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Reflecting advertisment in pre-school education
Sialini, Kateřina ; Kafková, Helena (advisor) ; Novotná, Magdalena (referee)
The bachelory work "Reflexe reklamy v předškolním vzdělávání" is focused on the theme of advertising in pre-school marketing with conotations to my conclusions developed for pedagogical employees in pre-matery schools. The theoretical part is based on texts, which are defined by the art-didactical-psychological literature applied to develope of advertise making and its forms and advertisement focused on children. The practical part of the bachelory work is based on percieveng impacts of the TV advertisements implied on children consumers. The research was being made by the research sonds - questionaire, interview and art queue. The practical part is difered to two parts which are based on theoretical solutions. The basis of the bachelory work are established on conclusions, which are usable for recent pedagogical studies. KEYWORDS Pre-school education, visual literacy, advertising, visual education, perception, visual art.
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Visual Literacy in the Digital Era
Jarošová, Tereza ; Šafaříková, Radana (advisor) ; Pudlák, Štěpán (referee)
Final thesis titled Visual Literacy in the Digital Era is primarily focused on understanding image in the context of contemporary digital era, which is characterized particularly by abundance of visual images. Using analysis of principles of New Media and Surface Aesthetics, which is based on visual communication strategies, it tries to define new demands on viewers' perceptional capabilities and emerging consequences for their cognitive functions. Farther there are applied findings of contemporary cognitive psychology and neurobiology on artistic movements of 20th and 21st century and general artistic tendencies. In dependence on the analysis and application of gained findings there is in conclusion reassessed Visual Literacy in its existing definition, which is not sufficient for new demands that has arisen and do not take account of current level of viewers' literacy.
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Fairy tale as a space for artistic reinterpretation
Švajková, Monika ; Velíšek, Martin (advisor) ; Kafková, Helena (referee)
Fairy tale as a space for an art reinterpretation Bc. Monika Švajková Abstract The thesis introduces authors view on the evolution of fairy tales in Europe and its transformation since 19th century in literature, visual arts and related field of knowledge. Its purpose was to create an art project that would connect cultures of Czech Republic and Finland through fairy tales and fine art. Resulting didactical tasks develop fairy tales of one country through contemporary art of the other. The tasks apply to several conceptions of teaching as the implementation took place at the primary art school, high school and lappish art gallery. The art project closes with authors art etudes that expand theme of the forest as an area for updating of fairy tales and simultaneously captures the authors view on the theme of fairy tales. The outcomes and benefits of the thesis were verification of the didactical tasks that would in contemporary art update the classic children literature in context of these two countries.
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Photography of political campaigns: compromise between reality and staged image
Kardová, Helena ; Láb, Filip (advisor) ; Štefaniková, Sandra (referee)
This bachelor's thesis focuses on photographs related to the first direct presidential election in the Czech Republic published in the dailies the Blesk and the Lidové noviny and in the weeklies Reflex and Respekt. By the means of image analysis and interviews with some media professionals, it examines to what extent the photographs were co-created by the PR departments of the individual candidates. The submitted thesis outlines a brief historical overview of how the staged image of the politician has been used in the United States of America and offers an overview of potentially manipulative tools defined in terms of visual literacy (associational juxtaposition, staged behaviour, Kuleshov effect, subjective view, camera angle, emphasising detail). These tools are reflected in the image analysis and together with some quantitative data and some photoreporters' testimonies characterize the visual quality level of the selected media. The aim of this thesis is to draw attention to the close collaboration of the domains of public relations and photojournalism, which might lead to the erosion of journalistic standards.
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New forms of reading and their pedagogical and psychological character
Vaňková, Eva ; Krykorková, Hana (advisor) ; Sedláčková, Daniela (referee)
The ground for this bachelor's thesis is a general concept of text within which the author addresses her goal - to introduce new forms of reading. She proceeds from the traditional form based on reading of written and printed texts and to identify the new forms she chooses different criteria including the dominant communication code, and the medium conveying text. On the basis of the dominant code she differentiates visual-graphic reading based on reading pictures and graphic characters, and, in terms of media, reading texts using digital technologies. In connection with the rise of the new forms of reading, the author deals with basic problems concerning reading, understanding and reflecting printed, visual, and digital texts and their processing. Text work leads to the conclusion the author considers a major problem for any learning and text processing. Having compared studies of reading Čteme?: obyvatelé České republiky a jejich vztah ke knize, Čtenáři a internauti, PISA 2000 and PISA 2009, the author concludes that there has not been quantitative, but rather qualitative decline of traditional reading. She sees the main cause in underdeveloped reading skills. These skills and their development thus seem to be the issue to elaborate and examine further in the future master's thesis.
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Symbol, sign. Citations and use of work of art as a creative principle
Fricová, Soňa ; Velíšek, Martin (advisor) ; Bláha, Jaroslav (referee)
The thesis is dedicated to a postmodern use of symbol and sign. It is based on set definitions of major terms in the fine art and maps the space between a word and a picture as well as impersonal understanding of computer-generated codes. Didactic part enables to work with symbol and sign in art education. An analytical and syntactical thinking, the knowledge of the art history and the ability of intellectual fabrication are the basic ideas of the thesis. Art works, that use multilevel symbol expressions and are formally based on a postmodern thinking, are introduced in a practical part of the thesis.
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Specific aspects of 20th century artwork of educational programme in gallery
Krechler Barešová, Veronika ; Bláha, Jaroslav (advisor) ; Kitzbergerová, Leonora (referee)
The thesis focuses on difference between theoretical and didactical aspects of work with artwork of so-called great styles (from the Romance art until art of 19. century), modern and postmodern artefact. It surveys the current thought of the early 21st century about art and visual culture. On the basis of this thought educational programs for gallery space come up. Within the framework of the thesis, two confrontational gallery educational programs have been proposed. At the end of the thesis, based on the comparison of these programs the specific aspects of 20th century artwork of educational programme in gallery have been formulated.
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Powerpoint presentation usage in geography education
Mrázová, Marcela ; Marada, Miroslav (advisor) ; Jelen, Libor (referee)
The thesis studies using PowerPoint presentation in geography teaching, especially for the impact of visualized substance on the effectiveness of teaching. The theoretical part is followed by questionnaire survey to monitor the current situation in Czech schools. Students and teachers of Geography were asked if they are computer users and how are their subjective views and experiences of using PowerPoint in teaching. I also examined the technical background of Czech schools and whether there is even possible to use audio-visual technology in education. I also asked which teaching method was preferred by students and whether they prefered the lessons with PowerPoint presentations. The numer of 62 teachers and 283 students were participants in this survey. Most of them is an ordinary computer user. PowerPoint presentations are often used in Geography. Their opinion of using powerpoint presentations in lessons is rather positive. The most popular method among students is an interpretation, which corresponds with the most common PowerPoint usage. The second part of the thesis includes qualitative research of effectiveness using PowerPoint in Geography lessons. In two parallel classes, there were teached substance, which has been visualized by PowerPoint presentation in one class and by any analog...
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Photography in the art education on primary school
ŠEDIVÁ, Adéla
The work deals with the inclusion of photographs in tutorial project for elementary school. The theoretical part consists of detailed information and knowledge from the history and philosophy of photography, which determine the attitudes of the photograph itself. This information is required for a proper approach to creating a tutorial project. The practical part contains a specific form of educational project "Photography, and We? for pupils in fifth class at elementary school. The educational project is based on the Frame Educational Program for Elementary Schools, in the area of Arts and Culture in the educational field of Art Education. Project "Photographs and We" consists of seven teaching units. The project itself also shows some recommendations for educational practice.
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