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Products dealing in the firm
ŘEHOUŠEK, Jan
Analysis of sales and level of stocks of finished products. Analysis of structure of selling and assessment of turnover and dealing finished products in the firm. Inventory management, ABC analysis, optimisation and materials norm. Cost calculation, pricing and sales condition. The proposal for formation the stocks of finished goods in the warehouse. Implementation the method Kanban for finished goods. The proposal for addition of in-house directives and guidelines
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SCRUM methodology and its uses in the innovation process of the company
Krbušek, Adam ; Gála, Libor (advisor) ; Bígl, Martin (referee)
Diploma thesis deals with SCRUM methodology and its uses in innovation management. The main objective of the thesis is creation of a specific framework which will enable to use SCRUM methodology in the innovation process. The thesis is divided into three parts. The first part presents theoretical framework important for the main research. This part contains literature review and research dedicated to the SCRUM methodology and innovation process. The second part of the thesis deals with mapping of the SCRUM methodology to Hladik's innovation process. This part also contains own design of the innovation management process. The third part of the thesis is dedicated to the case study. The case study uses described innovation management process for verification of the hypothesis saying that is possible to use SCRUM methodology in the innovation process. The author's contribution lies in creation of a framework which provides agile alternative to the classical innovation management models.
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Internal equity principle in the context of company strategy
Kopecký, Martin ; Nový, Ivan (advisor) ; Háša, Stanislav (referee) ; Blažek, Ladislav (referee)
The thesis deals with the scientific problem of the link between the strategic management and the compensation system using the principle of internal equity. The work is based on two pillars, namely the qualitative research and own proposed solution. The first part of the thesis describes the qualitative research and the possibilities and the synergistic effects of linking business strategy and compensation system. The qualitative research is performed as a multi-case study and investigates the phenomenon in the practice of three companies from various markets (the Czech Republic, Slovakia and Bosnia and Hercegovina) and industries (finance, IT/Telco and FMCG). The research tries to find answers to the four research questions: How does business strategy influence compensation process? How can compensation support the realization of a business strategy? How can business strategy be linked with a compensation system within the principle of internal equity? How can compensation reinforce the strategic function of the human resources management? The research is based on the study of theoretical sources as well as on practical fieldwork. The qualitative research itself uses qualitative research methods for data collection, such as observations, questionnaires, and document analysis. The population questioned was top managers, line managers and representatives of HR department. In total, 142 interviews were performed by a single person. The collected data were analyzed and the triangulation was applied. The findings were summarized and generalized into a final report that brings answers to the research questions above. The research brings valuable findings used in the second, design part of the thesis. The own proposed solution consists of two main models. The first one is a simplified scheme of the compensation system and the second one is a model of strategic segmentation of jobs. The first model could be used successfully in the business practice as well as in education. The second model of the strategic job segmentation brings answer to the question of synergistic linking of business strategy and the compensation system within the principle of internal equity. The model brings valuable findings and a foundation for further theoretical research and its further development. The model also brings practical solution to the design of related policies and processes in the strategic management of human resources. By the design of both proposed models the main objectives of the thesis were achieved.
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Brand marketing strategy, men´s clothing brand Stones by Steilmann
Pařez, David ; Zadražilová, Dana (advisor) ; Khelerová, Vladimíra (referee)
The aim of my bachelor ´s thesis Brand marketing strategy, men ´s clothing brand Stones by Steilmann Praha is to undertake marketing research of brand and its subsequent evaluation and suggest modifications of marketing brand strategy. The first part deals with consumer issues and consumer behavior, describes what is the brand and its history, defines the brand identity, brand image, awareness and the way of increasing brand value. Further I mention particular steps of the process of the strategic brand management. At the beginning of the following section is the analysis of the current situation on the Czech market with the men´s fashion, introduction of the brand Stones and its history, and description of the competitors. In the next part there is SWOT and marketing mix analysis. Another part of my thesis is marketing research of the brand Stones and evaluation of research results. In the final part I suggest modification of the marketing brand strategy with respect to the survey results.
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Key sequence in the films of directors who work with long sequence shots and with stylization
Ruzyak, Pavel ; BERNARD, Jan (advisor) ; KLEPIKOV, Milan (referee)
This thesis wants to explore long shots alongside with stylization in cinema.
Through three directors are explored possibility and problematic of cinematographic expression through long shots and stylization. Stylisation is connected mainly with mis-en-scène and particular aspects of it – acting, film decoration/props, film space, film sound,...
The terms stylisation and long shot (plan-séquence) are analysed and explored on its own and in the films of the chosen directors.
The main analysed directors are Andrei Tarkovsky, Carl Th. Dreyer and Béla Tarr and their three films (in the same order) - Sacrifice, Gertrud and Satantango.
The chosen directors are from my point of view the best example of the use of stylisation and long shots due to their artistic clarity and coherence.
I try to base this work mostly on my own analysis and thoughts about long shots and stylisation based on the literature, films and my own film works, although I also use quotations from directors/authors and quotations from theoretical works.
The thesis in its form is closest to the analytic and essay study.
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Scream and Silence
Štefaňák, Ondřej ; NEBESKÝ, Jan (advisor) ; KORČÁK, Jakub (referee)
The work aims to examine the artistic expressionist tendency, manifested in expressionist drama and theater practice. In the first part, the author focuses on the origin and the direction of its general manifestations in arts and the historical context of expressionism. The author also attempts to highlight the features of expressionism in drama and contemplates the methods of expressionist artists in theater. In the second part, the author reflects his own experience of the production of an early expressionist text ''Spring’s Awakening''. He analyzes the text's dramaturgical potential and creates the basis for the theatrical production. He describes the creation of the staging as an audio-visual and scenic solution, where the particular focus is on the stylization of actors. Finally, the author tries to capture the essence of expressionism in a broader sense, as a peculiar way of expression for the artist.
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International trade in a Kraft paper intended for contact with food
Vodičková, Martina ; Regnerová, Olga (advisor) ; Zdeněk, Zdeněk (referee)
The master´s thesis deals with international trade with packaging paper intended for contact with food.
The theoretical part concentrates on packaging types and functions, the history of the paper industry in the Czech Republic and the world market with packaging paper intended for contact with food. The legislation of each country is very important for this type of business, therefore the legislation in selected countries is briefly described, including internationally regarded certification.
In the practical part the author analyses the sales of the company Mondi Štětí a.s. in the years from 2010 to 2012 and defines countries with the highest purchasing of packaging paper for end-use with food contact.
The third part is devoted to evaluation of the market and the way the company trades on the market. There are contained proposals for optimization leading to the acceleration of trade in this commodity
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Intrusion Detection in Network Traffic
Homoliak, Ivan ; Čeleda, Pavel (referee) ; Ochoa,, Martín (referee) ; Hanáček, Petr (advisor)
Tato práce se zabývá problematikou anomální detekce síťových útoků s využitím technik strojového učení. Nejdříve jsou prezentovány state-of-the-art datové kolekce určené pro ověření funkčnosti systémů detekce útoků a také práce, které používají statistickou analýzu a techniky strojového učení pro nalezení síťových útoků. V další části práce je prezentován návrh vlastní kolekce metrik nazývaných Advanced Security Network Metrics (ASNM), který je součástí konceptuálního automatického systému pro detekci průniků (AIPS). Dále jsou navrženy a diskutovány dva různé přístupy k obfuskaci - tunelování a modifikace síťových charakteristik - sloužících pro úpravu provádění útoků. Experimenty ukazují, že použité obfuskace jsou schopny předejít odhalení útoků pomocí klasifikátoru využívajícího metriky ASNM. Na druhé straně zahrnutí těchto obfuskací do trénovacího procesu klasifikátoru může zlepšit jeho detekční schopnosti. Práce také prezentuje alternativní pohled na obfuskační techniky modifikující síťové charakteristiky a demonstruje jejich použití jako aproximaci síťového normalizéru založenou na vhodných trénovacích datech.
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Methodology of the Cooperation between the Director and Actor and Contermporary Theater Practice
Glogrová, Kateřina ; BURIAN, Jan (advisor) ; HRBEK, Daniel (referee)
The thesis deals with the cooperation between the director and actor during individual phases of the staging process as they appear in everyday theatre life. The indiviual phases of the staging process are supplemented by the author's own experience with managing the actors, which she gained especially in the course of her studies at the Drama Faculty of AMU. The second part of the thesis investigates the issues of inner truthfulness and the possibilities of its achievement within the production of a play. As a part of collecting the material for the thesis, the author conducted a research, which included interviews with three professional directors - Hana Burešová, Ladislav Smoček and Štěpán Pácl, whose methods of work are described. In the final part of the thesis the author states that it is difficult to draw general conclusions about the cooperation between the director and actor because it is always of subjective nature. The issue of inner truthfulness is similarly difficult to generalise. Due to the multiplicity of options, however, neither of them loses attractiveness for further research.
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Selection of the optimal financing housing for selected client
HOLÝ, Hubert
At the beginning of the thesis I am focused on gathering information on mortgage loans in the current financial market. At the beginning of the chapter on mortgage credit, I will discuss dividing the mortgage loans. I draw up a detailed procedure that has everything a client to do to get a loan, what are the procedures in banks and what banks need to know information about the client. The next chapter will bring information on building savings and conditions, which the client must satisfy in order to get a loan from the savings. Also characteristic of this product. In the last chapter of the theoretical part of the introductory acquainted readers with investments in mutual funds and bring their individual characteristics and procedures for negotiation. In the practical part will deal has particular offering selected companies, which will be compared using the methods of multi-criteria decision. The work is divided on the analysis of mortgage loans, building savings and investment products. Information from these analyzes will also be used for application to a specific customer with specific requirements for housing. From the client I find out any information about his wishes and requirements for their future with regards to housing. The client chooses the aspects that are most important for him and the order in which they should be respected. It is for this reason that it is often not important final amount that the client pays for the loan, but for him the current situation in life more important monthly installment. Finally, the client selected the optimal variant, as can finance their own housing.
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