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Analysis of Book Publisher's Marketing Tools
Gruberová, Laura ; Pešek, Ondřej (advisor) ; Hanzlík, Jan (referee)
This Master's thesis entitled Analysis of Book Publisher's Marketing Tools focuses on the Czech book market and marketing tools that are currently used by book publishers. The aim of the work is to evaluate marketing tools of the specific Czech book publisher based on qualitative research and suggest possible improvements in their use. The theoretical part contains definitions of basic concepts in the field of book publishing and book marketing, which serves as the basis for the practical part. The practical part deals with the analysis of marketing tools of book publisher Argo, presents pros and cons of these instruments and in the end, brings suggestions for their improvement. This part of the thesis is based on marketing situation analysis, on analysis of available data on publisher's activities and on an interview with one of its writers. This thesis is primarily valuable for book publishers and sellers, who can obtain information about possible marketing tools. For book readers, this thesis is particularly interesting in terms of obtaining information about how marketing tools can help them in the selection of books.
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The influence of implementation of DMS in a bank on its business processes
Vejmělek, Vojtěch ; Stanovská, Iva (advisor) ; Cícha, Daniel (referee)
The topic of this thesis is an analysis of the influence of implementation of Document management system (DMS) on a selected process of a specific retail bank. The paper moves from a detailed characteristic of key terms, apart from technological aspects deals with the current legislature, continues on to the current state of the selected process and ends with a proposal of a new process. The thesis is meant for those who are interested in the field of enterprise content management, additionally it can offer motives for thoughts about electronization of documents and how it can be used to better the organization's services.
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Consumer Credit in the Czech Republic from the Client’s Perspective
Huleš, Matěj ; Hejda, Jan (advisor) ; Kaczor, Pavel (referee)
The aim of the thesis titled Consumer Credit in the Czech Republic from the Client´s Perspective is the analysis of the offer of consumer credit loans in the Czech market and an explanation of the basic problems of consumer credit. The first part explains basic information and theoretical concepts related to the issue. In the second part of the thesis, these concepts are put into practice and two model examples are used to explain the procedure for selecting a credit product that will meet the consumer´s needs. The section deals with the comparison of these products. Credit loans are subjected to the comparison in terms of total costs and sub-parameters of the loans, which affect the costs. Following the results of the comparison, the conclusion contains practical recommendations for consumers. The thesis results in a comprehensive educational text that will help anyone interested in consumer financial products to make their choice.
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Analysis of the real estate market in Hradec Králové region
Vašata, Zdeněk ; Hartman, Ladislav (advisor) ; Trýznová, Jana (referee)
The aim of this thesis is analysis of real estate market with focus to small investor with interest in appartments in Hradec Králové region. The first part is theoretical, oriented to general information about real estate market and useful economical knowledge for investing into real estate. Practical part is focused to Hradec Králové region. The best localities are find out with financial and general (e.g. geographical, demografical and infrastructure aspects) research of the region. In these recommended areas are made model analysis and potentional evaluations for the purpose of small investor in this region.
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Economic cooperation between China and Sub-Saharan Africa
Šára, Ondřej ; Jiránková, Martina (advisor) ; Sejkora, Jiří (referee)
Building relations with China is a topic of broad and current interest, when it comes to establishing and deepening new economic cooperation between Sub-Saharan Africa and other regions. This thesis analyses current economic cooperation between these two regions with the prevailing emphasis on the African partner. The thesis is formally divided into five chapters. The first two chapters focus on selected theoretical and factual starting points related to the main topic of the thesis, which create a foundation stone for the other chapters. In the third chapter of the thesis, selected statistical data about current trade and investment cooperation between both partners are introduced. The main goal of the following fourth chapter is to analyze real impact of mutual cooperation on the selected country of Sub-Saharan region. The last chapter of the thesis analyses a relatively problematic and widely discussed issue: the classification and allocation of financial flows from China in the Sub-Saharan Africa.
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The American Foreign Policy with the Middle East : from the earliest days to the Obama’s mandate
Petraud, Jean-Félix ; Eichler, Jan (advisor) ; Dubský, Zbyněk (referee)
The following dissertation is an attempt of analysis and understanding of the foreign policy of the United States in the Middle East region and its evolution through time. Considering the fact that the Middle East region is or at least used to be a vital region for the United States national interests, the dissertation presents an exhaustive list of major events that have been major shifts in the US foreign policy in the region. The more or less chronological timeline allows the reader to have a better understanding of the evolution of the US foreign policy. The result of the dissertation is the identification of different patterns of foreign policy and to put the spot on the reasons of the changes of these patterns. Nevertheless, the history of the Middle East region and the incredible number of major events through the 2Oth century and the early 21st century make impossible to deal with all of them. Moreover, analysis and comments are based on academic research, but the dissertation remains subjective and may lead to discussions and debates.
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Products with Protected Designations of the European Union and Their Position in Regional Tourism
Licková, Kamila ; Kalábová, Markéta (advisor) ; Abrhám, Josef (referee)
The master thesis deals with products with protected designations of the European Union. The main objective of the master thesis is to evaluate the importance of the chosen product with protected designation of the EU in regional tourism and analyse the perception of the product by a producer and by tourists. The sub-objective is the description of the European system of food labelling. The thesis is divided into five main chapters. The first part explains basic concepts which are related to the thesis. The second chapter introduces the best known food quality labels. Greater attention is devoted to the description of the food protection system of the EU. The third chapter deals with the characteristics of the chosen region Beskydy-Wallachia. The second part of this chapter is focused on the chosen protected product Štramberské uši. The forth chapter includes a structured interview with the chosen producer of Štramberské uši and a survey research, which was conducted in two phases. The last chapter contains the evaluation of the implemented survey. The main finding of this thesis is the fact that a relatively high percentage of respondents know the product Štramberské uši. An interesting finding is the fact that only a small portion of them know that the product Štramberské uši is the holder of the protected designation of the European Union. The chosen producer of Štramberské uši sees the main benefit of the label in greater publicity. Among problems he ranks the enforceability of the label and lack of general promotion of Štramberské uši.
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Arrangement and proving of nature excursion model for students of education for health in the National park Šumava.
KUČEROVÁ, Martina
This thesis deals with the arrangement and proving of examples of nature excursions for the course methods of natural excursions for students of Health education in the University of South Bohemia in České Budějovice, within the area of Sumava National Park and Sumava Landscape Protected Area. The model course is designed so that the graduates of this subject can gain the required theoretical and practical knowledge in organising natural excursions. The natural excursions implemented within the course support nature protection with an emphasis on explanation of how important exposure to healthy and undamaged nature is for the health of the human body and mind and soul. With the help of questionnaires it was confirmed, that the students expect to obtain theoretical and practical knowledge on this subject. The students are interested in practical training of first aid in the terrain, and learning about activities for natural excursions. The final part provides a worked detailed theoretical lecture for this subject. This thesis was developed pursuant to two years research carried out with the cooperation of the Faculty of Healh Education and the Administration of Sumava National park and Landscape Protected Area.
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Aspects of the virtualization of higher education and its comparison in the CZ and US
Dlauhá, Dominika ; Šedivá, Zuzana (advisor) ; Pour, Jan (referee)
The topic of this thesis is the evolution of online higher education in the CZ and US, from its beginnings to its current state. Emphasis is placed on describing MOOCs and virtualization in education, ranging from technological, pedagogical and didactic aspects to legislature and finance. A survey was conducted to determine the interest in online courses at the University of Economics, Prague and experience with online learning, resulting in an outline of the future development in this area.
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