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Comparison of event marketing strategies of luxury fashion brands in the years 2010-2012
Mašková, Tereza ; Hejlová, Denisa (advisor) ; Klabíková Rábová, Tereza (referee)
Bachelor thesis "Comparison of event marketing strategies of luxury fashion brands in the years 2010-2012" deals with the event marketing as a tool through which selected luxury fashion brands (Dolce & Gabbana, Hermès, Louis Vuitton) on the Czech market communicate with their customers. First, the thesis defines the essence of event marketing and its position in the marketing communications mix. Subsequently, it indicates the main aspects of the luxury sector and characterizes the basic principles of the event marketing activities that are carried out in this area. The thesis describes selected events and than using comparative analysis reveals their obvious and latent intentions, on the basis of which each brand seeks to attract the target audience and convey unique and emotive experiences. The whole thesis points to the fact that the luxury fashion brands, which are mainly based on traditional and historical value, are able to effectively communicate with their customers through the communication tool that is considered as a modern, innovative and progressively growing part of marketing communications.
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Zhodnocení aktivit lesní pedagogiky a myslivecké osvěty na vzdělávání mládeže v Jihomoravském kraji
Žák, Zdeněk
The work examines the impact of forest activity on knowledge and attitudes of primary school pupils in South Moravia. Research was used questionnaires and interviews for comprehensive feedback from the participating pupils, primary school teachers and educators forest to ascertain the views, experiences and knowledge in the field of forestry and hunting of pupils aged 8 to 12 years. The results showed that experiential learning forest is very suitable for working with the target group in terms of increased interest in the forest, increasing the knowledge of the forest and a positive evaluation of forestry and hunting activities from all involved.
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Teambuilding program for specific group
Haftaňak, Miroslav ; Janák, Vladimír (advisor) ; Ruda, Tomáš (referee)
This bachelor thesis deals with a teambuilding program for a specific working group. More precisely, with its creation and with its piloting on a group, similar to the target group . The thesis has two parts. In the theoretical part, the thesis deals with the analysis of the term teambuilding, history of teambuilding and current trends and activities in teambuilding. The practical part of the thesis deals with the creation of the program itself, the creation of particular activities and the realizacion of this program. Key words: teambuilding, experience, outdoor, group, work team, communication, confidence, entertainment
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Comparison of event marketing strategies of luxury fashion brands in the years 2010-2012
Mašková, Tereza ; Hejlová, Denisa (advisor) ; Klabíková Rábová, Tereza (referee)
Bachelor thesis "Comparison of event marketing strategies of luxury fashion brands in the years 2010-2012" deals with the event marketing as a tool through which selected luxury fashion brands (Dolce & Gabbana, Hermès, Louis Vuitton) on the Czech market communicate with their customers. First, the thesis defines the essence of event marketing and its position in the marketing communications mix. Subsequently, it indicates the main aspects of the luxury sector and characterizes the basic principles of the event marketing activities that are carried out in this area. The thesis describes selected events and than using comparative analysis reveals their obvious and latent intentions, on the basis of which each brand seeks to attract the target audience and convey unique and emotive experiences. The whole thesis points to the fact that the luxury fashion brands, which are mainly based on traditional and historical value, are able to effectively communicate with their customers through the communication tool that is considered as a modern, innovative and progressively growing part of marketing communications.
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The usage of potential Rome as a destination for Czech tourists
HLAVÁČKOVÁ, Michaela
The theme of my thesis is Rome, the Eternal city. This city attracts the attention of millions of tourists from all over the world. Tourists are fascinated by its fame, affluence, luxury and glitter of marble palaces. Each of emperors wanted to leave a heritage for next generations. The greatest and most impressive heritage is the Coloseum. This huge construction of emperor Vespasian have been a symbol of strength and invincibleness of the empire since then. My ambition is to display beauty and magnitude both antient and modern Rome. It is famous for its history, emperors, symbols of the city and the films, which was take place in the city, and about famous direktor Federico Felliny. I suggested five tours in where I want to present both best-known and less-known however not less interesting sights. Fifth tour is situated near beautiful lake Bracciano. Tourists can admire Etruscan memories and discovery site.
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