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Vliv sociální reklamy na českou společnost
Hrazdírová, Nela
This thesis examines the influence of social advertising on Czech society. The theoretical section clarifies the concepts related to social advertising and psychology of advertising. In the practical section a survey, whose main objective was to determine which factors would effectively motivate respondents to a healthy way of life, what are the obstacles and how should the social advertising promoting it look like, was carried out. The survey was conducted on a sample of 514 respondents. The acquired data were evaluated by a statistical software Statistica 12 and a Microsoft Excel spreadsheet. Based on the data evaluation recommendations for organisations dealing with this issue have been drawn.
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Advertising and its influence on the company
BÍNOVÁ, Hana
My bachelor thesis was focused on the situation in advertising of the chosen company. There was made a questionnary survey which has proved which type of advertising are prefered by a selected segment of the market. Next step was to suggest how to improve the current situation.
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Sponsorship, gifts and advertising - acounting and tax point of view
FICOVÁ, Andrea
This bachelor thesis is focused on accounting and tax point of view of sponzorship, gifts and advertising. In the theoretical part first of all I define the terms of sponzorship, gifts and advertising. Then I analyse the accounting of these costs. The last point of the theoretical part are the tax points of view of these costs. There I focused in particular on gifts from the point of view of donator and I describe in details the circumstances in which a physical or a juridic person can reduce the basis of taxation of legal gifts. In the practical part I describe how the sponsorship, gifts and advertising are accounted in Jednota, s. d. České Budějovice and I also describe who does Jednota, s. d. České Budějovice sponsors and which forms of advertising it uses. In the last point of the practical part I target the impact of gifts on the basis of taxation.
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Advertising in the selected company
NOVÁKOVÁ, Zuzana
The goal of my thesis was to analyze the advertising and promotional funds for the company JKR ltd and through the documentation and information which the company gave me. It is a company that deals with development and implementation of ERP systems BYZNYS. The company operates in the field, which is in a specific advertising. Based on this analysis, I am advertising and promotional funds assessed and outlined proposals to improve.
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Nonverbal elements of advertising discourse in a diachronic view
KLEINOVÁ, Petra
The aim of diploma thesis is to cover the evolution and transformation of advertisement in connection with political, economical and social changes in the society in years 1918-1989. The work is primarily focused on nonverbal parts of the advertisement (image, color, graphics). For understanding of the advertisement as a whole it is necessary to take into account a verbal part too. Diploma thesis tries further to confirm or disprove a theory that advertisement can be one of the sources for cognition of values and standards of society. The work is divided into two big parts ? a theoretical and a practical part. The theoretical part contains general information about the advertisement that gives a summary about nature and functioning of the advertisement in particular historical periods. The theoretical part brings knowledge about an advertising discourse and its components (verbal and nonverbal) too. The important part of the work is classification of the advertisement into four stages of Czechoslovak society evolution in years 1918-1989. The second part of the work is focused on an analysis of acquired material that became the base for creation of whole this work. The database consists of six thousand advertisements acquired from printed journals. The material was collected in a period of more than one year. The basic sources were daily newspapers and between them especially their continuity in publishing was preferred. Due to the fact that the work tries to cover the period of seventy years long, the period of 1918-1989 is divided into four historical phases. Milestones of division into phases are important historical events that in consequence meant transformation of Czechoslovak society. Based on these social changes, changes of the advertisement and its nonverbal parts are monitored.
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Pay Per Click Search Engine Advertising
Brodilová, Petra ; Stříteský, Václav (advisor) ; Tichý, Jan (referee)
PPC reklama ve vyhledávačích je jedním z nejlépe cílených a nejlépe měřitelných reklamních systémů na internetu. Práce popisuje hlavní PPC systémy ve vyhledavačích s ohledem na české prostředí, postup před založením kampaní v těchto systémech, práci při založení a dále následnou správu těchto kampaní. Zaměřuje se na základní teoretické informace a jejich následné převedení do praxe ukázkou na názorných přikladech.
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Klamlivá reklama vo vzťahu ku konkurencii
Gašparová, Veronika
This Bachelor's thesis deals with problems of misleading advertising. The thesis is divided into two main parts - theoretical and practical. The theoretical part concerns advertisement, some of its kinds and ways of its regulation. There are a historical overview of regulation of advertisements and part about implementation of community law to the national legislation. The practical part adds different examples of advertisement, actually judgements of The Czech Advertising Standards Council. In the final discussion, will be included recommendations for the management, which is going to prepare advertising, or is harmed by advertising.
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Spanish Language in Printed Advertising: Borrowings and Calques
JEDLIČKOVÁ, Radka
Spanish language in printed advertisement: borrowed words and calques The aim of this work is to deal with the borrowed and calqued words in the present Spanish language. The work is divided into theoretical part and research. In the theoretical part there is dealt the topic of advertisement and in continuation the language the advertisement uses. Separate chapters are dedicated to the specific phenomena. In research, examples from the authentic material are being dealt and compared with the synchronic corpus CREA. The results of the analysis are used to explain the hypothesis whether the contemporary Spanish language uses borrowed and calqued words in the field of printed advertisement, whether such words are numerous, what language they come from, and what fields they appear in the most numerous way.
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Language in Advertisement Focused on the Teenagers
MARKOVÁ, Simona
The bachelor's thesis focuses on language used in advertisements targeting youth. The theoretical part characterizes the term advertisement from different points of view and it analyses the text and language of advertisements. It specifically examines poetic means, order of words and letters, humour and wordplay, addressing of recipients of advertisement, foreign words in advertisement and intertextuality. The empirical part of the thesis is based on a questionaire, which outcomes are analysed and compared to beforehand given hypothesis. The whole thesis is oriented on perception of advertisement by adolescent recipients.
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