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Invasive fish species in the Czech Republic
Lusk, Stanislav ; Lusková, Věra
In the Czech Republic, the following fish species are evaluated as invasive: Carassius auratus, a species showing a significantly negative influence on the occurrence of native species Carassius carassius and Tinca tinca in natural habitats. Certain manifestations and properties (such as the invasive way of dispersal, numerous populations, great ecological tolerance etc.) typical of invasive species can also be seen in Pseudorasbora parva, Ameiurus nebulosus, and Proterorhinus marmoratus. In some of its manifestations, even Cteropharyngodon idella can affect biodiversity in a negative way. One cannot exclude the future invasion or introduction of any alien species evaluated as invasive, particularly those of the genus Neogobius that occur in the Slovakian part of the Danube, and Perccottus glenii that has already invaded the Tisza River drainage area and the lower part of the Danube.
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Incentivy a prosociální jednání mužů a žen
Pulcová, Eliška ; Stroukal, Dominik (advisor) ; Máslo, Lukáš (referee)
The aim of the thesis is to find out how strong have monetary or other incentives effects on prosocial behavior and conduct of men and women. The work deals with how different behaviors in regard to gender in areas such as altruism and regular support private charities, participation in volunteer activities, social preference and concern for cultural heritage, when an image motivation is on place or is not, and if the behavior is incentivized or not incentivized.
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Sales strategy of the firm Jan Becher - Karlovarská Becherovka, a. s.
Darebník, Martin ; Cimler, Petr (advisor) ; Hommerová, Dita (referee)
The thesis addresses a sales strategy of a firm in a broader concept. The main objective is to present the company Jan Becher -- Karlovarská Becherovka, a. s., its functioning in the areas of marketing, sales and export and to analyse the current situation of the firm in the context of alcoholic beverages market, distribution channels used and export orientation for the future. The thesis consists of six chapters. The first chapter presents the firm and its owner -- French group Pernod Ricard. There is analysis of the Czech alcoholic beverage market in the second chapter -- characteristics, regulation and categories recognized with their trends are adduced. The third chapter is focused on the market position of selected brands from the portfolio distributed by the examined company. Selected areas of the marketing strategy are compiled in the forth chapter. The fifth chapter analyses the sales channels, sales representatives support and specifics of on-trade and off-trade markets. The export strategy is presented in the sixth chapter. The outcome of the thesis is a critic evaluation of the current situation and processes and a statement of recommendations for areas to focus on while developing plans for coming years.
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Development of interest rates in the mortgage market in the Czech Republic between 2006-2016
Ditrichová, Gabriela ; Strejček, Ivo (advisor) ; Klement, Josef (referee)
This bachelor's thesis is focused on the development of interest rates in the mortgage market in the Czech Republic in the decade between 2006 and 2016. A strong economic growth between 2006 and 2007, which had positive effects in the mortgage loan market, was followed by a deep slump in the form of global financial crisis unleashed by speculations in the real estate market in the U.S. The main aim of the work is based on the development of mortgage interest rates and the significant factors that affect their amount - to verify or disprove the hypothesis that interest rates respond to changes of these factors. The results confirm the hypothesis only in certain areas. The influence of changes of interest rates has been proven in the case of inflation and discount rates by usage of the econometric model. Factors that have not shown a significant direct influence of interest rates may have an indirect influence on their change.
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Participative management – key to minimaze conflicts between protection of biodiversity and socio-economic development of local communities
Těšitel, Jan ; Kušová, Drahomíra ; Matějka, K. ; Boháč, J. ; Bartoš, Michael ; Kopáčková, M. ; Moravcová, Jana ; Šrubař, Vladan
The project was aimed to propose a model of optimal coexistence of biodiversity protection and socio-economic development in large-scale protected areas. Its main output was identification of principles of participative management of protected areas and estimation of circumstances necessary for its practical implementation. The project focused on description of biodiversity in particular model areas, on eventuality of changes in biodiversity due to human activities and thus on identification of actual and potential conflicts. In parallel, selected parameters of quality of life of local population, behaviour the population and its relation to the Administration of protected area and to nature protection in general were studied. Analysis of behaviour of the administration of protected areas as social institution became also part of the project. The project was designed as empirical comparative study of three biosphere reserves (BR) - BR Šumava, BR Třeboňsko a BR Křivoklátsko.
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Systém odměňování v malém IT podniku
Novotný, Lukáš ; Dvořáková, Zuzana (advisor) ; Cetkovský, Pavel (referee)
The topic of this thesis is reward management and its application in a small-sized IT enterprise. Its goals are to properly document and describe current reward system in the company, evaluate the system and recommend improvements for the system. The first two goals are reached via thorough research of the company through semi-structured interviews, employee satisfaction survey, participant observation and document examination and the last one by applying principles from the current literature and education to the results of the two previous goals. The findings are that the reward system, despite growing organically instead of designed, is relatively effective in some areas, but needs improvement in other areas. The main improvement areas are motivation by contingent pay, communication management and performance management. Relatively well working rewards are especially non-financial reward connected to the work environment and work itself.
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Business Management and Environment
Šťastný, Karel ; Dvořák, Jiří (advisor) ; Syrovátka, Oldřich (referee)
The main objective of this thesis is the analysis and comparison of environmental competitiveness between companies Unilever, Nestlé and Procter & Gamble. Companies are examined and evaluated in three areas: the internal environment of the company, the company microenvironment and the macroenvironment of the company. For each company is calculated and determinated environmental level, followed by comments and recommendations. A secondary goal of this thesis is the explanation of environmental protection and environmental management, including explanations of possible tools and standards (ISO 14001, EMAS). Relationship between environmental maturity and competitivness is evaluated at the end.
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Sustainable tourism development of Vysocina Region
Veselá, Markéta ; Macháček, Jaroslav (advisor) ; Vondráková, Zuzana (referee)
The diploma thesis deals with the topic of sustainable tourism development at the regional level. This phenomenon is elaborated on the example of Vysocina Region. To evaluate sustainability of its development, the potential of this touristic destination is researched regarding various areas, including key products. These are subjected to comparisons with recommendations of significant tourism organization for the purpose of assessing the sustainability of tourism. The diploma thesis also includes a comparison with other Czech regions experience as a touristic destination. Vysocina Region has favourable initial conditions for its sustainable development, especially regarding supply of key products, which include both environmentally friendly goods and cultural attractiveness contributing to the personal development of individuals and promoting intercultural tolerance. The main issue appears to be the spatial imbalance of its development in the region, caused mainly by the concentration of tourist activities to certain areas and low local initiative in the less attractive areas. The diploma thesis proposes a number of solutions, such as utilization of geocaching and products of gastroturism, supporting the foundation of local destination management organisations, promoting cycling tourism and the foundation of highly visited tourist destinations.
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Amenitní migrace a turismus
Bartoš, Michael ; Kušová, Drahomíra ; Těšitel, Jan
Amenity migration is new global phenomena. It is a specific type of migration which is not motivated by economic prosperity – it has been brought about by the desire to render more valuable natural or socio-cultural environment of the target territory, and it exists from metropolitan to rural areas. This phenomenon has been strongly supported by the spread of mass information technologies and. Under specific conditions it can become one of societal driving forces determining the socio-economic development of the given region. It seems that tourism play crucial role in formation of amenity migration. It precedes amenity migration being, as a rule, regarded its initial form.
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