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Segmentation of the organic food market
Doležalová, Barbora ; Koudelka, Jan (advisor) ; Ježková, Renata (referee)
The goal of this masters thesis is focused on segmentation of the organic food market in the Czech Republic based on analysis of similarities or differences among consumers in Czech organic food market and also find out who is a typical organic food consumer. The thesis is divided into three parts, the theoretical, the methodological and the practical part. Process of the market segmentation, methods and approaches of the segmentation, the basic concepts and legislation on the matter are described in the theoretical part. Furthermore, mapping the situation of the contemporary state of the Czech organic food market. Marketing research is introduced in methodological part of the thesis. The practical part includes market segmentation by using secondary data MML - TGI (with Data Analyzer software) and primary data from quantitative research (with SPSS software). Variables were reduced to the four factors by using factor analysis. Then consumers were put into five clusters based on cluster analysis. Segments were characterized in detail using a general analysis, contingency tables, MCART analysis and multivariate statistical methods. Finally, there were elaborated appropriate marketing recommendations for the individual segments to effective marketing communication with them.
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Integrated Education of a Pupil with Special educational needs - Case Study
Habartová, Iva ; Mrkosová, Eva (advisor) ; Ptáčková, Klára (referee)
The aim of this thesis is to analyse the current situation in integrated educating of a pupil with special educational needs, or more specifically, of a child with high functioning autism combined with practical deafness. Through analysis of specialised literature, the theoretical part defines the expression integration; other definitions include hearing disability and autism as the causes limiting the pupil's inclusion in educating in a mainstream elementary school. The practical part of the thesis includes a case study - description of the pupil's case. Experience is described from the current integrated education in a special elementary school where the pupil is educated according to the Framework Educational Program for Elementary Schools, with the prospective of upcoming re-integration into the mainstream elementary school, or, as the case may be, depending on the parents' decision, his integration in an elementary school for hearing impaired children. In drawing up the case study, the following methods were applied: observation and analysis of the pupil's educational products.
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Motivation of pupils in secondary schools
NOVÁKOVÁ, Hana
The name of this thesis is "Motivation of secondary vocational school students". The first part is focused on explanation of terms. The main motivation approach and basic source of motivation are mentioned there. There are motivation reasons for the study stated in the end of this part. The practical part consists of questionary research, where the quantitative analysis has been used. The main goal of this work is to inspect the motivation of secondary vocational school students when choosing of study field with special focus on engineering and interest in technics itself.
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Educational specifics of pupils with autism
Jiříková, Adéla ; Šiška, Jan (advisor) ; Šumníková, Pavlína (referee)
This thesis deals with educational specifics of autistic pupils. In the beginning, the author describes the elemental areas of disorders within the Autism Spectrum Disorders (ASD) and the basic methods applied on work with such disordered individuals. The thesis also briefly presents the system of education of pupils and students with ASD in the Czech Republic. The core of the thesis is constituted by a description of TEACCH Program, which is thought to be the most effective method within the work with autistic students. There is also a research attached to the paper, which is grounded on informations gained from teachers and parents of pupils of the Special nursery school, Special primary school and Special school of ELPIS, where the ASD pupils are handled according to the principles of TEACCH Program. The survey was made by using the method of structured conversation and there were six subjects of the research, six particular pupils. The aim of the research was to find out, how much the treatment in school and at home varies and how are the six subjects influenced by this differences. The results should point out advantages and weaknesses of the application of TEACCH Program in the Czech Republic, show the degree of cooperation between family and school and also can serve as an inspiration for...
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Možnosti využití sociálních sítí pro podporu podnikání v autoservisech
Mischaniuk, Mykhailo ; Molnár, Zdeněk (advisor) ; Gála, Libor (referee)
The diploma thesis deals with the problem of using social networks in the field of car repair services. The primary aim is to provide the recommendations for businesses in a structured way on how to better utilize these networks to get better competitiveness. This work is divided into three parts. The first theoretical part deals with basic description of networks and their statistics. This part also covers some basic tools that we can use to analyze and maintain social network platforms. The second analytical part deals with competitive analysis in car repair services and gives an overview of the most popular Runet social network platforms. The third practical part provides structured view on all important aspects of social platform maintenance and behaviour. In this section, you can find the description of various views and the recommendations I give to the specific car repair service.
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Building and use of smaller computer networks
Kyzivát, Marek ; Pinkas, Otakar (advisor) ; Šmejkal, Ivo (referee)
The thesis describes the initial state of the computer network Basic Schools and Kindergartens Ohradní (ZŠMŠ Ohradní) in Prague 4 and then its reconstruction, which I largely contributed. ZŠMŠ Ohradní consists of four pavilions and from one building on the other side of the street. The aim of this study is to assess the initial state of the network and point out the shortcomings that we discovered. We found deficiencies in the operation stress tests, measurements and data cabling overall analysis. Original networks connectivity was 100Mb/s. Together with a colleague, we are network administrators. Furthermore, I am going to introduce a new form of network, which has identified deficiencies improved, by using on newer technologies. I will describe its structure, address allocation, active and passive components, and operated services. New network is capable of 1Gb/s, and its spine is going to be 10Gb/s soon. Benefits of this reconstruction is faster, more stable and more modern network that will facilitate the work of employees of ZŠMŠ Ohradní. To these improvements, I have mainly contributed by measurements. I participated in the design and implementation of new form of data network. I collaborated with fellow Poc to the configuration of active elements and network services in reconstructed network.
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Analysis, design and implementation of CRM solutions for selected company
Ilavský, Dávid ; Pour, Jan (advisor) ; Šedivá, Zuzana (referee)
Bachelor thesis focuses on the area of information systems, which are used to support customer relationship management in companies. The main objective of this work is to provide a sample of solution for CRM system implementation for real customer from the banking sector. The first part defines basic functional areas of any CRM application. Each of these areas is described in more detail in terms of its primary use and tasks that within the CRM as a whole performs. Further is described the analytical area of CRM application (or Customer Intelligence), which is gradually playing a key role in the entire CRM system in past few years. It includes its potential uses in various fields. At the end of the theoretical part, the author compares the fundamental differences between cloud model of deployment and traditional on-premise solution. The practical part focuses on the main objective of the thesis and description of the supplied solution in the form of a module, which extends the existing CRM application with the option for business partners registration of Hypoteční banka, a. s. and ČSOB Pojišťovna, centralized in one system. The requirement is build in Microsoft Dynamics CRM 2011 and as the source system it is used CRM system of Hypoteční banka, a. s..
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Development of electronisation of local administration of Zábřežsko micro region in relation with e-government
Filipová, Lucie ; Ulman, Miloš (advisor) ; Martin, Martin (referee)
Thesis "Development of an electronisation of local administration of Zábřežsko micro region in relation with eGovernment"examines the issues of the development of electronisation of autonomy in relation to legislation and eGovernment. The topic of the public administration has been increasingly discussed in recent years not only in the context of increasing demands for processing speed and information, but also to facilitate transparency and sub-processes in public administration. Theoretical part describes the role of eGovernment in the public administration, the process of electronisation of public administration and individual services of eGovernment (Czech POINT, data boxes, basic registers, communication infrastructure of public administration), which are being in place with municipalities. The practical part evaluates the situation of software and hardware equipment, legislatively bound on a contract software and service of eGovernment on a sample of villages Zábřežsko. On the basis of the results of the questionnaire researches are determinated recommendations for sample of 20 micro region Zábřežsko.
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Proceedings regarding regressive compensations in health insurance
KOHOUTOVÁ, Petra
This bachelor thesis concerns proceedings dealing with regressive compensations in health insurance, that is guided by law No. 187/2006 Coll. about health insurance. The regressive compensation as such takes place when a certain person causes, by his or hers unlawful action, as found by court or other authority, a reason for amount of compensation to another person and is obliged to reimburse the health insurance institution by a prescribed amount. Most often this is a result of traffic accidents, less frequently as a result of physical attacks or fights. The amount that is prescribed as a reimbursement is determined by the actual compensation paid. Together with proceedings about being ordered to pay this regressive compensation, there are other preceedings also concerning regressive compensations, such as pardoning of this regressive payment in which it has been decide for the benefit of concerned person only for reasons defined by law, such as immediate danger of his malnourishment. Also, the proceedings may start about the person being allowed to pay by instalments. This may permit the person to pay a certain amounts at certain conditions as prescribed by the decision. The law also permits cancellation of this insatllment payments option, when the agreed upon conditions are not met. This is a relatively new system that is relatively welcomed by the organs of health insurance, mainly because of the recovery of a certain amount that had been previously wrongly paid. This work is divided into five chapters, dealing with individual components concerning regressive compensation and their relevant proceedings. The first chapter of this work is focused on general information cocerning health insurance. It is divided at several subchapters, dealing with law status, basic principles, subjects of health insurance, group of insured persons, institutional security and a very important subchapter, which is important just for determination of regressive compensations, such as the amount of health insurance and tied to it, the health status determined by an involved physician or medical adjudicating comission. The second chapter deals with proceedings about regressive compensations in health insurance, description of its various stages, such as the commencement, pausing and stopping of the procedure, including the issuance of the decisision and eventual appelation. Included is also a basic information about the pinciples and subjects of these proceedings. Tied to this are the relevant rules and processes that are part of lawful relationships in health insurance, being governed by law No. 500/2005 Coll. about administrative rule, unless set by later rules No. 187/2006 Coll. about health insurance, otherwise. The result of these proceedings is the issuance of the decision, including the entitlement and the amount. The third chapter analyses various types of regressive compensations, such as the pardoning of the regressive compensation, allowing to pay by installments and cancellation of this option. The fourth chapter gives the statistical survey about the development of regressive compensations since their establishment on Jannuary 1, 2009, when the determination § 126 was created. Statistical tables show numerical data about the number of issued decisions and the amounts of compensations in each individual year. The fifth and final chapter contains the closing comments on the topic and suggests possible improvements of practical usage. The aim of this thesis is the analysis and the clearest possible description and definition of the valid law modification, focused on regressive compensations in health insurance, so that it, together with the literature cited, could serve as a source of information, or improve the orientation of eventual direct or indirect participants of these proceedings.
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