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Internet promotion of products and services
CHALUPOVÁ, Hana
Marketing makes money and brings success. About online marketing we can say much more. The main topic and the objektive of this thesis was to define some ways of using online marketing in the aplication for two companies, to compare their access to the advertising, get a view of the internet users to the online advertising and promotion of products and services. These two companies are very different. The thesis was separated into five parts. After the first part, which was about studium specialized literature, four other parts followed {--} analysis of the companies concerning online advertising, the respektive research and its data evaluation and interpretation, expressing the ends and recommendations.
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The influence of internet on informative society in the educational process
Steiner, Štefan ; Pavlíček, Antonín (advisor) ; Munk, Michal (referee)
The aim of the dissertation is to outline the influences of internet, which are far-reaching and heterogeneous. Internet markedly contribute to the rise of new society, new forms of economies. That is why the dissertation analyse the informative society and the economy of the informations, connected with her. There are exactly informations, wich are framing internet, internet culture, customs, communities. And there is no exception for school and school background, tipical place for the educational process. The aim of dessertation is to outline the education feature of internet, new methods and tools, which internet bring into the educational process. Flash point of the dissertation is the research among the students, where we reveal the rate of the internet influence on the study.
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The possibilities of use of the robotic system da Vinci for treatment of localized prostate tumor
Podzimek, Michal ; Kočárek, Jiří (advisor) ; Kolombo, Ivan (referee)
Cancer of prostate is the most frequent male malignity and also it is the second most common cause of death in Europe and in the USA. There are 2 228 new cases reported in the Czech republic per year. The probability of occurrence of this disease is one to six during whole life. There is a good success in detection of his disease in the early stage due to development of screening methods. In such case the radical prostatectomy is very successful method of treatment. Besides of operation methods like open radical prostatectomy and laparoscopic prostatectomy there is a new operation method using robotic system da Vinci. The aim of this machine is to bring the advantages of the miniinvasive surgery together with keeping intuitive handling like in open surgery. First da Vinci system was bought and installed in the Central military hospital in Prague, Czech republic in 2005. The common knowledge about using this method is very low in both general public and specialists. Nor patients, neither their doctors often know about possibility of surgery using da Vinci system. The main objective of this thesis is to evaluate almost three years of experience of treatment localized prostate tumor using da Vinci system, and to describe its possibilities, benefits and disadvantages. Collection of 255 patients files aged...
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Pedagogic Model of Teen Challenge
Láník, David ; Dočkal, Jan (advisor) ; Klimešová, Anna (referee)
This work is trying to describe a pedagogic model of Teen Challenge organization. The program is focused on helping drug addicted people. In the process after a man becomes addicted his personality could become completely disintegrated. A journey back from this condition of bond is really difficult but not impossible. Teen Challenge declares the necessity of renewing a spiritual aspect of personality and furthermore to keep focused on personal relationship with Jesus Christ. That is a way how to bring change which should be visible in other aspects of life as well. Further more education and pedagogic help is needed, too. Education and pedagogy should form the individual to reach positive results. The target of this work is to find our to what extend Teen Challenge pedagogic model influences an individual in the process of learning skills necessary to be able to live new lifestyle without drugs, alcohol and destruction and other unwanted elements. Since I consider "living the good values" a key factor in the therapy of the drug addicted, the work is focused on estimating a list of values necessary after finishing the program, its manifestations and ways the program contributed to it. Powered by TCPDF (www.tcpdf.org)
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Formation of milk coprecipitates by the help of lactic acid addition
Králová, Petra ; Vitoulová, Eva (referee) ; Kvasnička, Miloš (advisor)
This work deals with the production of milk coprecipitates using lactic acid addition. The aim was to elaborate a literature search focused on an overview of methods used for milk coagulation and their application in dairy industry. The opening part brings a classification of concentrates of all milk proteins, which are more and more exploited in practice. The main reason is better use of raw material and also smaller waste of whey. Concentrates of all milk proteins are generally called coprecipitates. The next part was in particular focused on acid chemical and microbiological milk coagulation, rennet milk coagulation was also described for comparison. Acid coagulation takes place without the presence of microbial fermentation, there is no risk of secondary fermentation in final product. On the other hand microbiological coagulation gives stronger taste and aroma to product. Moreover, lactic acid bacteria used can have very positive influence on human health. The advantages and disadvantages of both coagulation methods and their impact on consumer health are evaluated as conclusion of this work.
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The settlements and agriculture of the margins in the later middle age and early new age
Klír, Tomáš ; Klápště, Jan (advisor) ; Petráň, Josef (referee) ; Smetánka, Zdeněk (referee)
This doctoral thesis presents the study of the rural milieu in the Later Middle Ages and the Early New Ages, especially with regard to its economic and settlement aspects. As a useful source of specific information we chose enclaves of margins since they are connected with contrasting settlement situation. This contrast served us well as a starting point for a discussion of more general features. The dissertation is divided into four parts. The first part deals with general problems of intensive agricultural exploitation of margins. In the second part, we bring forward a concrete example and discuss agricultural systems, which were employed on the enclave from the Early New Ages, namely, on the aeolian sands near Sadská (Central Bohemia). The third part is devoted to the beginnings of the medieval settlements in this particular region. This part of our research we based on written sources. The subject of the fourth part is the analysis of all relief remains represented by the deserted medieval village Kří (near Sadská) situated on the aeolian sands. It was this deserted village, together with the interest in relief remains of medieval settlements hitherto preserved in the landscape, that gave incentive to write this dissertation. The broader temporal range of the topic was determined by two facts. Firstly,...
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Media content organization and solutions in JavaFX
Smíšek, Matěj ; Pavlíčková, Jarmila (advisor) ; Tran, Lam (referee)
The bachelor thesis looks into changes in television and movie audience behavior. Increas-ing amount of TV shows and movies in user media library brings new needs those files properly organize a record which one has been already watched by user. Software solution must abide audience custom and allow smooth transition from slowly degrading television audience to new, more interactive one. Current offer on market of media organization software is broad, but it is important to focus in detail on functions of those applications and verify if they truly meet all set requirements, or if they are robust application software, which can be not very user-friendly for common user. Custom solution in Java using brand new user interface library JavaFX 8, which goal is to bring basic framework of possibilities of solving media organization for future programmers.
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Polysemy of the Courtly Love: Inversion in the Aucassin et Nicolette
Herčíková, Barbora ; Christov, Petr (advisor) ; Sarkissian, Alena (referee)
Purpose of my thesis is create a precise register of inversion in chante-fable from XIIIth century: Aucassin et Nicolette. Main point of view is connected with a converse of woman and man part. This noticeable destabilization brings an inversion of further rules defined by literary discourse of medieval literature, above all by courtly culture. The first part included a basic definitions of misogyny, courtly love, chivarly and carnival principle. Following analysis of Aucassin et Nicolette indicates medieval need to show aberrations from social order and tries to find way to cure that "illness" of age.
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The noise of death: Raul Brandão's Humus and the problems of its translation into Slovak
Štubner, Juraj ; Voldřichová - Beránková, Eva (advisor) ; Grauová, Šárka (referee)
Raul Brando's Humus is incontestably one of the most important works of fiction in Portuguese literature of the beginning of the twentieth century and it brings a number of innovations on the formal as well as on the ideological level. The specificity due to these innovations makes it a book the translation of which represents very particular difficulties. The paper, based on a philological analysis of the novel, identifies these difficulties and searches for usable solutions, bringing a translation of selected parts of the book into Slovak. It is divided into three parts. The first is a brief presentation of the author's work and places him in the context of portuguese and european literature. The second analyses Humus with regard to the aspects of the novel which are crucial for the understanding necessary as a base for a translation attempt. The third part exposes the general conception of the translation and its theorical bases not omitting the explanation of the choice of tha parts of the text to be translated. Expected specific problems of the translation are presented as well as suggestions of possible solutions to these. Follows the translation itself, several encountered problems are subsequently analyzed and the choices of solutions reasoned and exemplified. The conclusion establishes a hierarchy...
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Format RAW and Its Utilization for Company Promotion
Sulanská, Tereza ; Šedivá, Zuzana (advisor) ; Sabolčák, Peter (referee)
RAW formats are becoming the new trend in digital photography. It is raw data which can be edited by the computer means. This way brings many advantages but also some disadvantages. Files are smaller than the TIFF format and do not lose quality like the JPEG format. Special software is necessary for editing and obtaining the highest quality images requires more time and practice. There are many programs for editing and converting RAW files on the market today, from the simplest freeware programs to the professional tools for several thousand crowns. This thesis deals with an explanation of all the advantages and disadvantages of RAW formats, describes and compares five RAW converters and a practical example demonstrates the possibility of special picture treatment methods.
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