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Strategická analýza
Popovová, Šárka ; Tyll, Ladislav (advisor) ; Pernica, Karel (referee)
The aim of this bachelor thesis is to define basic methods, which are used for the preparation of a business strategy and to use those methods in a real situation. The theoretical part describes the methodology of external and internal analysis. The practical part then applies single methods such as PEST, VRIO, Porter`s five forces and value chain in order to define competitive advantages of Dr. Popov company. At the end of the Bachelor thesis will be assessment of the current situation and suggestion of the future growth of the company. The findings, resulting from the individual conclusions of my bachelor`s thesis, are today useful for further company function.
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Analysis of causes of succesful business of particular company
Magdinová, Romana ; Krause, Josef (advisor) ; Špička, Jindřich (referee)
The aim of this thesis is to analyze key success factors of Movychem Ltd. and draw up strategic analysis of the company. The work is divided into two main parts. The theoretical part defines methods of analysis, the reasons for establishing and above all the structure necessary for the preparation of strategic analysis . In the second, practical part, the knowledge is applied to a particular company. The main focus is on the delineation of the key success factors in the company, which will be drawn precisely on the basis of strategic analysis.
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Strategic business development of a company
Žďárská, Kristýna ; Pirožek, Petr (advisor) ; Tripes, Stanislav (referee)
The subject of this thesis is to determine a business strategy, that will allow the company Farmet a.s. to increase its sales and to strengthen the position on the markets. The theoretical part describes methods and procedures that are further being referred to in the main part. The main part consists of the internal and the external environment analysis, as well as the SWOT analysis. Based on the actual accounting data and with regards to the current company position, there are several proposed strategies of possible business development. These strategic options are evaluated in terms of their individual profitability and risk. The final part of this thesis determines the optimum strategy and describes its implementation in more detail.
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Insurance in phase of structural changes requesting new internal organisation of insurance companies (new management forms)
Štěpánek, Lukáš ; Daňhel, Jaroslav (advisor) ; Majtánová, Anna (referee) ; Janata, Jiří (referee)
European insurance currently stands in front of phase of structural changes. Transforming of currently conservative and strongly regulated insurance area will be different from transformations done in other industries. For insurance of 21st century will be typical change of currently calmful insurance market into strongly competitive enviroment requesting significant changes in organizational structure of insurance companies. Effort of whole disertation is to support top management of insurance companies in creation of complicated models of organization structures of insurance companies. The work creates simple theoretical structure explaining changes in organizational structures of insurance companies. Special focus is being put on outsourcing of value chain in claims handling of motor vehicle insurance. Motivation of insurance management to implement described changes is mainly price fight, which strongly emphasizes need of efficiency. Optimizing of insurance company value chain might support increase in profitability of insurance technical result, compared to competition.
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Internalization of company processes -- Outsourcing and Offshoring
Tyll, Ladislav ; Dvořáček, Jiří (advisor) ; Hnilica, Jiří (referee) ; Sedláček, Stanislav (referee)
Outsourcing and Offshoring represent modern management tools used to increase the competitive advantage of the enterprise by a better focus on its core business, lower costs, higher flexibility or better quality of its processes. These benefits are basically achieved either by transferring some of company's non-core processes on an external provider or on a Daughter Company based abroad. The basic objective of this work is to provide management or scholars with a comprehensive view on above mentioned tools from the phase of adopting decisions about their application up to their final evaluation. To be highly objective and complete there are presented also the tax optimization models within Offshoring by using so called "Tax heavens". For better understanding what procedures and tools are available to managers to comply with current legislation when using these methods, there is added the transfer price issue as one of the possible tools for a tax optimization. Within the practical part of the thesis I tried to create a country evaluation model for international outsourcing based on multi-criteria analysis of localization factors. Doing so the biggest emphasis was laid on minimization of risk of failure from the side of process provider. The model was also enriched by commonly not often used ethic factors. The result of carried out analysis of chosen countries shows that even significantly lower labor costs can not weight on other localization factors in case they are of considerably worse levels. The last part of my work demonstrates the application of both examined methods in the Czech textile industry with a view to bring evidence that they are capable to lead to an improvement of its competitive position on foreign markets. Due to my vocational interests there was chosen Russian market as a sample. Objectives of this doctoral thesis have been achieved by extensive research of various information sources, incl. statistical data and available surveys carried out by reputable institutions and accompanied by personal expert experience from real practice.
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Strategic Business Activities of a chosen Firm
Staňková, Denisa ; Pirožek, Petr (advisor) ; Lovíšek, Luboš (referee)
The subject of this thesis is to propose suitable business strategies that will lead to strengthening of the company's current situation and increase of sales. The thesis is divided into theoretical and practical part. The first part theoretically describes methods and procedures used in the practical part. The second part analyses external and internal environment of the chosen company and from the obtained results SWOT analysis and BCG portfolio matrix are created. Subsequently, new strategy is created separately for different individual strategic business units. In the end, chosen strategies are developed into four parts with regards to marketing, finance, R&D and product portfolio.
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Analysis of the internal environment of a selected company
PAVELEK, Milan
The aim of this work is to assess the current state of the company using selected methods of analysis of the internal environment. During the reporting enterprise has been carried out financial analysis, portfolio analysis, I focused on marketing and human resources. In the end I used a SWOT analysis. Based on the findings will suggest an appropriate strategy for the monitoring company.
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Strategic analysis
Krupičková, Zuzana ; Krause, Josef (advisor) ; Kopkáně, Heřman (referee)
This bachelor thesis deals with strategic analysis of selected company. The work has two parts - theoretical and practical. The theoretical part introduces the basic concepts of strategy, including the commonly used methods. The practical part applies the methods of strategic analysis, described in the theoretical part. On the basis of particular analysies startegic recommendations are proposed.
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Opportunities of the company Sepia on the dutch market
Krtoušová, Zuzana ; Bílková, Jana (advisor) ; Laschoberová, Libuše (referee)
Teoretická část práce se zabývá strategickou analýzou vnějšího okolí firmy i firmy samotné s ohledem na možnou zahraniční expanzi. Druhý oddíl této části se věnuje formám vstupů na zahraniční trhy. Praktická část je věnovaná belgické firmě Sepia, která poskytuje kompletní služby spojené řízením propagačních materiálů a pořádáním reklamních akcí. Společnost uvažuje o vstupu na holandský trh. Cílem práce je zhodnotit situaci firmy a její příležitosti na holandském trhu, a doporučit eventuální formu vstupu na tento trh.
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