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Východiska systému sociální pomoci v ČR
Černohorská, Jana ; Krebs, Vojtěch (advisor) ; Průša, Ladislav (referee)
Základem mé diplomové práce je vysvětlit hlavní principy systému sociální pomoci v ČR a popsat změny, které bylo nutné provést už od počátku 90. let. Sociální pomoc je velice důležitou oblastí sociální politiky každé země, protože řeší situace nouze hmotné a sociální tj. neschopnost zabezpečovat základní životní potřeby. Celý systém však musí být nastaven tak, aby na straně jedné jeho fungování přineslo pomoc sociálně potřebným, zabezpečilo dostatek sociálních služeb a jejich rozvoj a na straně druhé odstranilo zneužívání sociálních dávek a dotací.
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Incentivy a prosociální jednání mužů a žen
Pulcová, Eliška ; Stroukal, Dominik (advisor) ; Máslo, Lukáš (referee)
The aim of the thesis is to find out how strong have monetary or other incentives effects on prosocial behavior and conduct of men and women. The work deals with how different behaviors in regard to gender in areas such as altruism and regular support private charities, participation in volunteer activities, social preference and concern for cultural heritage, when an image motivation is on place or is not, and if the behavior is incentivized or not incentivized.
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Creation and optimalization Facebook campaign for specific e-shop
Karkošová, Martina ; Zamazalová, Marcela (advisor) ; Stříteský, Václav (referee)
This bachelor thesis Creation and optimalization facebook campaign for specific e-shop is about marketing using of social network - Facebook, focusing on e-commerce Rodinnebaleni.cz. The thesis is divided into theoretical and practical part. The theoretical part is about the Internet marketing, social networks, Facebook and advertising on it. In the practical part I will deal with the creation of an advertising campaign for e-commerce rodinnebaleni.cz on Facebook. Individual results will be evaluated according to the PNO indicator. According to the results we will see how each ad set is effective. The measures for optimalization leading to the highest possible performance of the campaign gonna be established.
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Implementation of the Smart Metering Systems in Energetics in Slovakia
Petreová, Adela ; Machek, Ondřej (advisor) ; Tyll, Ladislav (referee)
The goal of the Master´s thesis is to map the actual situation of transformation of power energy sector to smart grid, find answers to some of the major questions concerning the implementation of smart metering systems, evaluate societal and economic costs and benefits, evaluate trends in legislation, compare the situation in Slovakia with other peer countries from the European Union, and create a follow-up recommendations for Slovakia based on this assessment. The thesis includes detailed critical analysis of the CBA, originally created for Slovakia, using benchmarking with countries with a different calculation approach. The used methodology in this work is a research of available resources, qualitative research of case studies, break-down of the CBA, and expert research through interviewing. The outcome is evaluation of economic and societal contributions of smart metering systems and mapping the process and state of the implementation.
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The possibilities and conditions for the use of tools for analyzing customer behavior on social networks
Horák, Vít ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee)
The thesis deals with free tools that can be used to analyze customers of SMB e-commerce enterprises on the social network Facebook in order to increase their competitiveness within the social network. The theoretical part focuses on defining key terms, distinguishes types of social media and describes present social networks situation in world and in the Czech Republic from a users perspective and in the Czech Republic also from an enterprises perspective. Furthermore, the theoretical part also deals with possibilities that social networks can offer to the SMB enterprises. And as well it identifies different types of analytical tools that can be used for purposes of monitoring customers or analysis of customers. In the beginning of the practical part there is introduced the company Dobrutka.EU s.r.o. (the e commerce B2C company). Afterwards is presented the analysis of the survey about how SMB companies that operate the best Czech e-shops monitor and analyze their activities and customers from the social network Facebook. Subsequently there is handled the selection of appropriate tools for SME companies, which are also analyzed in the following chapter. At the end of the practical part there is practical application of knowledge from the thesis to Dobrutka.EU s.r.o. through the design and pilot deployment of appropriate procedures and analytic tools, whose effectiveness is evaluated at the end of chapter. The main benefit is in act of finding and verification of free tools and effective method that allows for detailed analysis of company customers even for micro companies and thus also effectively achieve positive economic results even in emerging facebook presentations.
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The Value of CSR for Czech Consumers
Faradji, Elise ; Štěrbová, Ludmila (advisor) ; Seror, Patricia (referee)
Nowadays consumers purchasing behavior is influenced by new factors such as the social and environmental implication of companies. This is why Corporate Social Responsibility (CSR) is a growing trend which companies need to look after carefully. However implementing an efficient CSR strategy is a complex process for corporations; especially since the core concept of CSR remain quite blurry. The goal of this study is to analyze the perception of consumers towards CSR to find out about the value creation that CSR produce for consumers and its impact on their purchasing behavior. This paper will ultimately help companies to implement their CSR strategy more efficiently. This study aims to contribute by conducting an in-depth analysis of consumers attitudes and behavior towards CSR. If most of researchers are using a quantitative approach this study means to deal with the issue with a qualitative perspective. Indeed twelve semi-structured interviews will support the findings. On top of those practical and physical interviews some theoretical knowledge will be added to the construction of the argument especially to bring a framework that shows the importance of all types of value creation (functional emotional and social). The findings of the thesis emphasize the facts already proven by other researchers; value creation is fundamental to make consumers care about CSR. However the study will show how much skepticism towards CSR can impact negatively consumers purchasing behavior. The research will help companies implementing more successful CSR strategy and develop new solutions to reach customers and influence their purchasing behavior through the creation of value for them.
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Chytrá a udržitelná města v kontextu vědecké a inovační strategie EU
Horniecká, Marie ; Žamberský, Pavel (advisor) ; Procházková Ilinitchi, Cristina (referee)
The thesis explores how the EU support to research and innovation towards urban sustainability is designed, what the existing EU intiatives striving for achieving smart and sustainable cities are. The analysis of theoretical approaches forms the basis for developing the definition of smart and sustainable city for the purpose of this thesis. An overview of the principal EU strategic documents which address urban sustainability together with European networks is provided in order to demonstrate the linkage to the research Framework Programmes. A separate chapter is devoted to the analysis of the most pressing challenges European cities face nowadays. Database of EU funded research and innovation calls and projects is examined (E-CORDA). Calls and projects related to urban areas are identified and juxtaposed with the urban problems. Final recommendations concern with social aspects of sustainability which should be, in the author's opinion, addressed in future EU research Framework Programmes with a particular attention.
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Global value chains in the coffee industry focused on Vietnam
Klumparová, Adéla ; Vlčková, Jana (advisor) ; Hnát, Pavel (referee)
Aim of this diploma thesis is to describe functioning of global coffee value chains and this knowledge then apply to the coffee industry in Vietnam which serves as a case study. The introductory chapter focuses firstly on institutional background of value chains, processes and management processes used in the agricultural industry. The thesis also contains analysis of global coffee value chain, including the identification of entities engaged in the chain and their contribution to the creation of added value. Next chapter describes the development of the world coffee market and production of the world's major producers and exporters of coffee. The thesis also deals with the topic of economic and social sustainability and the impact of global value chains on the environment. Final part of the thesis concentrates on the position of the coffee industry in Vietnam, its structure and development over the past 40 years. Attention is paid also to a problematic position of small growers or to the opportunities of the development of the local coffee industry.
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Use of social services by beneficiaries of care allowance.
SEDLÁČKOVÁ, Lucie
The Bachelor's Thesis deals with the issue of the carer's allowance recipients benefiting from social services, which is important and topical in my opinion. Applying the quantitative method of research, I performed a survey based on questionnaires. I divided the respondents into 3 groups to allow questions asked in the questionnaires to cover all types of clients among whom I carried out the research. The group one included persons benefiting from residential care social services; the group two included persons provided with outpatient care or field care social services and the group three included persons who are recipients of the carer's allowance where care is provided by, for example, their family members. The goal of the Bachelor's Thesis was to find out how the recipients dispose of the carer's allowance and whether they are satisfied therewith. Two more partial goals finally resulted from the research in relation in particular to persons belonging to group one. One of the partial goals is whether the respondents are satisfied with the services provided and the other partial goal is whether, according to the respondents, the quality of the provided services corresponds with the financial means that they pay to the services providers. The hypothesis H1: The allowance is used for social services. This hypothesis could be examined among the respondents belonging to groups two and three only. In this case, the hypothesis was not affirmed. In the group three, no respondent utilizes social services and in the group two only 27 respondents out of 80, who were interviewed, benefit from such services. The hypothesis H2: The recipients are satisfied with the carer's allowance amount. This hypothesis was affirmed in a total number of 80 respondents. 48 persons are satisfied with the carer's allowance amount and the remaining 32 respondents said that they were not satisfied. I think that this research may be beneficial for social services providers, as it will find out how the respondents assess the effectiveness of the provided services or whether they would welcome a different alternative available in the area of social services.
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Cultural Standards of New Zealand
Sládek, František ; Khelerová, Vladimíra (advisor) ; Vojtíšek, Zdeněk (referee)
This master thesis is focused on cultural standards of New Zealand. The main aim of this thesis is to define cultural standards of New Zealand and compare them with the theory. The first part of the diploma thesis is focused on theory of culture, cultural dimensions and standards, as well as different concepts of cultural dimensions applied on the Czech and New Zealand culture. The practical part describes the basic characteristics of the country, political and economical system, business dealings and diplomatic protocol. The last part is based on empirical research and defines cultural standards of New Zealand from the Czech perspective.
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