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Active employment policy in South Bohemian Region
BOUCKÁ, Petra
This thesis focuses on the issue of active employment policy as a tool to improve the situation on the labor market. The aim of this thesis is characterize the individual instruments of active employment policy in the South Bohemian Region and propose recommendations, which may lead to its improved interaction. In addition to the active employment policy work focuses on the seriousness of the situation in the application of risk groups in the labor market. Based on the results of the investigation are suggested appropriate measures that would lead to greater efficiency in the application of these tools.
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Řízení lidí v multikulturním prostředí
Moryc, Katarzyna Małgorzata ; Dvořáková, Zuzana (advisor) ; Vávra, Radovan (referee)
The main objective of the thesis was to define and analyze key aspects of managerial work in multicultural environment, in one of the Shared Services Center department, of multinational company based in Prague, Czech Republic. Further thesis aimed to define essential competencies of the successful manager and leader driving performance of multicultural department and provides recommendations to improve managerial performance in key aspects of manager s work such as communication, motivation, performance management and cross-cultural leadership. It is argued that presence of intercultural interactions between managers and their subordinates, impacts effectiveness of the managerial performance. Thesis consists of theoretical and practical part. First part of the thesis explores theoretical concepts regarding culture, communication, motivation and leadership with respect to multicultural environment specifics. In the second part, used research methods, conducted research analysis and outcomes are presented. Further in practical part recommendation towards analyzed aspects of managerial work that would lead to higher overall department performance are defined.
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Estimate VAT selection after the introduction of electronic evidence of sales in the Czech Republic from 2016
Píchal, Dominik ; Pikhart, Zdeněk (advisor) ; Zeman, Martin (referee)
The Bachelors Thesis focuses on the topic of the tax collection and other subjects that are related to the topic like underground economy, tax evasion and other instruments that lead to the efficiency improvement of the tax collection. Electronic evidence of taxes in Czech is the kind of the instrument that aims towards the increase of the tax collection and improvement of the control of the taxpayer. Comparation and analysis was used for its methodological basis. Analysis and comparison serves as the proof that the thesis, of the electronic evidence of taxes beeing an effective instrument, is correct. The merit of the thesis is an overall description of the chosen phenomena affecting the tax collection, description of the models of electronic evidence of taxes from abroad and most importantly description and analysis of the upcoming czech one.
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The development of government debt in the Czech Republic from 1993 to 2015
Zeman, Mikuláš ; Klement, Josef (advisor) ; Vebrová, Ludmila (referee)
The aim of this bachelor thesis is to analyse the development of government debt in the Czech Republic from 1993 to 2015 with respect to the development of revenues and expenses of national budget as well as the development of macroeconomic indicators. The thesis is focused on evaluation of the economic policy of respective governments during the period and assessment of the effect of political reasons on the development of government debt. It also comprises a comparison of the situation in the Czech Republic with the situation in certain post - communist states. The theoretical part describes main notions the thesis deals with. Eventually it presents thoughts of selected economists on the economic policy. The practical part carries out analysis of the development of government debt in respective periods focusing on revenues and expenses, and the development of selected macroeconomic indicators. Evaluation of the economic policy of respective governments is also included. In its conclusion the thesis assesses an effect of political reasons on the amount of the government debt in view of relevant theories and hypotheses. The analysis showed that under the studied circumstances only one of the hypotheses became evident, namely that a weak position of the government leads to remarkable budgetary deficits.
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The effect of investment in tertiary education on gross wages in the region Prague
Diessner, Daniel ; Chytil, Zdeněk (advisor) ; Babin, Jan (referee)
The aim of this work is to determine whether and how higher education affects gross wages. The theoretical part focuses on the theory of human capital, especially investment in education. The theory posits that a higher investment in human capital leads to higher yield, higher wages. The validity of this concept will be tested on the group of respondents who entered the labour market at the turn of millennium. Concentration of candidates with tertiary education in this period has risen considerably, which could cause an imbalance in the labour market. The practical part is based on the work of Mincer (1974). I used Mincer Earnings Function as a basis to build regression model. Partial aim is to prove the declining rate of return on investment in tertiary education using Mincer Equation.
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Analysis of the Economic Development of BRICS Countries in 2007–2015
Berka, Kryštof ; Procházka, Pavel (advisor) ; Dyba, Karel (referee)
The aim of the bachelor's thesis is economic development assessment among and within BRICs countries in the context of developed world during 2007-2015. Based on yearly panel data, an analysis for following macroeconomic indicators was carried out: gross domestic product, inflation rate, unemployment rate, current account on the balance of payments, exchange rate. The profound analysis of selected indicators is instrumental in the comparison of member states and is supplemented by the comparison of BRICs and G6. Based on its evidence, I come to a conclusion that the BRICs as a whole succeeded in establishing as a strong global actor. That has been achieved with the help of global financial crisis, but also with regard to the economic policy implemented in 2007-2015. As a result, GDP of BRICs in terms of GDP of G6 achieved stable growth rate leading to its increase by 52 %. Besides providing main findings, outcomes of this thesis enable to identify main weaknesses and strengths of BRICs economies affecting the prospects for continuance of stable economic growth.
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Fiscal rules in selected EU countries between 2004-2015: sensible method for consolidation of public finances or fad of politicians?
Veselý, Lukáš ; Strejček, Ivo (advisor) ; Chmelová, Pavla (referee)
The subject of fiscal rules is very topical issue. The rise of public debt in certain developed countries resulted in what is sometimes called "debt crisis". Debt of those countries which is higher than their annual gross domestic product is viewed as unpayable by some economists. The main objective of this thesis has been to prove or disprove hypothesis that the fiscal rules studied in this paper are an effective solution for public finance consolidation. This verification was based on the analysis of fiscal rules functioning in selected countries between 2004 and 2015. As per results of analysis the paper aims to give recommendations for the Czech financial constitution proposal. The actual results of inquiry proved the hypothesis. Well-chosen fiscal rules are the right way towards fiscal consolidation, provided they are observed. Fiscal rules making thus requires an emphasis to be placed on the well-formulated exit clauses altogether with prospective sanctions. The current Czech financial constitution proposal is built on the correctly picked fiscal rule type, although the reference value lacks economic sense and it would not lead, with a high degree of probability, towards fiscal consolidation.
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Creation and optimalization Facebook campaign for specific e-shop
Karkošová, Martina ; Zamazalová, Marcela (advisor) ; Stříteský, Václav (referee)
This bachelor thesis Creation and optimalization facebook campaign for specific e-shop is about marketing using of social network - Facebook, focusing on e-commerce Rodinnebaleni.cz. The thesis is divided into theoretical and practical part. The theoretical part is about the Internet marketing, social networks, Facebook and advertising on it. In the practical part I will deal with the creation of an advertising campaign for e-commerce rodinnebaleni.cz on Facebook. Individual results will be evaluated according to the PNO indicator. According to the results we will see how each ad set is effective. The measures for optimalization leading to the highest possible performance of the campaign gonna be established.
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Makroekonomický dopad mateřské (a rodičovské) dovolené ve srovnání České Republiky s Brazílií
Kalkusová, Marie ; De Castro, Tereza (advisor) ; Neumann, Pavel (referee)
This thesis aims to estimate the macroeconomic impact of maternity and parental/paternal leave in the Czech Republic and Brazil. In addition, the thesis stresses out the costs of Czech model application to Brazil and vice-versa. The first chapter brings a theoretical framework. It compares the analyzed policies in both countries and introduces the relevant terms. The second chapter estimates the costs of maternity and parental/paternal leave related to public expenditure and GDP for the years 2005-2014 and brings own simulation model for Czech model application to Brazil and vice-versa. The third chapter analyses the inefficiencies and suggest possible mitigation. The results show the costs of 0.71% of GDP and 1.66% of public expenditure in the Czech Republic and 0.50% GDP and 2.27% of public expenditure in Brazil in 2014. The Czech model applied in Brazil would be very costly and the opposite scenario would lead to the decrease of macroeconomic burden in the Czech Republic. The thesis also analyzes the influence of maternal and parental leave in other areas, such as labor market, where the current structure may penalize Czech women in long term. By this analysis, the thesis contributes to the current debate about the impact, the length and costs of maternity and parental leave.
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Content Marketing for Lead Generation in B2B Educational and Consulting Services
Nykodýmová, Barbora ; Zamazalová, Marcela (advisor) ; Pospíchal, Tomáš (referee)
The aim of this thesis is to acquaint the reader with the issue of content marketing for generating leads and information about potential customers, then to analyze and offer some recommendations for its further use among B2B suppliers of educational and consulting services. The theoretical part discusses three key topics: the specifics of the services and B2B sector; content marketing and the reasons for its inclusion in marketing strategy; and the issue of lead generation as a possible metric of content marketing and sales tool. The practical part of the thesis approaches this topic from the perspective of four representatives of service suppliers, complemented by a point of view of the mediate company IVITERA. This company brings together one of the largest B2B communities in the services sector on the Czech market within its (especially online) media projects. Research was conducted through individual interviews with representatives of all five companies and by an analysis of secondary data, leads and keywords provided by the mediate company.
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