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Fed's Easy Money Policy during Alan Greenspan's presidency in Board of Governors (1987-2006)
Mašek, František ; Johnson, Zdenka (advisor) ; Tajovský, Ladislav (referee)
The main theme of the work is the Fed's monetary policy during the time, when chairman of the Board of Governors was Alan Greenspan. The greatest attention is aimed at the influence of Fed's expansive monetary policy on the so-called dot-com bubble and later mortgage crisis, which subsequently developer into the financial crisis. Through a thorough analysis of many scientific papers written by known economists and my own analysis and evalution I opine that the effect of expansionary monetary policy on the bubble in technological assets and mortgage crisis is rather minor. Fed subordinated all actions to achieve its monetary policy objectives, so criticism of its conducted monetary policy is essentially a critique of these objectives as such. I consider the emergence of new technologies and the so-called theory of feedback as the main cause of dot-com bubble. In the mortgage crisis and subsequent financial crisis as main determinants I consider reluctance of goverment officials strongly regulate activities of investment banks and other investment companies, moral hazard, failure of rating agencies, and federal support for home ownership coupled with the deregulation of the financial sector.
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Bussiness Project – Family Education Center
Bahushevich, Alena ; Hartman, Ladislav (advisor) ; Mísař, Jan (referee)
The main purpose of the Master Thesis is creation of the business plan on the establishment of the new preschool education institution Family Education Center. The center will be specialized in operating a kindergarten as well as in organizing educational and personal development activities for children and adults. The theoretical part of the thesis gives some insights on the importance of the entrepreneur and enterprises in the society, provides description of the basic requirements for a business plan and characteristics of the preschool education system in the Czech Republic. Practical part provides an application of the theoretical findings on the creation of the actual business plan. This part verifies the viability and competitiveness of the business project on the basis of the market analysis, marketing and financial plan.
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Current economic diplomacy of China and India in Africa
Antonínová, Markéta ; Stuchlíková, Zuzana (advisor) ; Sejkora, Jiří (referee)
This master´s thesis studies the topic of the economic diplomacy of China and India in Africa. The aim of the thesis is to determine the differences between India´s and China´s economic diplomacy and in their approaches to Africa. First, the official relations with Africa are compared. Thus the thesis examines the goals and instruments of Indian and Chinese economic diplomacy and the institutional framework of the relations with Africa. Second, the thesis seeks to identify the differences and similarities in China´s and India´s motives for their engagement in Africa and also in consequences of their activities.
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Innovation activities in Germany in the context of smart specialisation
Vlčková, Markéta ; Vlčková, Jana (advisor) ; Vošta, Milan (referee)
Economic growth is slowing in many countries. It leads to a discussion on what sources of growth should countries focus. For this purpose, EU created the concept of smart specialization, which puts an emphasis on the most efficient use of public financial resources dedicated to research and development. The aim of this thesis is to find out on what industry Germany as a leader of EU innovation and its individual regions specializes and to identify potential areas for targeting resources to innovation, research and development. This will be determined by using the patent network. The secondary objective is to interconnect findings of patenting and analysis of innovation activities in various regions of Germany with international trade and to determine whether there is a correlation between innovation activity in a particular sector and export of the sector's products abroad.
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Leisure time of children and family surrounding.
UHLÍŘOVÁ, Lenka
Bachelor thesis on "Activities for children and family environment" is focused on the issues of free time for children, especially for its use from the perspective of children themselves, as well as their parents. The theoretical part deals with a functionality of free time processed form of questions relating to education which in this area blends together with a family atmosphere. Analysing how parents can intervene positively and negatively to the use of leisure time of their children. Further work their way the function of the family and also the function of family environment on development of children especially their interests and abilities. I focus on leisure activity outside of the classroom and on the distribution of teachers who go in for of this free time. . An integral part of the thesis is the result of the negative impact on children in their free time, describing the consequences that may arise and we should try to avoid them. The practical part contains a survey: analysis of the views of parents whose professional focus is not pedagogical direction, parents with at least one of them is a teacher and an analysis of the answers of the children themselves. The research goal of my work is to analyse the general view of children's free time. How children use leisure time as guidance from parents, to what extent their leisure time is influenced by different factors and how far their ideas, wishes are taken into account.
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Marketing communication of commercial insurance companies on social media
Havránek, Jiří ; Gála, Libor (advisor) ; Molnár, Zdeněk (referee)
The diploma thesis deals with marketing communication of commercial insurance companies on social media. The aim of the thesis is to analyze the current state of the communication activities of commercial insurance companies on selected social media. Based on the identified state and detected interest in these communication activities by customers, recommendations are suggested for improvement of communication online commercial insurance companies to support the sales of insurance products. The first section defines the areas of insurance, marketing communication and social media. After that there is identification of activities that companies can perform on social media to increase brand awareness. These activities can be monitored, evaluated and after that optimized. In the second section there is identified the current state of commercial insurance activities on social media and detected interest in these activities from customers by using qualitative research. Based on these findings, draft recommendations are formulated on possible improvements to the current situation. The benefit of this thesis is the identification of the current state of commercial insurance activities on social media.
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Investment Decision Making of State and Local Governments
Kula, David ; Fotr, Jiří (advisor) ; Ochrana, František (referee) ; Potluka, Oto (referee)
The topic of this dissertation thesis is collection, analysis and evaluation of information about investment decisions making within public administration bodies. The investment decision making is examined in relation to allocation of public funds on investment activities and projects. The main goal of this thesis is to analyze and evaluate the current status of the investment decision making within the public sector. Subsequently the goal is to offer new or updated knowledge related to these issues, and bring recommendations to improve the investment decision making of public administration bodies. At first, there are described current knowledge in the field of investment decision making. This is followed by an analysis of assessment methods used for evaluation and selection of investment projects. The work is completed by recommendations for investment decisions making in the form of a normative model. The model should increase benefits of public investment expenses for society. There are used data obtained through a questionnaire survey of 430 subsidized firms, 169 state organizational units and state funds and 130 cities, boroughs and counties. Another important source of information was secondary data of selected ministries and agencies, legislation and literature.
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Speculation on oil markets and its impact on commodity's price
Melcher, Ota ; Taušer, Josef (advisor) ; Baláž, Peter (referee) ; Müller, Štěpán (referee)
This study aims to analyse the precrisis period on the oil markets with a primary objective of assessing the role of speculation in the commodity's price development and its volatility. First it depicts the rapidly increasing speculative activity on the futures market together with the parallel oil price surge. The speculation is initially proxied by non-commercial traders' positions and subsequently quantified by Working's T-index. The paper then uses speculative traders' positions and both spot and futures prices to test for Granger causality within the framework of VAR models. For the sake of consistency it also evaluates causal links between speculation and inventories level. Further the study investigates the speculation impact on volatility of oil prices by employing various approaches in volatility quantification including GARCH models. Contrary to expectations we find that the speculatio's impact on both prices and their volatility is rather insignificant. In the last chapter we therefore seek for an explanation of the oil price developments by examining the market fundamentals. The interaction of supply and demand finally gives substantial evidence for understanding the price developments in the precrisis period.
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Marketing Situational Analysis of a chosen Company
Doležal, Ondřej ; Svoboda, Petr (advisor) ; Čejka, Pavel (referee)
The aim of my thesis is to create an educated description of marketing situational analysis of selected energy company - ČEZ, Inc. The analysis should help the company to better plan its marketing activities and thus succeed in a competitive environment. The theoretical part deals with basic concepts related to marketing as a whole and theoretical background needed for the completion of marketing situational analysis, which includes both PEST analysis, Porter's fice forces analysis, SWOT analysis and marketing mix. Results from those are then applied in practice. The result of each analysis are then formulated into recommendations that should help the company to improve its marketing management.
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