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Development of selected small towns with using available support programmes
VOPELKOVÁ, Marcela
The aim of thesis ,,Development of selected small towns with using available support programmes" is to evaluate the present situation of selected small tors and a proposal for their further development by using available support programmes. The theoretical part of the thesis is focused on explanation of all concepts of these small towns and the practical part includes a analysis of received subsidies and their total evaluation and other potential projects for the development of selected towns with using available support programmes.
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Unconvential monetary policy adopted by ECB and FED in 2008-2015
Pörner, Marek ; Šetková, Lenka (advisor) ; Ševčíková, Michaela (referee)
The main aim of this thesis is to analyse the accomplishment of the goals set, namely those of the selected unconventional monetary policies approved by the Federal Reserve System and the European Central Bank in response to the last financial crisis. With the FED the attention is focused on Quantitative Easing, whereas with the ECB it is focused on the programmes called Enhanced Credit Support, SMP, OMT and EAPP. Important parts of this thesis are also the explanation of the transmission mechanism of the unconventional monetary policy, the evaluation of macroeconomic impacts of these non-standard tools, the comparison of procedures of the two monitored central banks, but mainly the analysis of selected risks related to those tools. The principal method was an empirical analysis supported by economic studies dealing with the issues mentioned above. In the thesis it was discovered that the individual goals of the monitored programmes were achieved (with the exception of the SMP). With the programme EAPP no conlusion can be drawn because the programme has not been finished yet. Nevertheless, these non-standard tools bring certain risks such as a creation of a bubble in the markets of assets, a redistribution of wealth, a spillover effect, etc. For that reason it will be possible to evaluate the overall effect of the unconventional monetary policies only after a longer time period.
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Orienteering club support system
Buk, Jindřich ; Vojíř, Stanislav (advisor) ; Sklenák, Vilém (referee)
Nowadays, an increasing number of processes and life situations is getting IT support. Often the use of the Internet aims to accelerate and simplify existing processes. In addition, there is a big area of social networking that can be complementary. This thesis deals with the possibilities of using web technologies to support the running of a club and its subsequent development. Indeed, the club has the potential to simplify and automate many processes which previously have been carried out by someone in person. It has also a potential to use social networks for its publicity and development. The aim is to first determine what areas of the clubs operations are the most appropriate to be supported by any information system. Another objective is to find out how other clubs already integrate any information systems. The final objective is to design and create a specific application. The first two objectives are addressed through a survey among the leaders of the biggest Czech clubs. Indeed in these clubs, the use of automation and simplification of existing processes could have a great potential. The proposal for a specific application is then based on the previous survey and the field experience of the author. While serving many existing processes in running the club, the proposed application adds many elements of social networking.
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Graphic design of mobile application and mobile website
Fausek, Roman ; Šedivá, Zuzana (advisor) ; Pražský, Petr (referee)
This thesis describes process of developing fully responsive websites. It is focused on decision-making process for selecting the right online presentation of the project or company, individual pitfalls and creation. Creation is then demonstrated on a fully responsive website that relies on knowledge gained in the theoretical part. The goal is to focus on individual differences of mobile devices and their software in conjunction with the development of applications and websites. The output is fully responsive web based on gained experiences from the theoretical part.
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Analysis of success factors of the company
Nguyen Hai, Phong ; Neumaierová, Inka (advisor) ; Petrůj, Šimon (referee)
The main goal of the thesis is to analyze a business project TamTam. The partial aim is to confirm respectively to refut the presumptions that were set by the co-founders of the project. Another goal is to evaluate the feasibility of the current strategic plan. If the current strategic plan shows to be unfeasible, an alternative strategic plan with a different business model will be proposed. The theoretical part describes the methods which are used in the practical part. The practical part analyzes the market with Vietnamese entrepreneurs. The companys financial position will also be evaluated with suggestions for improvement. In the last chapter, an alternative strategic plan is drafted and recommended. Analytical conclusion of the alternative strategic plan is measured against ROE, EVA, net present value and SWOT analysis.
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Factors of Success of a Crowdfunding Campaign within Scope of the Czech Internet
Pekárek, Jan ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
Crowdfunding is a way of financing a project when money is raised from a large number of small contributors. The main objective of this thesis is to identify key contributing factors of success of a crowdfunding campaign based on statistical analysis of projects on HitHit.cz. As a further contribution, this thesis aims to provide recommendations on how to create a successful crowdfunding campaign, as well as to review characteristics associated with the biggest crowdfunding portals in the USA and Czech Republic.
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Chytrá a udržitelná města v kontextu vědecké a inovační strategie EU
Horniecká, Marie ; Žamberský, Pavel (advisor) ; Procházková Ilinitchi, Cristina (referee)
The thesis explores how the EU support to research and innovation towards urban sustainability is designed, what the existing EU intiatives striving for achieving smart and sustainable cities are. The analysis of theoretical approaches forms the basis for developing the definition of smart and sustainable city for the purpose of this thesis. An overview of the principal EU strategic documents which address urban sustainability together with European networks is provided in order to demonstrate the linkage to the research Framework Programmes. A separate chapter is devoted to the analysis of the most pressing challenges European cities face nowadays. Database of EU funded research and innovation calls and projects is examined (E-CORDA). Calls and projects related to urban areas are identified and juxtaposed with the urban problems. Final recommendations concern with social aspects of sustainability which should be, in the author's opinion, addressed in future EU research Framework Programmes with a particular attention.
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The business plan for SnackBag company and its expansion into the foreign markets
Ježová, Jana ; Svobodová, Ivana (advisor) ; Srpová, Jitka (referee)
The aim of this thesis is to create a business plan for the newly established business subject in the health food industry and evaluate the viability of the plan. The plan also includes the choice of the appropriate form of potential expansion into the foreign market. This thesis is divided into theoretical and practical parts. To create this business plan, firstly it was necessary to write down the complex theoretical framework of the basic aspects which are crucial for small and medium businesses. Secondly, it was needed to sum up the general principles of creating a business plan, characterise its structure and mention the most common mistakes and problems that entrepreneurs may encounter. The theoretical part is concluded by a description of the appropriate forms of expansion for small and medium businesses. Based on this theoretical framework the business plan for the company SnackBag was created with the emphasis on the project´s financial calculation. The calculations confirm the business plan as viable. Analysis of the main advantages and disadvantages of particular forms of expansion to foreign markets concludes that the franchise was evaluated as the most suitable for SnackBag.
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Private equity fund greenhouse business plan focusing on the financials
Bartoš, Jan ; Krause, Josef (advisor) ; Machek, Ondřej (referee)
The thesis analyses and discusses the creation of a business plan inside a private equity fund. The business plan deals with the development and management of a fully illuminated and heated greenhouse and focuses mostly on the financial part, due to reasons explained in the thesis. In the theoretical section, the author discusses the developments in the entrepreneurship and private equity field and follows by describing the important terms concerning a business plan, its structure and the approach to its creation. The practical section deals with the circumstances in which this business opportunity is considered and covers the business plan itself, specifically the market analysis, marketing approach, operational side and financials in detail. The aim of this exercise is to validate the market expectations and economic rentability of the whole project. To this end the author utilizes several standardized criterions for investment assessment.
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Design of a methodology for BI solutions in QlikView environment
Judová, Eva ; Pour, Jan (advisor) ; Kunst, Jan (referee)
This master thesis is devoted to a design for methodology of BI projects in QlikView. The main aim is to propose a recommended procedure solutions reflecting the strengths and weaknesses in the development of QlikView applications. Accompanying chapter to the discussed issue is a chapter Business Intelligence which explains the principles, characteristics and reasons for implementation in companies. Part of defining the differences between traditional and self-service solutions serves as a theoretical basis for understanding the increasing attractiveness of self-service solutions and environment of the proposed methodology. The next chapter presents the company Qlik as a market leader in BI and the owner of QlikView. The reasons for its establishment, subsequent development and actual vision are listed to create a comprehensive view of the environment where the described product was created. Along with the chapter focusing on characteristics and main advantages of QlikView a knowledge base is established for the implementation of proposed methodology. Crucial chapter of this thesis is based on the author's experience gained while implementing QlikView projects. The proposed methodology is based on the description of each phase, its activities, inputs and outputs and its concrete application in a demo environment for the area of receivables in manufacturing company. The key contribution of the author is pointing out potential problems during development or warning about critical parts or providing appropriate recommendations and benefits of the proposed procedures. The designed methodology can serve as a useful guide for self-service projects implemented the QlikView environment.
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