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Communication Strategy Draft for ACP Traductera, s.r.o. for Human Resources Gaining in the Frame of Higher Schools
Valovičová, Eliška ; Syrovátka, Oldřich (advisor) ; Vegrichtová, Radka (referee)
The work is to design appropriate procedures for establishing partner relations with the ACP Traductera Company, Ltd. with selected universities and to raise awareness among the number of students. The selected universities are Faculty of management VŠE in Prague, Teacher's college JČU in Ceske Budejovice, Polytechnic University in Jihlava and Západomoravská University in Trebic. In this work overlap sciences such as strategic marketing, marketing communication, management and human resources management. Marketing communication tools are used for research in selected universities. To catch out views of students on issues of cooperation and awareness of the company questionares were used. In the form of an interview negotiation with University representative was held. In the end there is an evaluation of all selected universities on the issue of cooperation and evaluation of their students in terms of language proficiency. There is a recommendation for the establishment of partnerships with universities that are best suited to the requirements and there is stated in what form this cooperation should take place.
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Business tasks at universities
Malček, Michal ; Chlapek, Dušan (advisor) ; Kahoun, Jindřich (referee)
Thesis goes through the system and the economic aspects of mutual influences between universities and business environment to the usability of student knowledge in the real corporate environment. The most important part of the theory chapter is a description and evaluation of the various forms of cooperation between students, academics and business. Then there is a follow-up discussion about the role of web technologies in the process of cooperation of these entities. On this basis, the next chapter continues with the interpretation of calculations of economic data, outputs from own surveys and also the interpretation of the findings of several external analysis. The main objective of analytical chapter is to at least particularly reveal and evaluate market opportunities in the mediation of selected forms of cooperation. The final part of the work is a response to identified opportunities in form of the project concept.
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Vysoké školy v regionech
Hrabánková, Petra ; Krbová, Jana (advisor) ; Čejp, Vlastimil (referee)
(The importance of universities for the development of regions, possible benefits and risks) In the framework of this thesis, the present state of Czech university education system will be described in the opening chapter. After defining the methodology of research, the relation between universities and the particular regions will be analysed and possible forms of cooperation described. Within the investigation the level of cooperation between universities and companies in the region Hradec Králové will be evaluated, based on outcome of the research problematic areas of cooperation defined and steps toward future effective cooperation proposed.
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Financing of universities in Czech Republic and England
Plešková, Eva ; Urbánek, Václav (advisor)
This final work is engaged in description of universities in Czech Republic. It describes legislative frame of universities. This work deals with strong and weak spots of financing of universities in Czech Republic. Further it relates historical progress of funding education system and tuition fees in England. This work explains types of loans, grants and ways of their repayment. In fine there is noted comparison of both countries and possibilities to utilize system which works in Englad, in Czech Republic
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Support for teaching of computer courses at the universities of 3rd age
Filippi, Tomáš ; Benáčanová, Helena (advisor) ; Seghmanová, Michaela (referee)
This study deals with teaching computer courses at universities of the third age and the possibilities of support for teaching. First, monitor and compare subjects, aimed at teaching work with the PC for the elderly, which are taught in selected universities. Selection includes Charles University in Prague, Czech Technical University in Prague, Prague University of Economics and University of Mining at the Technical University of Ostrava. This study analyzes the characteristics and differences of teaching courses for seniors, which also compares with the current concepts of teaching common students. The aim of this study is to provide a comparison of available software tools for teaching and learning, based on selected criteria to choose the most appropriate instrument. Describe chosen instrument in detail and create the instructions for produce a teaching tutorial in practical application.
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Financing of tertiary education in Australia
Vítová, Veronika ; Urbánek, Václav (advisor)
The thesis deals with concept of education, especially tertiary education, considering it's characteristic features that are necessary to be able to make decisions about financing of this grange. It investigates the system of financing tertiary education in Australia, deals with it's eminency and also it's weak spots. The last part presents brief description of financing tertiary education in Czech Republic. It marks main drawbacks of this financing and a possibility of implementation some elements from australian financing system Higher Education Contribution Scheme.
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Starbucks - Mazinárodní strategie a cesta na výsluní
Zábranská, Marie ; Bílková, Jana (advisor) ; Čápová, Ludmila (referee)
Diplomová práce se zabývá analýzou mezinárodního úspěchu společnosti Starbucks. Příčiny tohoto bezprecedentního úspěchu jsou nejprve detekovány ve vnějších faktorech a v odvětví samotném. Následuje pozorování strategických kroků společnosti od založení až po mezinárodní expanzi a podrobná deskripce interních praktik společnosti. V analytické části je pak vymezen a aplikován model, který byl vyvinut na Bocconské univerzitě v Miláně. Jednotlivé předpoklady modelu jsou porovnávány s postupem společnosti Starbucks. Vyhodnocením shodností a odlišností reality a modelu se pak dochází k závěrům, které vysvětlují příčiny extrémně pozitivních výsledků společnosti Starbucks a její schopnosti přeměnit stagnující neatraktivní odvětví na lukrativní obor s vysokými maržemi.
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Srovnávací studie www stránek světových univerzit
Andits, Tomáš ; Střížová, Vlasta (advisor) ; Třeštíková, Ludmila (referee)
Bakalárska práca ma za cieľ porovnať a analyzovať www stránky University at Buffalo, University of Cape Town, The Chinese University of Hong Kong, Univerzity of Melbourne a Vysokej školy ekonomickej v Praze z hľadiska grafického spracovania, informačnej hodnoty, jednoduchosti použitia a bezbariérovej prístupnosti. Hlavným bodom je vytvorenie metodológie vhodnej k analýze a porovnaniu stránok vybraných univerzít. Tie prejdú detailným rozborom, na jeho základe budú bodovo ohodnotené.
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