it does not exist the uniform approach for providing of supports on the part of a state.
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Support of marketing through social networks
Vaněk, Jiří ; Pavlíček, Antonín (advisor) ; Čermák, Radim (referee)
The goal of the diploma thesis "Support of marketing through social networks" is to pro-vide an overall series of recommendations for editorial staff of magazines and similar journals how to proceed in communication on social networks. Afterwards, these recom-mendations are applied to a specific title, Exclusive magazine. The practical part contains an introduction and analysis of communication on social networks. Based on the analysis of communication magazine Exclusive, and an analysis of the competition is designed a proposal of how to improve the use of social networks in the communication mix of the mentioned journal. The theoretical part describes the possibilities of online marketing and online PR with a focus on social media and networks.
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The Specifics of Nurse´s work on a Psychiatric Ward
HŘEBEJKOVÁ, Blanka
Theoretical background Psychiatry belongs to fundamental branches of medicine. Its task consists of diagnostics, treatment and prevention of mental diseases. Psychiatry includes adult psychiatry, child psychiatry and adolescent psychiatry, gerontopsychiatry, psychiatric addictology, psychiatric sexulogy with psychiatric rehabilitation. Nowadays, importance of the psychiatric branch is increasing; according to epidemiologists, we can see a slightly upward trend in the number of psychiatric patients. Work of a nurse in the department of psychiatry differs considerably from work in other standard departments. Such work is demanding both physically and mentally. In the department of psychiatry, it is extremely necessary that the nurse builds up a close relationship with the patient and acquires their confidence. Goals of the thesis The goal of the thesis was to map differences relating to work of a nurse working in the department of psychiatry, to find out what communication skills a nurse working in the department of psychiatry must have and in addition, to find out what the possibilities of further education within the framework of life-long education for nurses working in the branch of psychiatry are available. Methodology The qualitative methodology was applied to the research. The data were obtained by the interview method. Prior to execution of the research as such, the staff nurse was asked for permission and she agreed with execution of the research concerned. In cooperation with the charge nurse and the head nurse of the department of psychiatry, seven interviews with the nurses were made. The interview consisted of twelve questions and was absolutely anonymous. The written records of the interviews were analysed and the results were divided into categories and sub-categories subsequently. Results Based on the research, it was discovered that work of nurses in the department of psychiatry is much different from work thereof in other departments. The nurse working here should be interested in the field and should have good knowledge of the psychiatry-related issues. The nurse working in the department of psychiatry should be competent, resourceful and should be well informed of the patients to be able to perceive early possible changes in their behaviour. In the psychiatric nursing care it is important in particular to communicate correctly with various types of patients. Therefore, it is vital for the nurse to be well versed in mental diseases and symptoms thereof. Behaviour, perception and communication of the psychiatric patient are often affected by the disease as such. There are various communication barriers which the nurse has to cope with. Therefore, the nurse should be able to use all components of verbal as well as non-verbal communication correctly. Preparation for incidents consists of in particular regular training in the area of occupational safety and protection of health at work, fire protection and study of methodological guidelines and standards of the department of psychiatry. Certain preparation for incidents is included as well. There are sufficient possibilities of further education in psychiatric nursing care available. As it followed from the research, the nurses show active interest in education and search therefor independently. The nurses are sufficiently supported by their superiors in the search for suitable educational projects. Conclusion Considering the overall view of the thesis results, it is possible to say that the research questions were answered and the set goals of this thesis were achieved. The results of this bachelor's thesis may serve as supporting source material for lectures on nursing care in departments of psychiatry. In addition, the thesis may serve students as study and source material for their own studies and work.
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Analysing company's behaviour and communication on social networks
Němec, Milan ; Molnár, Zdeněk (advisor) ; Jelínek, Ivan (referee)
This thesis focuses on measuring company´s communication and behaviour on social networks. To capture the interaction between the company and its users the thesis uses web analytics tools. Therefore, the main objective of the thesis is analysis of these tools. To achieve this goal, the thesis characterizes social networks and their marketing opportunities for business promotion. Thanks to this, needs of using these tools is identified. The needs are: competitive analysis, optimizing communication, measuring achievement of objectives or detection competitive viral content. Research questions were determined and then analysis tools found answers to research questions. It was found that the tools provide various views of data and create a complete system for measuring and analysing behaviour and communication companies on social networks. The results were validated in a case study focused on the Facebook profile of the University of Economics in Prague. The study analysed the interaction profile of the school and its users and compared with others schools. In the results the analysis tools are validated and it is designed recommendation for improve engagement. This thesis revealed strengths and weaknesses of tools for measuring company´s communication and behaviour on social networks. It was found that these tools have wide range of use. They can be used for understanding the company's profile, its users, for purposes of competitive analysis, monitor corporate goals and optimize communications on social networks.
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Social network discourse - Facebook, the virtual community
Dvořáková, Zuzana ; Švelch, Jaroslav (referee) ; Kraus, Jiří (advisor)
Having focused on Facebook, the virtual community, the aim of this thesis was to study the social network discourse. Due to very complicated structure of the social network my study dealt with the discourse on its contextual level, which enabled us to interconnect particular attributes of this difficult system and gradually revealed their mutual influence. The contextual line of appropriate chapters then joined the discoursive factors of the social network, starting with their makro level continuing to their very specific manifestation - the communication acts. Within the conclusions of this thesis it is to finally analyze in which form the concrete discoursive perspectives have projected into the more exact demonstration of the social network discourse.
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The use of the Internet when teaching physics at primary schools
MARYŠKA, Petr
Diploma thesis "Using the Internet to teach physics at school" discusses the possibility of using the Internet as tools for teaching physics at elementary school. Its use in teaching would also improve the computer literacy of teachers and pupils. It would meet the key competencies for learning, problem solving, communication, social and personal, civic and labor. The practical part of the thesis contains the knowledge of teaching physics in the 8th classroom of elementary school, where the results are then compared using the Internet in teaching and learning without the use of the Internet. There are also links and reviews of sorted physical websites and thein use in teaching. The last part of work is a questionnaire for teachers of physics at the elementary school and its evaluation.
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