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Communication of the second pillar of the pension reform by the Government of the Czech Republic
Karasová, Kamila ; Shavit, Anna (advisor) ; Hejlová, Denisa (referee)
The subject of the bachelor's thesis named Communication of the second pillar of the pension system reform by the Government of the Czech Republic and its perception by the public is to define the concept of the government's communication and the description of its specific aspects from theoretical findings. The thesis focuses on description and analysis of the communication activities of the government of Petr Nečas in the period from June 2010 to June 2013 towards the media and the public. The main aim of the thesis is to describe and analyse the communication strategy of the government of Petr Nečas regarding the launch of the second pillar of the pension system reform. When describing the individual tools of the communication mix, great emphasis is placed namely on advertising. This bachelor's thesis also includes the interpretation of the results of the performed quantitative interview enquiry, which determined the awareness of the people regarding the second pillar, as well as the communication thereof by the government of the Czech Republic. The thesis is concluded by an assessment of the government's information campaign.
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Media image of prime minister Petr Nečas and his government in connection with increase VAT on press
Kurfiřtová, Tereza ; Křeček, Jan (advisor) ; Rosenfeldová, Jana (referee)
This Bachelor thesis deals with the media image of the Petr Nečas cabinet in conjunction with the proposal for changes in the VAT, namely the unification of the lowered and basic rate of it. It traces the development of the process of informing the public about the VAT changes and about the cabinet itself in the timeframe from January to April of 2011. During this time, the realization of the VAT change became likely. The rate unification was a part of the long-awaited pension reform. Additional funds collected as a result of the changes were supposed to finance the provisions of the new legislation, with pension reform being one of the main goals of the Petr Nečas cabinet. The work is based on the assumption that media informed the public about the cabinet more negatively for the reason that the VAT rates directly impact them and raising some rates may have significantly impacted their functioning. Print media and books fell into the lower VAT rate, which stood at 10 per cent in 2011. The cabinet at first wanted the unified rate to stand at 19 per cent, and later changed the decision to 20 per cent. In the end, a compromise was made on a gradual unification - in January 2012, the lowered rate would be raised to 14 per cent, with a further raise to 17, 5 per cent a year after that. The first...
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Political marketing tools and their use in election campaigns in the elections to the Chamber of Deputies in Czech Republic in year 2013
Novák, Martin ; Boučková, Jana (advisor) ; Nováková, Daniela (referee)
This thesis focuses on the use of political marketing during elections to the Chamber of Deputies in Czech Republic in 2013. Aim of the thesis is both to analyze political campaigns and their impact on voters, but also what kind of influence they had on the final outcome of the election. The work is divided into a theoretical part, which describes the evolution of political marketing both in the world and in the Czech Republic. Furthermore, the analytical part, which is currently focused on the analysis of political campaigns before the elections. And lastly, the thesis contains practical part, which focuses on research of current situation and the political perception of voters and their current electoral preference.
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