|
| |
|
|
An Analysis of Candidate Branding in 2016 Presidential Campaingn in the USA
Marxtová, Kateřina ; Shavit, Anna (advisor) ; Vranka, Marek (referee)
American political campaigns, as well as the political marketing tools used in their course, are used as a benchmark for campaigns here in Europe. The reason for that is their complexity and their usage of various touch points when communicating with the electorate, while at the same time maintaining a unified message. In Autumn 2016, the presidential election will take place in the USA - these specific elections will then be a subject of this thesis. The aim of this thesis is to analyze presidential candidates and their communication during their final run for office from the perspective of candidate branding. The other phenomenon to be taken into account will be the celebrification of politicians. This paper should offer a detailed perspective on the brands of both of the candidates and their evolution throughout the campaign. The thesis will focus on the period from the end of the primaries to the day of the election on 8th November 2016.
|
|
|
The Slovak political parties and the elections in 2016
Marjenka, Ján ; Perottino, Michel (advisor) ; Švec, Kamil (referee)
This diploma thesis is focused on the topic of cleavages and their development in the Slovakian party system and society. The thesis chronologically interprets the evolution from the year 1990 until the current years, specifically until the 2016 election. In the beginning, the Slovakian party system and society were split up, similarly to other post-communist countries going from communism to anticommunism. When this topic is solved, other traditional cleavages come to mind as they are as well described by classical theoreticians. These cleavages can be activated by themselves, or become less important through time and social and political development. Other studies or thesis of Slovakian authors prove this idea. This known development is usually only addressed until the year 2012, that is why the main aim of this thesis is to analyze, continue with other results and find out how the situation regarding this issue has evolved before the election in 2016. It is important to analyze cleavages and other topics which divide the society and political parties from the point of view of the effect the cleavages have on the stability of the party system. It influences the number of them and the relationships between them which can be cumulative or cross cutting. Since then it is possible to determine...
|
guest ::
