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The natural seasonal changes in the food choice and digestive tract of wild ruminants
Kamler, Jiří ; Homolka, Miloslav
Herbivore populations all over Europe have been strongly influenced by human activities. A combination of harvest, changes in forest structure, supplementary feeding, predator extirpation and others factors have led in most cases to increases of their populations and a severe impact on the composition and structure of the forest vegetation. The food choice of free living ungulate species is strongly influenced by season and animal species and changes in diet composition and quality cause the changes in the digestive tract. Effective management of ungulate populations and forest ecosystems should be based not only on detailed information about the impact of deer browsing and the number of deer to harvest but also on the density of deer species, the food supply, the structure of diets consumed by individual species, attraction and quality of the individual components of food supply the total quality of food taken and seasonal changes in digestive tract.
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The activities of the Czech ecological organisations: Case study Temelin
Novotná, Marcela ; Vymětal, Petr (advisor) ; Lisa, Aleš (referee)
This diploma thesis deals with activities of the Czech ecological organisations which were active in case of nuclear power plant Temelin after its breaking-in. The thesis is divided into four chapters. The first one focuses on the definition of the ecological organisation (movement). In the second chapter, the attention is paid to the history of foundation and functioning of the nuclear power plant Temelin. The third chapter is about advantages and disadvantages of the nuclear power. The last chapter focuses on the analysis of activities of the Czech ecological organisations which opposed or supported the nuclear power plant Temelin.
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Contributions of Czech Centres with a focus on the promotion of export activities - the example of Belgium
Bízová, Petra ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The objective of this diploma thesis is to evaluate the contributions of Czech Centres with a focus on promotion of export activities and to suggest possible strategies for the improvement. More detailed analysis is specialized on Czech Centre in Brussels. At first, the theoretical basis of Czech Centres is defined together with their administrative and organizational structure, funding and target groups. Then, the activities of Czech Centres are analysed with a focus on promotion of export activities. That analysis includes detailed focus on the contribution of website www.export.cz - its existence was initiated by Czech Centre. Further activities of Czech Centres are evaluated through SWOT analysis and the Strategy for 2012 - 2015. In conclusion, the thesis focuses on the activities of Czech Centre in Brussels with the concentration on promotion of export activities together with the specific strategic proposals to improve its promotion of export policy.
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Analysis of the activities of South Korean companies from music industry in the European markets
Vohradská, Zuzana ; Zamykalová, Miroslava (advisor) ; Gullová, Soňa (referee)
This master thesis analyzes activities of South Korean companies from music industry in the markets in Europe and this analysis is based on a questionnaire survey. The first part focuses on the theory and describes the Korean popular music, cross its history, major companies in the sector and their activity in foreign markets. In following theoretical chapters there is the definition of basic marketing terms, the theory of marketing research, its methods and evaluation and use of marketing research in culture, a summary of the economic situation in South Korea and differences in business negotiations between Koreans and Europeans. The practical part of the thesis describes in detail the selected companies, their products and activities in Europe. Furthermore there is an introduction to research and information about the survey. The final part deals with the evaluation and interpretation of the findings, conclusions drawn from the information obtained and the proposed solutions.
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Business plan CoffeeIN, Ltd
Shilov, Nikita ; Pevná, Jana (advisor) ; Hajdíková, Taťána (referee)
The main goal of the bachelor thesis is to create a business plan for a network of coffee kiosks in Prague and evaluate its feasibility. The operational goal is to predict and draw up a financial plan with three variations, reflecting pessimistic, realistic and optimistic view of the anticipated profit, financial situation and cash flow development. The work is divided into theoretical and practical parts. The theoretical part described the structure of the business plan and the specifics of small and medium-sized companies in detail. The theoretical background is applied to establishing a network of coffee kiosks is in the practical part. The outcome of final thesis is a structured plan for establishing and developing the company in the first year of business, which the author uses as a basic document for implementing enterprise-wide activities.
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Modern marketing communication tools and their use of a particular online store
Jochimová, Natálie ; Pešek, Ondřej (advisor) ; Kajfoszová, Dorota (referee)
This Master´s thesis entitled Modern marketing communication tools and their use of a particular online store dedicated to modern methods of promotion on the Internet market of fashion in the Czech Republic, namely the largest of these deals ZOOT.cz. The aim of the work is based on quantitative and qualitative research to evaluate the use of modern tools of marketing communication in the example mentioned internet business when compared with other entities. The theoretical part of this thesis provides a definition of Internet marketing and the entire online environment, as well as a description of various marketing tools along with outlining their modern forms. In the practical part is to analyse these tools with an online shop ZOOT.cz. The main sources of data are the results of a survey from ZOOT called Fashion Report, data from Sklik to new service Retargeting about the effectiveness of its use, as well as the conclusions of individual and group interviews with employees of ZOOT or internal documents online stores on the effectiveness of individual used instruments. The results of these studies show that if companies use modern marketing communication tools, they are still more emphasis on the rapid inclusion of innovations into business activities, providing superior customer service, but also a form of monitoring advertisements for competitors.
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The possibilities and conditions for the use of tools for analyzing customer behavior on social networks
Horák, Vít ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee)
The thesis deals with free tools that can be used to analyze customers of SMB e-commerce enterprises on the social network Facebook in order to increase their competitiveness within the social network. The theoretical part focuses on defining key terms, distinguishes types of social media and describes present social networks situation in world and in the Czech Republic from a users perspective and in the Czech Republic also from an enterprises perspective. Furthermore, the theoretical part also deals with possibilities that social networks can offer to the SMB enterprises. And as well it identifies different types of analytical tools that can be used for purposes of monitoring customers or analysis of customers. In the beginning of the practical part there is introduced the company Dobrutka.EU s.r.o. (the e commerce B2C company). Afterwards is presented the analysis of the survey about how SMB companies that operate the best Czech e-shops monitor and analyze their activities and customers from the social network Facebook. Subsequently there is handled the selection of appropriate tools for SME companies, which are also analyzed in the following chapter. At the end of the practical part there is practical application of knowledge from the thesis to Dobrutka.EU s.r.o. through the design and pilot deployment of appropriate procedures and analytic tools, whose effectiveness is evaluated at the end of chapter. The main benefit is in act of finding and verification of free tools and effective method that allows for detailed analysis of company customers even for micro companies and thus also effectively achieve positive economic results even in emerging facebook presentations.
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To Use the Waldorf Pedagogical System in Free-time Activities, or Is It Possible to Use the Waldorf Pedagogical Educational System in Scouting System?
Vondrušková, Josefína ; Ortová, Marie (advisor) ; Růžička, Vít (referee)
The topic of my work: to use the Waldorf pedagogical educational system in free-time activities, or is it possible to use the Waldorf pedagogical educational system in scouting system? This is the reason why in my work I am trying to compare the approach of Steinerov's pedogogical system and scouting methods in upbringing children. The goal of my work is to find compatable elements and different disputes of both systems and by this find out if it is possible to apply the Waldorf system in scouting practices. My work, most of all is based on long terms work and experience in scouting groups and the Waldorf systems is based on theoretical information found in professional and available literature. I deal, mainly, with children's current wishes and demands for free-time activities, and hence at the same time I am trying to find a possibility to modernize scouting upbringing and practices in order for the center to be more interesting especially for children. One of the possibilities I see is found especially in this form of educational system. After stating the requirments for free-time activity I try to completely characterize the current methods, individually important of the area in preactice. In a similar way, I describe walsorfskou pedagogicu and antroposophical approach to the upbriniging. In the last...
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