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Marketing Mix of Town Velké Meziříčí
Pelikánová, Adéla ; Remerová, Jana (referee) ; Mráček, Pavel (advisor)
The thesis "marketing mix of town Velke Mezirici" focuses on developing a marketing mix of tourism products and proposing a tourist destination. A prerequisite for the creation of a marketing mix is the SWOT analysis, competitor analysis and demand analysis. Based on these results, it establish the vision and objectives and propose different destination tourism products. In the final part of the marketing mix it apply them to a specific product.
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Center winery Nemcicky
Fialová, Petra ; Velehradská, Dagmar (referee) ; Dýr, Petr (advisor) ; Kalousek, Miloš (advisor)
The topic of this project is the new design concept for Centre for Viticulture and Wine Tourism in the region of the town Němčičky. It is a dominant building in open landscape. The main purpose of the centre is popularization of the local wineries under the trademark VOC Modré Hory. There is a viewpoint in the building as well, allowing the visitors to appreciate the stunning panorama of the wine region. Gentle curves of the surrounding landscape and refined regularity of the rows of grape vines were the inspiration for the layout of the building, as well as for the gradation of the façade. The façade itself is the defining feature of the building with its glued laminated timber columns. The columns form two rows, creating a shape of two ellipses and they are gradually rising to the top where the viewpoint can be found. In the core of the building is the tasting room which is spacious and airy. Also, there is wine archive and the facilities of the building. With pleasant weather outside, and there is no shortage of that in South Moravia, visitors can also enjoy the outer terrace. A stairway, which is copying the curve of the peripheral columns, leads from the terrace and by climbing the stairs visitors can reach the viewpoint.
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Analysis of Travel Agency Customer Satisfaction and Suggestions for its Improvement
Svoboda, Lukáš ; Pšenička, Martin (referee) ; Chlebovský, Vít (advisor)
This thesis focuses on increasing the customer satisfaction of travel agency. Customer satisfaction is a key component for maintaining market position, company reputation and its growth. Client satisfaction is especially important in the area of services, including travel agencies. Based on a questionnaire survey among customers, using the NPS method and the KANO model, measures are designed for increasing it. Also the suggestions are obtained to improve company promotion with the use of customer survey.
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Tourism Development Project Funding of EU Funds
Kolajová, Daniela ; Jurníková, Alena (referee) ; Bayerová, Vladimíra (advisor)
The master´s thesis proposes a project financed from the EU funds. The proposal is focused on building an indoor swimming pool with wellness center in Kyjov. It analyses the current regional situation in Kyjovsko region and characterizes project´s usefulness and availability. This proposal follows the structure of formal project application. It emphasizes market, financial, economic and environmental views and assessments of the project.
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Proposal of marketing mix for CK Azzurro
Meisterová, Michala ; Vinklerová, Darja (referee) ; Mráček, Pavel (advisor)
The object of the bachelor thesis "Proposal of marketing mix for CK Azzurro“ is to analyze the marketing strategy of the travel agency Azzurro and make suggestions and recommendation in the given sphere of business. The first part is concerning with the different theoretical marketing approaches for creating a marketing plan. It engages in tourism, its forms, categories and its importance to the economy. The practical part deals with the travel agency Azzurro, especially its current marketing strategy focusing on tourism with characteristics of a specific segment. In the next section there are defined some data based on the previous research important for a marketing plan and finally a draft of the plan itself is formed.
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OpenStreetMap Infrastructure Based Map Server Web Interface
Bača, Michal ; Beran, Vítězslav (referee) ; Polok, Lukáš (advisor)
This thesis deals with designing and implementing web map application targeted at tourist. The main focus of this application is to shift usage of map from just displaying static data to point, where the map itself serves as a canvas which user can use to store pieces of information relevant to planned trip. Part of the thesis is to design attractive easy to use user interface. The application was implemented with HTML, JavaScript, CSS and PHP with MySQL on server. The client uses OpenLayers library for displaying map and jQery and jQuery UI libraries to implement application logic and user interface.
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Communication Mix of Travel Agency
Matyášová, Lenka ; Urbánková, Miroslava (referee) ; Mráček, Pavel (advisor)
This bachelor´s thesis deals with marketing issues in tourism. There are investigated the current communication mix of small travel agency and its services. After finding out the current state of the communication mix, followed by a proposal for its improvement, which is focused mainly on advertising and sales promotion. This proposal will leads to obtaining a higher number of clients and bigger competitiveness.
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