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Company´s Culture and its Influence on Customers
Tučková, Kristýna ; Kunertová, Helena (referee) ; Pokorný, Jiří (advisor)
This bachelor thesis deals with the corporate culture of ABC CYKLOSPORT s.r.o. and the promotion of the market. It is focused on maintaining customer satisfaction and the related increase in market share for the company. It is already established theoretical knowledge of the topic of corporate culture. In the second part there is a description and evaluation of questionnaire survey. These results constitute an established cornerstone for the design of measures that will lead to an increase in market share and streamline the work of employees.
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Prospectus development firem
Holinka, Michal ; Villim, Róbert (referee) ; Němeček, Petr (advisor)
This thesis deals with business plan of a trading company. Aim of this business plan is a proposal of expansion and structural change of commercial section of the company. I have created project of simple and working split of sales and technical department of the company. This plan is supposed to improve the productivity of labour, increase staff motivation and company sales.
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Possibilities of companies advertisement on fairs
Fusková, Michaela ; Klasová, Jana (referee) ; Dvořák, Jiří (advisor)
The bachelor´s thesis is focused on promotion of TONDACH Česká republika, Ltd. company on the fairs. It includes informations of different kinds of advertising on the fairs, possibilities and exhibits how efektively turn fairs into a profits. Also which forms are effective and which aren’t. Above all this the bachelor is focused on proposition of the optimal structure of advert on the fairs.
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The Proposal to Extend the Studio of Services Ltd.
Mrkvica, Michal ; Kučera,, Jaroslav (referee) ; Mikulec, Luděk (advisor)
The diploma thesis has been based on the present state of the SUCCESS company based in Brno, 138 Banskobystrická Street. The study examines and evaluates the external and internal weaknesses of the company. The main objective of the thesis is proposing changes suitable for the company development which are able to conduce to gaining the competitive advantage and thus the revenue growth, the increase in new customers, and a greater market share will be achieved.
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Company Culture of XY, s.r.o.
Bezděková, Veronika ; Mucha, Martin (referee) ; Mráček, Pavel (advisor)
This bachelor thesis deals with the corporate culture of Krematorium zvířat, s.r.o. It focuses on employee training and company presentation to customers. Theoretical section defines the concepts and phenomena associated with a corporate culture and marketing mix. The practical part reflects the findings of the theory, leading to the determination of optimal steps and suggestions to improve the current situation of the firm.
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Analysis of Business Environment
Stískalová, Radka ; Kubajura, Pavel (referee) ; Breinek, Pavel (advisor)
This bachelor's theses deals with analysis of the entrepreneurial environment of the company ALBO okna - dveře, s.r.o. . With the help of SWOT analysis, passportisation and Porter's analysis of five rival companies an analysis of the entrepreneurial environment, in which the company ALBO okna - dveře, s.r.o. is situated, will be carried out. This theses also comprises the evaluation of opportunities and risks resulting from the given entrepreneurial environment.
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The Proposal of Business Plan
Soudek, Lukáš ; Švec, Jiří (referee) ; Bayerová, Vladimíra (advisor)
The subject of this report is establishing a specialized retail shop in Brno. I hold forth on analysis of a market, competition and customers in this work. In the point of view from the following subjects I have created the marketing and financial plan which is very needful for this kind of business activity which I have chosen.
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Possibilities of Companies Advertisement of Fairs
Budínská, Lucie ; MBA, Kateřina Čapková, (referee) ; Dvořák, Jiří (advisor)
The bachelor's thesis is focused on promotion EXCON copmany, Ins. at the trade fairs. It contains information about the company being analyzed, the general advertising and advertising at trade fairs. Methods and examples of promotion at the trade fair, ways to prepare and implement the exhibition to meet all the required targets. Above all this bachelor's thesis is focused on proposition of the optimal structure of advent at the trade fairs.
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Business Plan
Němečková, Martina ; Lajzová, Petra (referee) ; Heralecký, Tomáš (advisor)
The diploma thesis focuses on creating the business plan that will used for formation firm, that produces pellets used as fuel. There are theoretical and practical part, which is an analysis of market as terms of customers and suppliers, so terms of competition and there is also a financial plan.
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Information System Assessment and Proposal for ICT Modification
Kalužík, Jakub ; Leder, Petr (referee) ; Koch, Miloš (advisor)
This thesis deals with assessment of the company information system and proposal for its changes. The basis of part called Theoretical basis of thesis deals with terms related with information systems which are mainly: used technology and analysis, characteristics of information systems, current trends and brief characteristics of the company. The next part draws from theoretical findings of previous section and deals with analysis of the solved issues. The following part is devoted to proposal for solution connected with project evaluation and also with the brief cost calculation.
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