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Evaluation of the Financial Situation of a Company and Proposals for Improvements
Lachman, Radim ; Dalecký, Tomáš (referee) ; Zinecker, Marek (advisor)
The diploma thesis deals with the evaluation of the economic health of a selected company using selected methods of financial and strategic analysis for the period 2017-2021. The theoretical part deals with the theoretical framework of strategic analysis, which emphasizes the analysis of the external and internal environment of the company analyzed and the application of selected tools of financial analysis. In the practical part, these theoretical starting points are applied in the conditions of the analyzed company. The design parts of this work are then formulated measures aimed at improving the level of financial management of the company.
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Evaluation of the Financial Situation of a Company and Proposals to its Improvement
Pivodová, Kristýna ; Hanušová, Helena (referee) ; Karas, Michal (advisor)
This bachelor thesis evaluates the past and present of the company ELKOV elektro a.s., and the future financial conditions of the company are predicted. First, selected indicators are selected, followed by their calculation together by calculating their comparative bases. In the second part I deal with the analysis of absolute, difference, ratio indicators and their systems and their comparison with the selected comparative bases. In the third step, I evaluate the development of indicators over time. The following is an evaluation of the mutual relations between the ratios - revealing the causes of the current state and development. Finally, suggestions for improvement are provided.
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Evaluation of the Financial Situation of the Company and Proposals to its Improvement
Tučková, Petra ; Ševčíková, Radomila (referee) ; Pernica, Martin (advisor)
This diploma thesis deals with an evaluation of the financial situation of the company, which focuses on manufacturing rubber products and technical foams. Assessment period is between 2010 - 2014. In the theoretical part the basic indicators, concepts and methods of financial analysis, which are used in the practical part. The practical part contains basic information about the company and the calculations of financial indicators. Based on the evaluation of the financial situation of the company derived from the results of the financial analysis are presented possibilities proposals and recommendations, which should lead to improved management of the company.
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Proposals for Marketing Mix Elements Improvement
Kalužík, Matěj ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
The bachelor thesis focuses on finding and solving problems that impact the sale of Gumotex a.s. made inflatable boats via e-shop. Problems are identified through the analysis of data from Google Analytics, personal consultations in the company, and the set out theories of online marketing. The work includes suggestions for improving the situation in form of non-price benefits for the customer, strengthening the middle of the conversion funnel and improving marketing channel coordination and engaging a longer-term strategy.
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The Communication Mix Proposal in the Company
Lukeš, Radim ; Soukalová, Lucie (referee) ; Novák, Petr (advisor)
The thesis aims to improve the existing communication mix of GreenMech Ltd. on the basis of theoretical findings and the analysis of its current format. The thesis is divided into three sections. The first section provides theoretical knowledge collected from literature, which is related to this topic. The second section focuses on the characteristics of the company GreenMech Ltd. followed by the analysis of the company's current business structure and by a marketing research done by survey. The third and final section contains proposals to improve the company's communication mix which arose from the collected information and analysis. These suggestions should improve the product presentation and ultimately attract more customers.
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Evaluation of the Financial Situation of a Company and Proposals for Improvements
Lachman, Radim ; Dalecký, Tomáš (referee) ; Zinecker, Marek (advisor)
The diploma thesis deals with the evaluation of the economic health of a selected company using selected methods of financial and strategic analysis for the period 2017-2021. The theoretical part deals with the theoretical framework of strategic analysis, which emphasizes the analysis of the external and internal environment of the company analyzed and the application of selected tools of financial analysis. In the practical part, these theoretical starting points are applied in the conditions of the analyzed company. The design parts of this work are then formulated measures aimed at improving the level of financial management of the company.
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Evaluation of the Financial Situation of a Company and Proposals to its Improvement
Pivodová, Kristýna ; Hanušová, Helena (referee) ; Karas, Michal (advisor)
This bachelor thesis evaluates the past and present of the company ELKOV elektro a.s., and the future financial conditions of the company are predicted. First, selected indicators are selected, followed by their calculation together by calculating their comparative bases. In the second part I deal with the analysis of absolute, difference, ratio indicators and their systems and their comparison with the selected comparative bases. In the third step, I evaluate the development of indicators over time. The following is an evaluation of the mutual relations between the ratios - revealing the causes of the current state and development. Finally, suggestions for improvement are provided.
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Proposals for Marketing Mix Elements Improvement
Kalužík, Matěj ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
The bachelor thesis focuses on finding and solving problems that impact the sale of Gumotex a.s. made inflatable boats via e-shop. Problems are identified through the analysis of data from Google Analytics, personal consultations in the company, and the set out theories of online marketing. The work includes suggestions for improving the situation in form of non-price benefits for the customer, strengthening the middle of the conversion funnel and improving marketing channel coordination and engaging a longer-term strategy.
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