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Municipality strategic plan for development as a dead document?
Kudrna, Libor ; Illner, Michal (advisor) ; Ochrana, František (referee)
This thesis is devoted to strategic planning of municipalities. To render the life cycle of the strategic document the diploma work uses process models of public policy and is dedicated to the problem of not implemented strategic plans of some cities in the Usti region. Study constructs and analyzes it as a publicly-political problem. This thesis identifies the views on the strategic plans in the cities where it exists, but is not systematically used to managing of the city.
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The Use of Process Management in the Service of Rescue Services in Road Accidents
Zámečník, Ondřej ; Franěk, Ondřej (referee) ; Jurová, Marie (advisor)
This bachelor‘s thesis is concerned with applying the principles of process management in the service of emergency medical services in road accidents. In the theoretical part of the work mentioned concepts and knowledge necessary to understand the practical part where the current approach is analyzed Ambulance Service Southern Region using process diagrams. The results from the analysis the work seeks to propose a solution that would lead to the optimization of health care emergency medical services.
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Cycling guide-a handbook for the pedagogical worker
ŠPULÁK, Bedřich
This bachelor´s thesis is formulated as a cyclotourism manual for pedagogic workers above all. To accomplish this purpose, it was necessary to create an overview of particular cycling topics and to analyse organization of cyclotourism and management of a school trip. The practical part was focused on finding preferences from a potential course participant´s point of view, suitability and forming the course by a pedagog. Performances of individual subjects will help to form a suitable course with respect to age and specialization of potential participants. The survey has been carried out by means of a questionnaire in which 585 respondents from 7 regions of the Czech Republic participated. The results show that the majority of population prefer the form of cycling courses for leisure and cognition. In the foreground, there is enjoyment from the sport being done and overall refitness form of cycling.
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Sustainable tourism development of Vysocina Region
Veselá, Markéta ; Macháček, Jaroslav (advisor) ; Vondráková, Zuzana (referee)
The diploma thesis deals with the topic of sustainable tourism development at the regional level. This phenomenon is elaborated on the example of Vysocina Region. To evaluate sustainability of its development, the potential of this touristic destination is researched regarding various areas, including key products. These are subjected to comparisons with recommendations of significant tourism organization for the purpose of assessing the sustainability of tourism. The diploma thesis also includes a comparison with other Czech regions experience as a touristic destination. Vysocina Region has favourable initial conditions for its sustainable development, especially regarding supply of key products, which include both environmentally friendly goods and cultural attractiveness contributing to the personal development of individuals and promoting intercultural tolerance. The main issue appears to be the spatial imbalance of its development in the region, caused mainly by the concentration of tourist activities to certain areas and low local initiative in the less attractive areas. The diploma thesis proposes a number of solutions, such as utilization of geocaching and products of gastroturism, supporting the foundation of local destination management organisations, promoting cycling tourism and the foundation of highly visited tourist destinations.
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Production process optimization
Pappová, Barbora ; Koška, Petr (referee) ; Fiala, Alois (advisor)
This master’s thesis deals with the current condition of management quality system analyses in the organization of "Brněnská Drutěva", industrial cooperative in a box-making plant. Certification according to the norm ČSN EN ISO 9001:2009 has just been extended into this plant. For these purposes it was required to do an input analyses, as well as to identify and survey processes in the plant. Upon the ascertainment some recommendations for processes and management quality system optimization have been specified. These recommendations should function as instructions for the management quality system and production optimization to be improved and the efficiency to be increased.
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MES implementation in Food Company: Analysis of Pilot Project
Soukup, Milan ; Kunstová, Renáta (advisor) ; Žid, Norbert (referee)
The thesis focuses on the area of production process in major consumer packaged goods company from the IS stand point. Analysis of pilot project introducing new moulding line into operation while implementing MES (=manufacturing execution system) is the main theme. Project analysis is done from two views: efficiency of newly introduced MES and estimates of expected positive assets for the company in the area of cost reduction, product quality stabilization improvement, and production efficiency. The main goal of the thesis is, based on the information found, proving the positive impact of MES implementation into the company as well as helping to convince the company's management about appropriate implementation in other factories while reaching complex solution within the company's infrastructure. The work is concentrating on analysis of corporate modular construction IS in the area of operational management of production process, its process continuity, and value of cooperation with the company's control system, in order to reach relevant evaluation.
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Storage system optimization in factory Dobrá voda
BRADÁČOVÁ, Lucie
This bachelor thesis is focused on the proposal of the storage system optimization in a selected company - Dobrá Voda. The theoretical part is dedicated to the definition of essential logistics concepts and processes, emphasizing the importance of the whole storage system functioning and the use of appropriate storage technologies. The practical part is devoted to the examination of the selected subject with a focus on the observation of sectional warehouse processes, which are subsequently evaluated. The data assessment and analysis contributes to making crucial decisions. The aim of the research is to find a critical factors of management and operation of the warehouse and suggest how to optimize individual parts of the warehouse processes and achieve an overall optimization of the storage system.
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The marketing analysis of guest loyalty program implementation at Grand Hotel Zvon
KUČERA, Lukáš
The diploma thesis is dealing with a topic of hospitality, a natural part of the services sector. Under the conditions of a constant development and ever-increasing competition there is necessary for hospitality industry enterprises to impress upon their customers their unique features and quality. Customers always seek a higher quality of services provided, individualization of services, logically they always look for the highest return of their investments. One of partial aims of this diploma thesis was an analysis of preferences of guests in a context of concept and implementation of a loyalty program. Other partial aim was to analyze indoor and outdoor attributes of the hotel. Marketing and management methods of SWOT analysis, questionnaire etc. have been used to achieve these aims. The main aim of this diploma thesis was to propose an optimal structure of the loyalty program for guests. The program must respect guests{\crq} wishes and needs while remaining financially acceptable for the hotel. A questionnaire has been used to detect the preferences of guests which then formed the basis of proposed loyalty program. Setting the conditions and principles of loyalty program membership was the next step to achieve the main aim. Finally, a detailed calculation of every item and benefit used in the loyalty program was created.
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Use Competitive Intelligence in company Krouzky o.p.s.
Čížek, Michal ; Molnár, Zdeněk (advisor) ; Hawlová, Kateřina (referee)
The focus of my work will be the company called "Krouzky o. p. s.". I have been working here for the past four years. I will concentrate on their understanding of competition and practices against it. I will explain the concept of CI by breaking it into processes and cycles. I will also provide the needs for CI specialists, who focuses on the competitive intelligence. The practical part will consist of a detailed analysis of the competition. I will use a linked database system Albertina for the data collection. My goal is to compare the competitiveness of companies that exist in the common market. In the decision process I will be using different factors and metrics. I will show all results clearly in form of a table. In the fifth chapter I will focus purely on strategic approaches and methodologies of the company "Krouzky". I will put together a questionnaire for the owner of the company "Krouzky" Mrs. Marie Ruzickova. My questions will be about the perception of competition, analysis of the company, the use of ICT and also identifying the strategic processes and methodologies that the company uses to differentiate itself from the competition. This chapter is a secret part, because Mrs. Ruzickova, the owner and director of the company does not wish to reveal her strategic processes and know-how of the company. As a professional CI specialist I will create a second questionnaire for the employees of the company, to obtain multiple views for myself and based on my findings to be able to make CI recommendations for the company. I will be able to filter out the questionnaires from the employees, from the management personnel. I will also be using freely accessible information available through the public database of commercial companies. My goal is to create a list of the best CI recommendation, based on the obtained data, to allow the company "Krouzky" to be more competitive.
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