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The issue of further education and its implementation in the conditions of a particular company
REITINGEROVÁ, Martina
This bachelor work deals with the issues of further education. The theoretical part describes the situation of conceptual and systemic further education of employees in the Czech republic. It also deals with the role of the government in supporting the further education, typical features characterising the in-company education and general motive and attitude to further education of adults. The practical part deals with description of the state of further education within a specific company. It is also focused on analysis of problems which follow the process of education.The outcome of this work is recomendation of the realisation to the company where the research was made.
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Analysis of selected challenges when exporting fast-moving consumer goods from Mexico and suggestion of particular optimization
Kudelová, Jarmila ; Kolář, Petr (advisor) ; Staroba, Jaromír (referee)
This Master´s Thesis deals with the exportation of fast-moving consumer goods from Mexico. The theoretical part explains the concept of FMCG and describes the steps that should generally be followed when exporting FMCG from Mexico. Furthermore, the elements related to maritime transportation are described, because this type of transport of exporting from this country is used most often. Within the specific case of Corona, detailed logistics structure of the export process is displayed. By analysing its operation, the main challenges associated with carriers used for the export are identified and ultimately partial solutions that should be implemented to minimize the occurrence of problematic points are suggested.
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Analysis of the EU regulations in the field of Information and Telecommunication technologies and their effect on the single market
Hart, Ludvík ; Procházka, Pavel (advisor) ; Strejček, Ivo (referee)
The bachelor thesis describes the EU regulations in the field of information and communication technologies (ICT), particularly the Digital agenda for Europe strategy. These regulations are then tested for their influence on the European single market. The major question answered here is whether the EU regulations in field of ICT have a positive impact on the EUs single market. Answer to this question helps us evaluate the ongoing Digital agenda strategy. The impact of the regulations is analysed by induction of the following indicators, international trade, ratio of population buying online, DESI index and NRI index. With this method it is possible to tackle the wide range of fields the Digital agenda covers. I conclude this work with the statement, that European ICT regulations do have a positive impact on the single market, although are problematic due to the slow legislative process and low efficiency in addressing the regulated issue.
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The Effects of the New Deal on the social status of Afro-Americans in selected sectors of the US economy
Schwammenhöfer, Tomáš ; Tajovský, Ladislav (advisor) ; Johnson, Zdenka (referee)
This bachelor thesis deals with the effects of the New Deal legislation on Afro-Americans in the 1930s. Specifically, the thesis analytically focuses on the influence of various politician of this program on their social environment within the US economy. For the ease of understanding of whole issue is needed to know the situation of Afro-Americans in the previous decade as well as in the Great Depression. That is the content of the first two chapters. Subsequently there is the outline of the situation leading to the election of F. D. Roosevelt, US President. The last and as well the most important chapter of the whole thesis is devoted to analysis of individual programs and their impact on Afro-Americans. It concludes that the New Deal had both positive and negative influence on this minority, depending on the economic sector and the relevant administration. New Deal generally meant a huge progress in their economic and political affairs.
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Risk group of persons with disabilities on the labour market in Prague from 2005 to 2015
Hošková, Laura ; Maule, Petr (advisor) ; Lukášová, Tereza (referee)
The theoretical part of the Bachelor Thesis comprehensively illustrates the status and representation of persons with disabilities (PWD) on the current labour market in the Czech Republic. In a general manner, the Thesis looks at the employment policy as well; especially its legislative basis in the legal framework of the Czech Republic and selected EU countries. Furthermore, the legal obligations of employers of PWD and the possibilities of fulfilling the mandatory share of PWD employment are stated. Findings of two qualitative employment studies are presented showing that PWD enter the labour market equipped with specialized competencies, which they are willing to complete by retraining programmes in case of need. The employers perceive the employment of PWD mainly as a financial profit, granted to them by the state; and the legislative conditions are a sufficient incentive for them. The questionnaire survey pointed out that the weakness in the employment of PWD is the lack of part-time jobs, which are highly demanded among them. Therefore the Thesis presents a solution, which could be the creation of shared work positions.
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The impact of the economic cycle to finance the defense of the Czech republic in years 2004-2014
Heres, Ondřej ; Chmelová, Pavla (advisor) ; Strejček, Ivo (referee)
This bachelor work examines the impact of economic performance on financing the defense sector in the Czech Republic in the years 2004-2014. The main questions are whether this influence is clear and the extent to which is essential for funding this sector. The work also provides a basic overview about development and structure of the Ministry of Defence budget in these years. The theoretical part contains theories of business cycle and public sector and briefly introduces the basic institutions that are tasked to provide a defense. The analytic part analyzes the expenditures and revenues of the Ministry of Defence and assesses their mutual influence and simultaneously the influence of GDP on these indicators. To compare with previous findings, the GPD growth rate and the growth rate of defense expenditures in selected countries of NATO are analyzed in brief in the last chapter. While findings based on data from the Ministry of Defence have rather anticyclical development of defense expenditures, in selected countries of NATO, the development is more procyclical. It highlights the very ambiguous impact of the economic cycle on expenditures in the defense sector.
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The business plan for SnackBag company and its expansion into the foreign markets
Ježová, Jana ; Svobodová, Ivana (advisor) ; Srpová, Jitka (referee)
The aim of this thesis is to create a business plan for the newly established business subject in the health food industry and evaluate the viability of the plan. The plan also includes the choice of the appropriate form of potential expansion into the foreign market. This thesis is divided into theoretical and practical parts. To create this business plan, firstly it was necessary to write down the complex theoretical framework of the basic aspects which are crucial for small and medium businesses. Secondly, it was needed to sum up the general principles of creating a business plan, characterise its structure and mention the most common mistakes and problems that entrepreneurs may encounter. The theoretical part is concluded by a description of the appropriate forms of expansion for small and medium businesses. Based on this theoretical framework the business plan for the company SnackBag was created with the emphasis on the project´s financial calculation. The calculations confirm the business plan as viable. Analysis of the main advantages and disadvantages of particular forms of expansion to foreign markets concludes that the franchise was evaluated as the most suitable for SnackBag.
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Content Marketing for Lead Generation in B2B Educational and Consulting Services
Nykodýmová, Barbora ; Zamazalová, Marcela (advisor) ; Pospíchal, Tomáš (referee)
The aim of this thesis is to acquaint the reader with the issue of content marketing for generating leads and information about potential customers, then to analyze and offer some recommendations for its further use among B2B suppliers of educational and consulting services. The theoretical part discusses three key topics: the specifics of the services and B2B sector; content marketing and the reasons for its inclusion in marketing strategy; and the issue of lead generation as a possible metric of content marketing and sales tool. The practical part of the thesis approaches this topic from the perspective of four representatives of service suppliers, complemented by a point of view of the mediate company IVITERA. This company brings together one of the largest B2B communities in the services sector on the Czech market within its (especially online) media projects. Research was conducted through individual interviews with representatives of all five companies and by an analysis of secondary data, leads and keywords provided by the mediate company.
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Serverless single page application in JavaScript
Zikmund, Marian ; Pecinovský, Rudolf (advisor) ; Suchan, Vladimír (referee)
The goal of this thesis is to design and develop a framework for building modern single- page application in the JavaScript programming language and describe this approach to development. The work also contains the documentation for a more comfortable use and customization. The content is divided into eight chapters. The introduction is followed by the retrieval of information resources, including the specifics of the JavaScript programming language and explanation of the formation of single-page application. The description of the basic principles of their functioning, motivation and justification, when and why this approach is appropriate is also included. The work is primarily focused on the issue of single-page application, for which the use of the JavaScript programming language is crucial. For this reason, this work provides a whole chapter about this programming language, also including a description of its history and role in the context of others. Below are the common characteristics of single-page applications frameworks, built on top of the library ReactJS, whose formation is engaged in the following chapter. The developed framework also contains the user guide. The practical outcome of this work is an open source framework for creating serverless single-page applications, which is due to its architecture and documentation appropriately adaptable.
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