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Marketing of Real Estate Agencies
Svoboda, Robert ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The Diploma thesis describes marketing of the real estate agencies. Theoretical part is focused on marketing and real estate agencies. It also provides advices in marketing for model real estate agency. Practical part is focused on analyzing selected options by using WSA method. Then I tried to find out which option has the best rating.
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Who is a designer
Dohnalová, Kateřina ; Staňková, Hana Grulichová (referee) ; Kubíková, Zuzana (advisor)
To what extent can anyone call themselves a designer? Where is the line that decides why and who is a designer? The aim of this bachelor thesis is to answer these simple questions. The author simultaneously draws from her own long term experience, working as a main bartender in a pub, where she tries to redesign the the core processes of this pub based on her participatory observation. As an employee she has a bigger potential of resolving the existing problems, which she finds absurd while working, or she can suggest their solution in a way that is more sustainable and co-worker friendly, but at the same time takes into account the boss and the community that shapes around the said place. The long term employer or an invited expert (designer) doesn't actually perform the job. Which means that they can't assess the situation and recommend a meaningful solution.
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World: Anything bad happens. Internet: Let’s make a meme of it!
Balcaříková, Ivana ; Heřmanová,, Marie (referee) ; Kubíková, Zuzana (advisor)
So called Generation Z was born between the years 1995 and 2012. They came into The World when The Internet was already in full bloom. Gen Z and Internet are inseparable. It's their natural habitat. They move across the internet waters skillfully without any problem and at all times. The feeds of Gen Z kids are constantly filled with new information, themes, phenomenon, trends, memes. That makes the nature of the whole generation rather nihilistic and in surrender to the constant shit storm which they have to deal with every day. The biggest weapon of the Gen Z is undoubtedly their specific kind of humor. Memes, references, reaction videos are their biggest coping mechanism. These things can be seen all through their normal day to day life. This format however gives plenty of space to individual creators to express their frustration with The World's situation which they get exposed to on a daily basis. It's only natural for them to be interested and engage in bigger themes such as racism, refugee crisis, climate change or LBTQIA+ problems. Unlike their previous generations, Gen Z uses memes and humor to cope. This Bachelor theses focuses on mapping the content that through specific meme format on Tiktok explores the big themes of today's day and age. Do these short clips have any potential informative or educational value or are they just sometimes funny, cool or offensive videos that teens make to keep up with the trends. If it is so, is it problematic?
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Compressor system of modern turbofan engines
Rajnošek, Jakub ; Zima, Martin (referee) ; Šplíchal, Miroslav (advisor)
The bachelor thesis deals with innovations in compressor systems of modern turbofan engines and ongoing projects aimed at increasing the efficiency of compressor. The first part describes the basic parameters of the compressor with emphasis on efficiency. The second part deals with losses that lead to a decrease in efficiency. The third part describes examples of projects and innovations that focus on increasing the efficiency of compressor.
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Flow rate measurement for hydraulic turbine model tests
Neděla, Jiří ; Dokoupil, Pavel (referee) ; Machů, Tomáš (advisor)
This thesis deals with problematice of flow rate measurement for hydraulic turbine model tests. Theoretical part is devoted to literary search of flowmeters and comparison of their accuracy. The practical part deals with evaluation of measurement uncertainties during calibration of the flowmeter. It also includes verification of the measurement accuracy of the flowmeter indicated by the manufacturer.
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Concept for Motivational System Change in a Selected Company
Turčaník, Martin ; Chlebovský, Vít (referee) ; Konečná, Zdeňka (advisor)
The aim of this Master's thesis is to propose changes of motivational system in the company. Theoretical part describes motivational theory concepts including information about motivational systems efficiency. Empirical part is focused on analysis of motivational system. First there was an interview with human resources manager, who gave us information about characteristics and motivational system of this company. Second step was to find out more opinions from employees, therefore it was necessary to realize a research in form of questionnaire. Final outcome of this thesis is to recommend some changes of current motivational system. These proposals will minimize the most likely causes of labour fluctuation and it will also increase the satisfaction with particular aspects of motivational system.
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Business Plan to Establish a Tourist Restaurant and Guesthouse
Čechová, Pavla ; Kuběnová, Lenka (referee) ; Chlebovský, Vít (advisor)
Designing a real business plan to establish a tourist restaurant and guesthouse in the tourist region of Dolní Věstonice in south Moravia is aim of this bachelor’s thesis. Design of project realisation will be created based on executed analyses and calculations, which obtains informations from professional literauture, internet sources and tourism studies. Experiences of people working in same or similar business are included in mentioned design.
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Marketing Strategy Proposal
Hýbnerová, Anna ; Nováková, Irena (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis analyzes the marketing strategy of selected secondary school, with regard to the interest of the potential applicants for study. It specifies the basic principles of marketing, especially of school marketing. By questionnaire survey was to determine the factors that most affect future applicants for study. On the base of the research results it was made a proposal of measures for the school management to increase the interest of the that secondary school.
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