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The business plan for SnackBag company and its expansion into the foreign markets
Ježová, Jana
;
Svobodová, Ivana
(advisor) ;
Srpová, Jitka
(referee)
The aim of this thesis is to create a business plan for the newly established business subject in the health food industry and evaluate the viability of the plan. The plan also includes the choice of the appropriate form of potential expansion into the foreign market. This thesis is divided into theoretical and practical parts. To create this business plan, firstly it was necessary to write down the complex theoretical framework of the basic aspects which are crucial for small and medium businesses. Secondly, it was needed to sum up the general principles of creating a business plan, characterise its structure and mention the most common mistakes and problems that entrepreneurs may encounter. The theoretical part is concluded by a description of the appropriate forms of expansion for small and medium businesses. Based on this theoretical framework the business plan for the company SnackBag was created with the emphasis on the project´s financial calculation. The calculations confirm the business plan as viable. Analysis of the main advantages and disadvantages of particular forms of expansion to foreign markets concludes that the franchise was evaluated as the most suitable for SnackBag.
Detailed record
Renewable energy sources in overequatorial Africa and their utilization
Ježová, Jana
;
Cihelková, Eva
(advisor) ;
Sejkora, Jiří
(referee)
The aim of this thesis is to prove by detailed analysis that renewable energy sources are the way forward to achieve self-suficiency and economic growth in Africa. The first chapter describes the renewable sources of energy and the conditions that influence their production. The second chapter focuses on the current situation and a prognosis of future development of the use of renewable sources of energy in Northern Africa. Further along the thesis examines the option to produce energy from renewable sources through cooperation with developed countries. The obtained information is applied to the case study of DESERTEC, which is the focus of chapter three.
Detailed record
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