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Ion beam analysis in material research
Bočan, Jiří ; Macková, Anna ; Malinský, Petr
In 2005, a new accelerator Tandetron 4130 MC produced by HVEE, The Netherlands, unique in the Czech Republic, was installed in the Laboratory of Nuclear Analytical Methods at the Nuclear Physics Institute. During the whole year 2006, construction and development of two beamlines and four experimental setups for the nuclear analytical methods proceeded. These methods namely are RBS (Rutherford Back-Scattering), TOF-ERDA (Elastic recoil detection analysis with time-of-flight measurement), ion implantation and RBS-channeling. The first three methods are presented in detail in this article.
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Marketing Plan of MAGICAM HD SOLUTIONS, Ltd
Pařízek, Aleš ; Hesková, Marie (advisor) ; Harantová, Monika (referee)
The main goal of the bachelor study is to create functional marketing plan for year 2017 that is consistent with the existing long-term marketing strategy. This thesis is created for use in business company MAGICAM HD SOLUTIONS Ltd. The core of the thesis is devided into theoretical and practical part. The first part laid the foundations basis of the terms used in the marketing planning, it is described the relationship marketing strategy, plan and tactics and role in the functioning of the marketing plan of the company. The second part contains the characteristics of the company, the analysis of external and internal factors affecting the company, SWOT analysis, setting goals and designing procedures by which the company will achieved set go-als. The practical part also contains specific steps in the action programs and timetable. Finally the thesis evaluates individual parts and contribution to the company.
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Analysis of real and nominal convergence of the Visegrad Group in the years 2000-2015
Wikturna, Jan ; Strejček, Ivo (advisor) ; Zamrazilová, Eva (referee)
This Bachelor thesis is focused on a macroeconomic analysis of the process of the real and nominal convergence of the Visegrad Group countries to the old member states of the European Union, called EU-15 during the period of 2000-2015. The objective of the analysis is to confirm or disprove the hypothesis that in the selected period there is a convergence of the economically backward V4 countries with the advanced EU-15 countries and to highlight the factors that are behind the narrowing of the gap in economics and price levels. The theoretical part deals with the ways in which we measure and compare the economic performance and economic level, and explains the different approaches of the problem of economic growth and the subsequent catching up effect. The practical part is focused on a comparison of elected macroeconomic indicators and reference is made to the selected factors to determine whether, and for what reasons, the economic convergence of these selected countries made towards the developed countries of the EU-15. The analytical part confirms the ongoing process of the real and nominal convergence throughout the period, but its course is varied during different times of the period. In conclusion, it is found that the rate varied by the convergence processes and in fact positively affected the V4 countries, that joined the European Union. The incoming dynamics of the convergence, especially the prices, were significantly disrupted by the economic crisis.
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The possibilities and conditions for the use of tools for analyzing customer behavior on social networks
Horák, Vít ; Molnár, Zdeněk (advisor) ; Měsíček, Libor (referee)
The thesis deals with free tools that can be used to analyze customers of SMB e-commerce enterprises on the social network Facebook in order to increase their competitiveness within the social network. The theoretical part focuses on defining key terms, distinguishes types of social media and describes present social networks situation in world and in the Czech Republic from a users perspective and in the Czech Republic also from an enterprises perspective. Furthermore, the theoretical part also deals with possibilities that social networks can offer to the SMB enterprises. And as well it identifies different types of analytical tools that can be used for purposes of monitoring customers or analysis of customers. In the beginning of the practical part there is introduced the company Dobrutka.EU s.r.o. (the e commerce B2C company). Afterwards is presented the analysis of the survey about how SMB companies that operate the best Czech e-shops monitor and analyze their activities and customers from the social network Facebook. Subsequently there is handled the selection of appropriate tools for SME companies, which are also analyzed in the following chapter. At the end of the practical part there is practical application of knowledge from the thesis to Dobrutka.EU s.r.o. through the design and pilot deployment of appropriate procedures and analytic tools, whose effectiveness is evaluated at the end of chapter. The main benefit is in act of finding and verification of free tools and effective method that allows for detailed analysis of company customers even for micro companies and thus also effectively achieve positive economic results even in emerging facebook presentations.
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On possible approaches to detecting robotic activity of botnets
Prajer, Richard ; Palovský, Radomír (advisor) ; Pavlíček, Luboš (referee)
This thesis explores possible approaches to detecting robotic activity of botnets on network. Initially, the detection based on full packet analysis in consideration of DNS, HTTP and IRC communication, is described. However, this detection is found inapplicable for technical and ethical reasons. Then it focuses on the analysis based on network flow metadata, compiling them to be processable in machine learning. It creates detection models using different machine learning methods, to compare them with each other. Bayes net method is found to be acceptable for detecting robotic activity of botnets. The Bayesian model is only able to identify the botnet that already executes the commands sent by its C&C server. "Sleeping" botnets are not reliably detectable by this model.
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Analysis of communication strategy of Red Bull Czech Republic
Syrovátková, Anežka ; Mikeš, Jiří (advisor) ; Homolka, Pavel (referee)
In my thesis I focused on the analysis of communication strategy of Red Bull Czech Republic, specifically on advertising, communication at the point of sale, public relations and media communications, opinion leaders program, event marketing and digital communications. I started from global communication strategy represented by Red Bull Media House and I have examined, how this strategy is implemented at local level. For this analysis, it was also necessary to analyze market of energy drinks in the Czech Republic, as it stands under the category of soft drinks and what position takes Red Bull. Based on these analyzes, I evaluated pros, cons and suggested possible improvements.
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University of South Bohemia students' knowledge of the first aid theory
MALANÍKOVÁ, Jana
This work is separated into two main parts, the theoretical part and the research. In the first part the reader is familiar with teoretic knowledge of the first aid. I thought it is absolutely necessary to mention here the definition of the first aid , basic first aid theory consisted of the laic aid and the technical one. This work also correctly describes the latest techniques of cardiopulmonary resuscitation at adults . The second chapter is a small reminder of a history of the Red Cross. This chapter contains information about the beginnings of the Red Cross, as was the case with the founding of the Red Cross in the Czech Republic, dats about the International Movement of Red Cross and Red Crescent Societies and basic information about the possibillities of the first aid training. The fourth chapter is devoted to the basic principles of treatment for some life -threatening conditions such as: shock, unconsciousness, fractures, bleeding and how to call EMS. To learn about the accessibility and the clarity of the information of the first aid at the same time, I tried to borrow from the various information sources. According to the information, I decided to include above- mentioned theory in the theoretical part of the work. The second part relates the research , which has been established for one primary objective : to find out knowledge of the theory of the first aid. The research was conducted at selected colleges JCU, questionnaires were completed by 159 students. I chose respondents from these faculties intended to find the information just at these students because they represent a particular age group but also the various sectors of human activities. I further modified the sample random with the same proportion of students from the various faculties in the number of 100 respondents. There was chosen a quantitative method for this research. The necessary dats were collected by using an anonymous questionnaires. A structured questionnaire (see Appendix 1) contained a total of 22 questions focused on the theoretical knowledge of the first aid of JCU student. I processed the dats to confirm or refute the hypotheses in advance. Evaluation of dats was carried out using statistical random selectio , contingency tables and the results were set out neatly into the graphs. The results were processed in the Microsoft Office Excel 2010 programme. The statistical evaluation of the research has shown that the average knowledge of all faculties are balanced.
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Usage of the IONIC framework for development cross-platform mobile application
Gruda, Pavel ; Buchalcevová, Alena (advisor) ; Zapadlo, Jaroslav (referee)
The aim of the thesis is to analyse framework IONIC and determine the suitability of this framework for cross-platform mobile development. The intent of the theoretical part is to analyse the current market, introduction to the mobile development and a description of the framework IONIC and related technologies. The practical part deals with the analysis and design mobile application PowerFLOW, describing the implemented mobile application and sample code. The last part is about framework IONIC evaluation based on set criteria. The evaluation rating was determined on the experience gained during the implementation of mobile application PowerFLOW. There are also listed personal experience of the implementation. Based on this thesis the IONIC can be recommended as the framework for cross-platform mobile development.
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Analysis and design of intranet structure
Novák, Miroslav ; Pour, Jan (advisor) ; Šedivá, Zuzana (referee)
Nowadays, Intranet is an inseparable part of every company, notwithstanding of their size or field of activity. Both, in my work and personal life, I often come across different intranets that usually do not get a positive response. But they usually have the same source of the problem, which is based on their wrong structure. This is why is chose this topic for my thesis. The goal of my thesis is to perform an analysis of an existing intranet of a particular company and subsequently create a design of the intranet new structure using the card-sorting method. This thesis primarily represents a generalized method of how to proceed during such realization and which areas to look into. Theoretical part of this thesis covers the topics of information architecture and also the term intranet itself, where the most frequent issues I came across in the intranets are pointed out. Practical part covers the analysis itself, where I focus on the structure of the existing intranet, categorization of its content, connections with other systems, customization, permission management, surveys of contentment, and intranet usage. The analysis is performed manually by scanning through the existing intranet of the company, since other methods or approaches could not be applied due to technical limitations or insufficient permis-sions. Based on the outputs of the analysis, web categorizations and the card-sorting method, a design of a structure of the new intranet has been proposed. The design itself is a demonstration of the method how to approach the new intranet design.
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Možnosti využití sociálních sítí pro podporu podnikání v autoservisech
Mischaniuk, Mykhailo ; Molnár, Zdeněk (advisor) ; Gála, Libor (referee)
The diploma thesis deals with the problem of using social networks in the field of car repair services. The primary aim is to provide the recommendations for businesses in a structured way on how to better utilize these networks to get better competitiveness. This work is divided into three parts. The first theoretical part deals with basic description of networks and their statistics. This part also covers some basic tools that we can use to analyze and maintain social network platforms. The second analytical part deals with competitive analysis in car repair services and gives an overview of the most popular Runet social network platforms. The third practical part provides structured view on all important aspects of social platform maintenance and behaviour. In this section, you can find the description of various views and the recommendations I give to the specific car repair service.
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