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Operational Risk and Scenario Analysis as One Method of Its Management
Ondřich, Libor ; Blahová, Naděžda (advisor) ; Soukeníková, Lucie (referee)
Práce se zabývá problematikou spojenou s rozšířením konceptu kapitálové přiměřenosti o prvek operačního rizika. Rámcově popisuje novou basilejskou dohodu Basel II a způsob, jakým je do ní operační riziko zasazeno. Detailněji pak popisuje nejpokročilejší přístup pro výpočet kapitálového požadavku k operačnímu riziku, tzv. AMA přístup. Na závěr je podrobně charakterizována jedna ze složek nejpokročilejšího přístupu, analýza scénářů, pomocí které je také vypočítán kapitálový požadavek a identifikovány některé kvalitativní dopady na modelovou banku.
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Implementation of Lean Six Sigma in Catering
Marek, Petr ; Martínez, Felipe (advisor) ; Mejdrech, Vlastimil (referee)
The aim of the thesis is to suggest recommendation to optimize and increase efficiency in a process of catering ordering in a company Express Deli by using methods of lean six sigma. The work is built as real project od lean six sigma using some methods of the methodology lean six sigma. In the theoretical part of the thesis, methods of lean six sigma used in the practical part, are described. These methods are mainly methods of process mapping. Each chapter is a step of DMAIC methodology. Core part of the thesis is process mapping at a customer side, so in the other part there are all recommendations directly focused on customers requirements. The results of the work are suggested proposals for process improvement. Some of them were implemented during the project.
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The possibilities of influencing walking stereotypes with botulinum toxin
Kolářová, Edita ; Angerová, Yvona (advisor) ; Pochylová, Barbora (referee)
Title: The possibilities of influencing walking stereotypes with botulinum toxin Abstract: The thesis is focused on finding opportunities to influence the walking stereotype of patients suffering from spasticity of the lower limbs by botulinum toxin. The aim of thesis is to compare the quality of walking stereotype of these patients before and after the application of botulinum toxin by using a standardized test intended to evaluate the walk and based on the results to evaluate the effect of botulinum toxin on the walking stereotype. While reading the theoretical part the reader is familiar with the basic concepts related to the problems such as spasticity, botulinum toxin and walking stereotype. The scales evaluating the muscle tone are subsequently described (The Modified Ashworth scale, The Tardieu Scale) and of course the scales evaluating the walking stereotype are also mentioned (Rancho Los Amigos Gait Analysis Form, Gait Assessment Rating Scale, Rivermead Visual Gait Assessment, Tinetti Balance And Gait Evaluation). Scales evaluating the walking stereotype are also described in detail at thesis, their pros and cons are highlighted and upon the preferences of the author, one of these scales is selected to be applied in the practical part. The practical part is composed of case studies of two patients...
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Orienteering club support system
Buk, Jindřich ; Vojíř, Stanislav (advisor) ; Sklenák, Vilém (referee)
Nowadays, an increasing number of processes and life situations is getting IT support. Often the use of the Internet aims to accelerate and simplify existing processes. In addition, there is a big area of social networking that can be complementary. This thesis deals with the possibilities of using web technologies to support the running of a club and its subsequent development. Indeed, the club has the potential to simplify and automate many processes which previously have been carried out by someone in person. It has also a potential to use social networks for its publicity and development. The aim is to first determine what areas of the clubs operations are the most appropriate to be supported by any information system. Another objective is to find out how other clubs already integrate any information systems. The final objective is to design and create a specific application. The first two objectives are addressed through a survey among the leaders of the biggest Czech clubs. Indeed in these clubs, the use of automation and simplification of existing processes could have a great potential. The proposal for a specific application is then based on the previous survey and the field experience of the author. While serving many existing processes in running the club, the proposed application adds many elements of social networking.
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The possibilities and conditions for the use of tools for analyzing customer behavior on social networks
Horák, Vít ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee)
The thesis deals with free tools that can be used to analyze customers of SMB e-commerce enterprises on the social network Facebook in order to increase their competitiveness within the social network. The theoretical part focuses on defining key terms, distinguishes types of social media and describes present social networks situation in world and in the Czech Republic from a users perspective and in the Czech Republic also from an enterprises perspective. Furthermore, the theoretical part also deals with possibilities that social networks can offer to the SMB enterprises. And as well it identifies different types of analytical tools that can be used for purposes of monitoring customers or analysis of customers. In the beginning of the practical part there is introduced the company Dobrutka.EU s.r.o. (the e commerce B2C company). Afterwards is presented the analysis of the survey about how SMB companies that operate the best Czech e-shops monitor and analyze their activities and customers from the social network Facebook. Subsequently there is handled the selection of appropriate tools for SME companies, which are also analyzed in the following chapter. At the end of the practical part there is practical application of knowledge from the thesis to Dobrutka.EU s.r.o. through the design and pilot deployment of appropriate procedures and analytic tools, whose effectiveness is evaluated at the end of chapter. The main benefit is in act of finding and verification of free tools and effective method that allows for detailed analysis of company customers even for micro companies and thus also effectively achieve positive economic results even in emerging facebook presentations.
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The Value of CSR for Czech Consumers
Faradji, Elise ; Štěrbová, Ludmila (advisor) ; Seror, Patricia (referee)
Nowadays consumers purchasing behavior is influenced by new factors such as the social and environmental implication of companies. This is why Corporate Social Responsibility (CSR) is a growing trend which companies need to look after carefully. However implementing an efficient CSR strategy is a complex process for corporations; especially since the core concept of CSR remain quite blurry. The goal of this study is to analyze the perception of consumers towards CSR to find out about the value creation that CSR produce for consumers and its impact on their purchasing behavior. This paper will ultimately help companies to implement their CSR strategy more efficiently. This study aims to contribute by conducting an in-depth analysis of consumers attitudes and behavior towards CSR. If most of researchers are using a quantitative approach this study means to deal with the issue with a qualitative perspective. Indeed twelve semi-structured interviews will support the findings. On top of those practical and physical interviews some theoretical knowledge will be added to the construction of the argument especially to bring a framework that shows the importance of all types of value creation (functional emotional and social). The findings of the thesis emphasize the facts already proven by other researchers; value creation is fundamental to make consumers care about CSR. However the study will show how much skepticism towards CSR can impact negatively consumers purchasing behavior. The research will help companies implementing more successful CSR strategy and develop new solutions to reach customers and influence their purchasing behavior through the creation of value for them.
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Strategic analysis of Plzeňský Prazdroj, a. s.
Jirásková, Žaneta ; Dvořáček, Jiří (advisor) ; Mareš, David (referee)
The aim of this thesis is to do strategic analysis of Plzeňský Prazdroj, a. s. and to provide some recommendations for the further development of company. To achieve this goal, it is necessary to conduct external and internal analysis, which will provide a comprehensive view of the environment, in which the company operates. The work is divided into theoretical and practical part. The theoretical part defines the basic methods and techniques that are then applied to an analyzed company.
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Analysis of communication strategy of Red Bull Czech Republic
Syrovátková, Anežka ; Mikeš, Jiří (advisor) ; Homolka, Pavel (referee)
In my thesis I focused on the analysis of communication strategy of Red Bull Czech Republic, specifically on advertising, communication at the point of sale, public relations and media communications, opinion leaders program, event marketing and digital communications. I started from global communication strategy represented by Red Bull Media House and I have examined, how this strategy is implemented at local level. For this analysis, it was also necessary to analyze market of energy drinks in the Czech Republic, as it stands under the category of soft drinks and what position takes Red Bull. Based on these analyzes, I evaluated pros, cons and suggested possible improvements.
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Serverless single page application in JavaScript
Zikmund, Marian ; Pecinovský, Rudolf (advisor) ; Suchan, Vladimír (referee)
The goal of this thesis is to design and develop a framework for building modern single- page application in the JavaScript programming language and describe this approach to development. The work also contains the documentation for a more comfortable use and customization. The content is divided into eight chapters. The introduction is followed by the retrieval of information resources, including the specifics of the JavaScript programming language and explanation of the formation of single-page application. The description of the basic principles of their functioning, motivation and justification, when and why this approach is appropriate is also included. The work is primarily focused on the issue of single-page application, for which the use of the JavaScript programming language is crucial. For this reason, this work provides a whole chapter about this programming language, also including a description of its history and role in the context of others. Below are the common characteristics of single-page applications frameworks, built on top of the library ReactJS, whose formation is engaged in the following chapter. The developed framework also contains the user guide. The practical outcome of this work is an open source framework for creating serverless single-page applications, which is due to its architecture and documentation appropriately adaptable.
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Doing business while studying
Kopecká, Adéla ; Kašparová, Eva (advisor) ; Novák, Pavel (referee)
This thesis is written about factors, which leads people doing business while studiing. It is more actual then ever and it is more and more popular between people. This thesis tries to find out which factors are important, that student starts his/her own business. This thesis is devided to two parts. the first one is teoretical and second one is practical. Teoretical part is about business and motivation. The aim of second part is to identifie and examine factors of motivation doing business, analysis of current situation in Czech republic and analysis of business support also in Czech republic and abroad.
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